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External reviews are not included in the AWS star rating for the product.


    Financial Services

WebEngage to the Resuce

  • November 23, 2021
  • Review provided by G2

What do you like best about the product?
I really like the instant flexibility and ease of use that WebEngage offers. It is so accessible that even new members also find it easy to pick up. I also like the functionality it offers to conduct more experiments and scale faster.
What do you dislike about the product?
I wish there were more instant support, feedback, and guidance on various businesses' campaigns that are executed via WebEngage. This would enhance my customer satisfaction!
What problems is the product solving and how is that benefiting you?
Increase user engagement, retention,and onboarding via WebEngage. Two key benefits of WebEngage is that it helps optimize metrics for different cohorts with ease and the time taken to launch is super short!


    Cristina M.

An instrumental tool for our CRM efforts

  • November 19, 2021
  • Review provided by G2

What do you like best about the product?
Very intuitive and easy to use interface, accommodates both straightforward and complex marketing automation initiatives with intricate logic and use cases. The team is very open to feedback and willing to continuously optimize the level of support they offer.
What do you dislike about the product?
- Segment creation can take a while, even if the number of eligible users is rather small.
- Reporting and conversion attribution can be improved - we had to rely on custom-built reports or BigQuery in order to be able to access mode sophisticated user insights
- Sometimes it takes a while between in-app user registration and the moment the user becomes visible in WebEngage
- Would be useful to be able to set some triggers/alerts whenever something isn't working as expected
- Adding annotations to the journey builder screen would also help tremendously
What problems is the product solving and how is that benefiting you?
Activating newly registered users, driving engagement, monetizing existing users, and reducing churn. WebEngage helps reduce man-hours, automate our marketing efforts, and offer an omnichannel experience to our users.


    E-Learning

Great support

  • November 19, 2021
  • Review provided by G2

What do you like best about the product?
The in-depth features helps to engage customers and users and automate the entire process.
What do you dislike about the product?
Not anything as such. Multi-app support is something which we could benefit from.
What problems is the product solving and how is that benefiting you?
Automating a lot of nudges and journeys.


    Ankur T.

Very well designed solution for all your marketing autmation needs

  • November 19, 2021
  • Review provided by G2

What do you like best about the product?
- Thoughtfully designed platform for creating end-to-end user journeys & campaign targeting
- Best part is the level on which you can segment your different user personas
- Must appreciate the customer onboarding team- no question remains unresolved
- The dashboard itself is self-explanatory and easy-to-use
What do you dislike about the product?
- Time taken for integrating the system with the clients', majorly on the tech side is a little long and I'm sure it's improving
- Google ads data import feature to be more efficient
- The error message that displays at a certain time is not so very clear
What problems is the product solving and how is that benefiting you?
- End-to-end campaign management- setting up, executing to analyzing
- Getting a complete view of my different kinds of users on a regular basis
- Solving for user engagement, cart abandonments and customer retention


    Education Management

Very effective tool for customer engagement

  • November 19, 2021
  • Review provided by G2

What do you like best about the product?
One can create various customer segments and then different have journies for those segments.
What do you dislike about the product?
UI could be a lot simpler. Doesn't work easily for white labelled apps
What problems is the product solving and how is that benefiting you?
Engaging customers


    Saransh A.

A great tool to power every business

  • November 19, 2021
  • Review provided by G2

What do you like best about the product?
The journeys feature and it's ability to integrate with other no code tools to power experimentation as well as on-scale production. It has the right set of other features and is commercially viable as well.
What do you dislike about the product?
I have actively used Segments on WebEngage, but it takes a significant time to brew the segment, and add all the users to a segment as per the filters. If the brewing could be made faster, it would help a lot.
What problems is the product solving and how is that benefiting you?
Building engaging loops with the users, increasing conversions across different steps in the funnel, reducing time to experiment features and also increasing retention.


    Pritish V.

Perfect for Marketing Automation! Simple UI, Amazing UX!

  • November 16, 2021
  • Review provided by G2

What do you like best about the product?
The tool is well made, the on-boarding team is excellent. All the events, users and attributes were set as per the business requirements. We are able to check from dashboard whether events are working or not. Makes it so easy to use. Journey builder is one of the best in the class!
What do you dislike about the product?
nothing as such, the csm is always there to do the customized requirements based on campaign ideas. Personally, I would like to see drag and drop Cart option for e-commerce customers!
What problems is the product solving and how is that benefiting you?
Retention Marketing is the main objective, however the tool provides so much more than that like customer cohort analysis, funnels, surveys, Feedbacks, On site notifications etc.


    Antonio F.

Highly productive in many new ways

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
Possibility to integrate and generate custom made journeys to engage withy our clients and partners
What do you dislike about the product?
needs some tweaks in the UI for a better UX
What problems is the product solving and how is that benefiting you?
engagement and retention
Recommendations to others considering the product:
Powerful tool for engagement with clients and partners, allows lots of customization and deep-dive analysis into a target audience if needed


    Ankit A.

Simple, thought through marketing automation tool

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
We switched from another marketing automation tool primarily due to two reasons - we were looking for a simpler interface that focuses on the core problem, and a good support/success team when issues arise. I am happy that WebEngage was able to address both of those. Its a beautifully designed product, which can get as sophisticated as we want and as simple as we want to keep it. Customer success team was very responsive and quick in giving out the solution. We started for evaluation, and ended up finalising them for these reasons.
What do you dislike about the product?
Analytics is the area they can improve on, I feel its still limited. I really like their real time journey status on how many people are at what stage in the process, but only issue is its hard to debug when problem arises. This is something need to be improved. And most importantly, for bigger segments it takes quite a lot time to load data. Need to speed that up.
What problems is the product solving and how is that benefiting you?
We needed this for marketing automation for our e-commerce website on multiple communication channels. Also, A/B testing what is working what's not and optimising the ones that are.


    Kush J.

Very useful for Customer interactions and analytics!

  • November 15, 2021
  • Review provided by G2

What do you like best about the product?
Ton loads of features are available on the platform. Especially useful for young startups who do not have the tech bandwidth to create their owm CLM systems
What do you dislike about the product?
Some features still need to be tested better.
What problems is the product solving and how is that benefiting you?
Customer engagement, retention and reactivation.
Useful for customer funnel analytics.