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162 reviews
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    Benjamin E.

Faster solution for client dashboards

  • November 02, 2021
  • Review provided by G2

What do you like best about the product?
Intuitive user interface, number of connectors and customer support
What do you dislike about the product?
It can become costly when you add non-paid connectors - organic social etc.
What problems is the product solving and how is that benefiting you?
We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly.


    Felipe S.

Funnel, the master of order.

  • August 03, 2021
  • Review provided by G2

What do you like best about the product?
The simplicity that Funnel has with different Ads. I love you Funnel
What do you dislike about the product?
I don't dislike anything. But it would be great to have more languages (because my native language is spanish).
What problems is the product solving and how is that benefiting you?
I'm organizing the cost of every Ad supplier that we use (and other metrics). And creating a standard that at the end would be easier to know the cost/benefit of each Ad supplier!


    Hannah L.

allows me to perform a large number of activities in a very fast and easy way

  • December 01, 2020
  • Review provided by G2

What do you like best about the product?
It has a fairly intuitive interface in terms of use, which allows me to perform a large number of activities in a very fast and easy way, the fact that it allows integrations with a large number of applications turns out to be very useful When performing data analysis, another important aspect is the fact that it allows me to collect and analyze data from multiple applications in a fairly simple, simple and fast way, which is of great help to me when I want to draw and design strategies of sales and marketing in a much simpler and more dynamic way, the customer service team provides a fairly complete and excellent service, which is especially useful when you have to ask them any questions.
What do you dislike about the product?
Its reporting and graphing options can present some errors, however it is something that can be solved quite easily, the fact that it does not support the import of databases directly from other database management systems is also something quite negative.
What problems is the product solving and how is that benefiting you?
More than all, it has been helping us to collect information from my clients in a much simpler, easier and faster way so that both our sales and our marketing can be improved in a quite efficient and simple way and without presenting any type of inconvenience with its use.


    Marketing and Advertising

It works well & it's relatively simple to learn.

  • December 01, 2020
  • Review provided by G2

What do you like best about the product?
If I do run into problems, the support team is fantastic. They've solved every problem I've had so far. Their help articles & learning center have vastly improved as well!
What do you dislike about the product?
For being so important, the data explorer tool can be explained better. Also, it is cumbersome to use multiple data sources for FB ads.

Moreover, the learning curve can be high, but once people get the hang of it, it's invaluable.
What problems is the product solving and how is that benefiting you?
It aggregates marketing data from disparate sources & that's fantastic. The benefits are that we spend a shorter time analyzing & more time "doing". Dashboards are also a huge step-up from our previous reporting protocols.
Recommendations to others considering the product:
Contact them to see how they can help.


    Don C.

Funnel is a masterpiece of Software as a Service providing fantastsic ETL for a myriad of sources.

  • October 01, 2020
  • Review provided by G2

What do you like best about the product?
Easy to connect ETL from sources to Google BigQuery data-warehouse.
What do you dislike about the product?
Needs even more native connectors to be added
What problems is the product solving and how is that benefiting you?
Near real time dashboarding of paid and organic social media sources
Recommendations to others considering the product:
Check all of the fields that you need are available from the connectors first.


    Alin V.

Almost any data source you can think about

  • June 04, 2020
  • Review provided by G2

What do you like best about the product?
- An exhaustive list of data sources
- Good data manipulation tool
- Great support
What do you dislike about the product?
- Some data sources are not well integrated (had issues with Glami and 2Performant)
- Their visualization tool (data explorer) is basic. If you want good BI, you should export the data to BigQuery and, from there, to Google Data Studio.
- Pricing
What problems is the product solving and how is that benefiting you?
It is a huge challenge to tie performance marketing costs to real sales (with return data included). Funnel is the only solution I could find that aggregates all the performance marketing channels I use.


    Airlines/Aviation

Excellence

  • June 02, 2020
  • Review provided by G2

What do you like best about the product?
The easy integration with all platforms and that you don't need to know SQL or that kind of codes to create your rules.
What do you dislike about the product?
That some integrations doesn't allow all the metrics or dimensions.
What problems is the product solving and how is that benefiting you?
Consolidate all our investment data in one big view and merge it with our Google Analytics numbers.
So far we have almost all of our platforms connected and we are setting up the GA conditions to get the correct numbers when we merge it.


    David B.

Perfect for Agencies

  • April 21, 2020
  • Review provided by G2

What do you like best about the product?
I love that I can pull in data - especially spend - metrics across multiple paid media platforms and analytics platforms all into one dashboard.

Trending is the best tool

Comparing different time periods is also helpful.
What do you dislike about the product?
Sometimes the connections break, but that's not funnel's fault - it's mostly the APIs from the providers.

However, I would like for the data to refresh more often if that's possible. Bing data refresh is less frequent than Google.
What problems is the product solving and how is that benefiting you?
Seeing in "real-time" where we are MTD vs Previous periods on Spend, Revenue, etc. and where we are projected to end for the period (month, quarter, year).

We often create a central dashboard to review all our clients in one go and then build client-specific dashboards.
Recommendations to others considering the product:
Great tool for the price. Simple easy to understand data tables. Makes it easy to build and share reports with teams internally and with clients externally.


    Marketing and Advertising

Funnel Review

  • December 02, 2019
  • Review provided by G2

What do you like best about the product?
Great, attentive customer service and a very useful product
What do you dislike about the product?
It can be tricky to use and the setup process is lengthy.
What problems is the product solving and how is that benefiting you?
Cross channel reporting would be an absolute nightmare without funnel!


    Rachelle M.

Great software, better customer service

  • September 24, 2019
  • Review provided by G2

What do you like best about the product?
Funnel.io is a versatile and powerful program to grab all your data to make sure you can see it in one place. It has a simple interface and it's easy to use, but the best part of the software is the team behind the software. The Funnel team takes time to understand your companies' goals and how you will be using Funnel. They work with you to build out custom data sources and bring in experts to help you find answers to your technical questions.
What do you dislike about the product?
Funnel doesn't have a ton of drawbacks. One minor inconvenience is the 6 hour data refresh limit. Combining metrics across data sources is also tricky, but this is challenging regardless of the software you choose to use.
What problems is the product solving and how is that benefiting you?
Funnel helped me build a Data Studio dashboard where I could see all my channels in one place, compare the success of each channel and understand what was working for my business.