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Reduced time and errors in reporting
What do you like best about the product?
With practice and some training, I've found completing analysis and making updates to our data from within the UI is fairless painless. There has rarely been scenarios where we could not directly impact our reporting dataset from within the UI where necessary. We used this functionality ignificantly to clean up historic data, now we use mostly to address misses or small errors we spot through reporting which uses our Funnel dataset. Broadly, our team values funnel because it's allowed us to achive a singular, trusted marketing reporting dataset for campaign performance reporting.
What do you dislike about the product?
There is seemingly not an easy way to export 'rules'. While we've established a trusted funnel dataset to use for marketing reporting purposes, our team has an interest in sharing not just this dataset directly but the rules that we've used to set it up with other teams within the org such as data engineering groups (so they can mirror marketing logic for any analysis being done on marketing data). Figuring out how we document the many rules we have in place as well as which dimensions/metrics are or are not in use is an opportunity I see for this tool.
What problems is the product solving and how is that benefiting you?
aggregate marketing platform data for automated dashboard reporting
assists in QA of taxonomy used in platform
makes trusted marketing data accessible to more people within Org
assists in QA of taxonomy used in platform
makes trusted marketing data accessible to more people within Org
Funnel was exactly what we were looking for
What do you like best about the product?
The platform works in a logical way, and enabled us to set our implementation up quickly following a good structure. Our rep is friendly and available at Funnel with recommendations for when we get stuck or have feature suggestions. Being able to pull a lot of disparate platforms together into one unified reporting area has been a breath of fresh air compared to other solutions we've used.
What do you dislike about the product?
While Funnel is excellent at dealing with the tasks it's designed for, if you're trying to do something which wasn't envisaged by the design team, it gets tricky quickly. We very rarely run into issues like this, but it's worth baring in mind.
What problems is the product solving and how is that benefiting you?
As a marketing agency covering multiple channels, we needed a solution that would help pull all those threads together and allow us to report from one platform with a single voice as much as possible. The ability to set up custom metrics and dimensions means that setting up core data information (e.g. sales & revenue) is a set up once, use forever model that considerably simplifies the creation of new reports using the existing columns.
The clean & logical interface also helps with debugging issues when they crop up as all of the information is easily surfacable entirely within the Funnel platform.
The clean & logical interface also helps with debugging issues when they crop up as all of the information is easily surfacable entirely within the Funnel platform.
Top tool for marketing data import!
What do you like best about the product?
I've tried out numerous tools for the ETL of marketing data in our company, and we've even developed our own internal solution. However, you'll never find a way to gather data from as many sources as you use without a sizable team. The support team is highly responsive; when I reached out to them, they provided invaluable feedback, helping me realize the issue was on our end. They offer many connectors and hassle-free integration of sources & destinations that support OAuth2.
What do you dislike about the product?
Nothing to mention here. They've introduced a free account now, so small teams can grow faster and then upgrade to paid plans.
What problems is the product solving and how is that benefiting you?
Raw data export from different traffic sources.
The flexibility and timesaving that comes with Funnel has allowed to do us more in less time.
What do you like best about the product?
The fact that data from different sources can be mapped, grouped, manipulated and blended within the Funnel platform to fit our needs is invaluable, so we only export what users want to see to answer their specific questions. The time saving on our standardised reports and the ease of running ad hoc analysis within Data Explorer has been incredible.
What do you dislike about the product?
Working around Funnel's flexpoint charging model requires real careful planning.
What problems is the product solving and how is that benefiting you?
Funnel does not only help us blend data from different sources, but also to map it, group it and manipulate it within the planform which allows us to only export the data users want to see to answer their specific questions. This alone has been a huge time saver and helped eliminate the risk of human error had it been done manually.
Are you still not using funnel? Well, you are missing out.
What do you like best about the product?
Funnel is my favorite martech, by far, eats Supermetrics for breakfast. After using Funnel, I am able to extract all my favorite data and visualize it. Combine data, view everything in one place and build custom connectors. Just buy it. Simple as that.
What do you dislike about the product?
Nothing. Works perfect and they are adding new features all the time.
What problems is the product solving and how is that benefiting you?
all.
Funnel keeps our data organized
What do you like best about the product?
Very easy to use, with an intuitive interface that makes data aggregation easier. I love the custom connections and the ability to injest data from multiple sources.
What do you dislike about the product?
Would be nice to have some more integrations
What problems is the product solving and how is that benefiting you?
Funnel helps our marketing team keep our data connected and aggregated
Useful but not the full package
What do you like best about the product?
Numerous data connectors which allow connections to a variety of data sources.
What do you dislike about the product?
The token system seems extremely arbitrary and does not lend itself to value for money.
What problems is the product solving and how is that benefiting you?
Transforming data as an ETL and pushing it thorugh to BQ as a table, although finding that some of the functionality is limited across our marketing services unfortunately.
Great tool to export precise data from platforms
What do you like best about the product?
I like that I can export data based on specfic criteria's to do my campaigns reports. I can select the insights that really matter then analyse it in an excel sheet.
What do you dislike about the product?
The platform isn't connected yet to TikTok. You can only get insights from tiktok business, so for the ads or campaigns you ran. They don't provide organic insights yet.
What problems is the product solving and how is that benefiting you?
I can export data from all platforms according to specific KPIS. engagement rate, views, 10am-seconds views. Organic and paid impressions and reach... it's easy to do my campaigns reports and the data is always accurate. It saves me a lot of time.
Excellent Customer Service + Great Marketing Tool
What do you like best about the product?
What I like best about Funnel is its excellent customer service and support. The team goes above and beyond and is super friendly and helpful. I also really like that I can see and track my data/insights. Funnel is very user-friendly and has made my life easier.
What do you dislike about the product?
Sometimes it can be time-consuming to set everything up in Funnel, but other than that I don't dislike anything else.
What problems is the product solving and how is that benefiting you?
Being able to see all of my data in one place to analyze it is very beneficial. Huge time-saver.
Make B2B SaaS Easy to Understand
What do you like best about the product?
That I can easily see and track the efforts, I am putting into marketing, and how that moves or does not move down the funnel. I love that I can show the value of certain media mixes and where the sticking points are.
What do you dislike about the product?
I wish it was easier to implement as an agency. I think for the future they can think of ways for agencies to have the ability to give out separate logins and be able to protect data flows, especially since most clients have such strong data protections and NDAs put into place.
What problems is the product solving and how is that benefiting you?
For so long as a company, we suffered in not being able to show the profitability or, in that same vein, lack of profitability, of certain marketing efforts and how they are impacting closed won deals down funnel.
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