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    Marketing and Advertising

Super helpful for creating reports

  • March 05, 2024
  • Review provided by G2

What do you like best about the product?
I use Funnel every day and I implemented all the things I needed myself, given that is easy to understand.
What do you dislike about the product?
Missing some kpis and sometimes there are discrepancies that need to be investigated with the support team.
What problems is the product solving and how is that benefiting you?
Combining all digital marketing platforms in just one place


    Billy N.

The best solution we found this far

  • March 05, 2024
  • Review provided by G2

What do you like best about the product?
When you got everything set up, which is kind of a lengthy process, Funnel is inutitive and makes your reporting quick and reliable. Customer support is responsive and friendly.
What do you dislike about the product?
Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.
What problems is the product solving and how is that benefiting you?
Quicker and more reliable reports than previous solutions.


    Alexander J.

Very easy to connect to and share data, albeit a bit expensiv

  • March 01, 2024
  • Review provided by G2

What do you like best about the product?
It is very easy to set up and connect data sources to be able to aggregate all your marketing data in one central location. If you want to distribute this data to your data warehouse, setting up a data share is super simple and has support for the major DW vendors. All you have to do is supply a sink and Funnel takes care of the rest.

Also the support is very swift and resolves issues and requests in a very timely manner.
What do you dislike about the product?
The obvious one is that it is rather expensive to get going as the major cost driver is the number of unique data sources and data shares. So if you have a few big sources and shares it is very reasonably priced. However, if you have a lot of sources with only one or to connections it gets rather expensive.
What problems is the product solving and how is that benefiting you?
Connecting multiple marketing sources and aggregating data.


    Real Estate

Powerful yet simple

  • February 28, 2024
  • Review provided by G2

What do you like best about the product?
Funnel brings several highly valued functions:
* It allows me to correlate data from any source
* It allows me to visualize all this data
* It allows me to keep data clean and tidy and future proof
* My customer success partner has been really helpful
What do you dislike about the product?
It requires you to be very hands-on to make sure all connections are stable, that the sources are correctly connected, and that all the data you connected is validated. This will take lots of your time.
What problems is the product solving and how is that benefiting you?
Correlating spend with business outcome, allowing us to make better decisions.


    Aurora A.

Funnel is the data and reporting platform everyone NEEDS!

  • December 20, 2023
  • Review provided by G2

What do you like best about the product?
What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration. you can create custom metrics and dimensions and any type of filter imaginable. And if they don't have a data source connector for a platform you're looking for, they have the ability to create custom connecters to these sources. As our agency has grown, Funnel has grown their usability with us as well!
Their customer support also responds within the same day and will work with you until you're questuions are answered and they are always SO helpful!
I also love their direct integration to Looker Studio!
What do you dislike about the product?
There is not much I dislike about the platform.
Perhaps the one thing I like least would be having to wait for all of the data within a data source to completely upload at once.
But no seriously, I use this platform everyday and my days would be a lot longer without Funnel.
What problems is the product solving and how is that benefiting you?
Funnel's biggest use case for our agency is data analyzation and reporting!
Funnel benefits us because it allows us to store and track all of our data in one safe, convenient location. Instead of looking at Data across multiple platforms, we can see all of it together within Funnel and look at cam[aigns as a whole or broken down by any dimension we see fit!


    Alessandro F.

Powerful and Easy to Use Platform, Problem Solver Team

  • November 22, 2023
  • Review provided by G2

What do you like best about the product?
Very easy to use platform. Powerful ETL process that let you build a strong marketing data hub. Connect platform and building Looker Studio Reports or automatic export It's very easy.

Customer Support helps you every time you need.
What do you dislike about the product?
History of changes is not available but i notice that for some feature (ex: Dimensions) they're developing that. So, well done guys .
What problems is the product solving and how is that benefiting you?
Ready to use Dashboard with always updated data. SLA 99,999%


    Neus R.

Works well and is easy to use

  • November 17, 2023
  • Review provided by G2

What do you like best about the product?
I have tried dozens of connectors for Looker. I work daily with this Google tool to obtain data from different advertising platforms, CMS and online stores.

Funnel is my favorite tool for the vast majority of connectors I need in reports.
It's easy to connect data sources and export the metrics you want to work with. And they have A LOT of connectors.

So far it has not failed me, the connectors have not given me any problems (with other platforms I have had problems with the connectors) and it has an intuitive and simple interface.

It's a stable and easy-to-use tool that does not make me waste time on misconfigurations or disconnections of connectors. 100% recommendable.
What do you dislike about the product?
Hubspot data doesn't work very well with Funnel. I don't know if the problem is with Hubspot or with Funnel, or maybe it's mine because i don't get to work with the data I need and I have in Husbpot. I'll be working on it and edit my review if anything changes.
What problems is the product solving and how is that benefiting you?
Funnel helps me to work with a lot of conectors for Looker, all of them in one place and with an easy configuration.


    Victor G.

Funnel Partnership success

  • November 09, 2023
  • Review provided by G2

What do you like best about the product?
I have been using Funnel for a few years now and I am absolutely delighted with it. It has made our data acquisition efforts for all social media data so much easier and faster. Funnel connects data from over 500 marketing and advertising platforms and provides the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool. This has saved us a lot of time and hassle, and has improved our marketing performance and insights. The customer service is also excellent - they are always responsive and helpful and I am delighted to continue to work with Aubrey Hitchcock. I would highly recommend Funnel to anyone looking for a reliable and powerful marketing data hub. Thank you, Funnel , for making our lives easier!"
What do you dislike about the product?
Nothing to dislike but a wish lisht is to have access to a monitoring summary dashboard for the Datawarehouse Data File Stats over time to understand the footprint and impact of each connector/data export in a centralized place.
What problems is the product solving and how is that benefiting you?
Expedeting the data acquisition effort to consume social media data for enahnced and propietary internal analytics.


    Pharmaceuticals

Reduced time and errors in reporting

  • November 09, 2023
  • Review provided by G2

What do you like best about the product?
With practice and some training, I've found completing analysis and making updates to our data from within the UI is fairless painless. There has rarely been scenarios where we could not directly impact our reporting dataset from within the UI where necessary. We used this functionality ignificantly to clean up historic data, now we use mostly to address misses or small errors we spot through reporting which uses our Funnel dataset. Broadly, our team values funnel because it's allowed us to achive a singular, trusted marketing reporting dataset for campaign performance reporting.
What do you dislike about the product?
There is seemingly not an easy way to export 'rules'. While we've established a trusted funnel dataset to use for marketing reporting purposes, our team has an interest in sharing not just this dataset directly but the rules that we've used to set it up with other teams within the org such as data engineering groups (so they can mirror marketing logic for any analysis being done on marketing data). Figuring out how we document the many rules we have in place as well as which dimensions/metrics are or are not in use is an opportunity I see for this tool.
What problems is the product solving and how is that benefiting you?
aggregate marketing platform data for automated dashboard reporting
assists in QA of taxonomy used in platform
makes trusted marketing data accessible to more people within Org


    Maia W.

Funnel was exactly what we were looking for

  • October 30, 2023
  • Review provided by G2

What do you like best about the product?
The platform works in a logical way, and enabled us to set our implementation up quickly following a good structure. Our rep is friendly and available at Funnel with recommendations for when we get stuck or have feature suggestions. Being able to pull a lot of disparate platforms together into one unified reporting area has been a breath of fresh air compared to other solutions we've used.
What do you dislike about the product?
While Funnel is excellent at dealing with the tasks it's designed for, if you're trying to do something which wasn't envisaged by the design team, it gets tricky quickly. We very rarely run into issues like this, but it's worth baring in mind.
What problems is the product solving and how is that benefiting you?
As a marketing agency covering multiple channels, we needed a solution that would help pull all those threads together and allow us to report from one platform with a single voice as much as possible. The ability to set up custom metrics and dimensions means that setting up core data information (e.g. sales & revenue) is a set up once, use forever model that considerably simplifies the creation of new reports using the existing columns.

The clean & logical interface also helps with debugging issues when they crop up as all of the information is easily surfacable entirely within the Funnel platform.