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Incredible. Intuitive. Informative.
What do you like best about the product?
The ability to pull in data from multiple sources and "funnel" it wherever I want is incredible. It enables me to make decisions so much more efficiently and effectively. Plus their customer support is great.
What do you dislike about the product?
There is a bit of a learning curve when getting started.
What problems is the product solving and how is that benefiting you?
Tracking the performance of ads (specifically creative) quickly.
Funnel has become an integral part of our organization
What do you like best about the product?
Funnel is intuitive and easy to use, with outstanding support for development of new connections. It's definitely the engine for our entire business intelligence suite.
What do you dislike about the product?
When we first started, Funnel was a younger (but scrappier) player in the space, but now they have grown into a totally reliable and dependable long term partner.
What problems is the product solving and how is that benefiting you?
We needed a way to connect data from various sources, organize it smoothly, and present it outward toward multiple clients.
Paid Search Manager
What do you like best about the product?
Ability to connect mulitple sources to get detailed report for clients
What do you dislike about the product?
It does take some time to get used to driving
What problems is the product solving and how is that benefiting you?
Connecting google ads to a crm like hubspot and being able to connect the dots in the sales reporting funnel
Comprehensive extraction of marketingdata
What do you like best about the product?
Easy to use
Easy to implement
Vast number of available connectors
Always the right, and complete, data
Harmonised measures (impressions, clicks, costs, etc.)
Pretty fast customer support
Easy to implement
Vast number of available connectors
Always the right, and complete, data
Harmonised measures (impressions, clicks, costs, etc.)
Pretty fast customer support
What do you dislike about the product?
I have no dislikes so far (three year user)
What problems is the product solving and how is that benefiting you?
Before using Funnel we used dedicated api's to connect to all our marketing-tools (GA, FB, IG, Criteo, etc.).
These api-connectors had to be individually configured in our ETL-tooling, wich took some considerable development time.
Due to the dynamic nature of the implementation of these api's the configuration needed permanent maintenance.
We had to reconfigure and/or reconnect them several times a year. Which also took development time.
At this time we succesfully rely on Funnel to maintain the availability and completeness of all the connectors we are using.
This saves us developementbudget and gives us a higher availabilty of businessvaluable data for our end-users (marketeers, analysts, consultants).
These api-connectors had to be individually configured in our ETL-tooling, wich took some considerable development time.
Due to the dynamic nature of the implementation of these api's the configuration needed permanent maintenance.
We had to reconfigure and/or reconnect them several times a year. Which also took development time.
At this time we succesfully rely on Funnel to maintain the availability and completeness of all the connectors we are using.
This saves us developementbudget and gives us a higher availabilty of businessvaluable data for our end-users (marketeers, analysts, consultants).
Excellent BI tool
What do you like best about the product?
Funnel is an incredible tool for data integration, transformation and visualization.
What do you dislike about the product?
Nothing at the moment. It's not Domo or Tableau but at the end of the day that's the idea.
What problems is the product solving and how is that benefiting you?
We are looking for a scalable solution to integrate and visualize marketing data for our clients.
Easy to use yet full of features
What do you like best about the product?
Makes it easy to analyze and report on data for a non-data scientist. Accelerates how quickly the marketing team can get answers to key questions.
What do you dislike about the product?
There are a lot of features which is both good and bad. While it's mostly good, there are a lot of options which can make it feel a little more daunting to start.
What problems is the product solving and how is that benefiting you?
Simplifying marketing reporting from a number of sources so that we can easily see campaign results in a single view.
Very effective and useful tool
What do you like best about the product?
We use funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.
What do you dislike about the product?
Recently the price of the platform has gone up. Although it is still priced competitively vs it's alternatives.
What problems is the product solving and how is that benefiting you?
Funnel reduces the amount of data engineering resource required to automate media reporting. This means we have used Funnel to build up a media datalake with wide-ranging use cases for our global client
Great data aggregator/normalization tool for marketing data
What do you like best about the product?
The biggest value add about Funnel is the ease of use when connecting multiple different marketing data sources and outputing one normalized data model to be used within your digital dashboards. It saves so much time compared to trying to import them seperately.
What do you dislike about the product?
I would love for Funnel to continue to expand how data can be exported out into other systems. There is a great base but growing it would be wonderful.
What problems is the product solving and how is that benefiting you?
Marketing data aggregation.
Very happy to have Funnel in my life
What do you like best about the product?
Funnel saves me a lot of precious time so I can focus on analyzing the data instead of pulling, cleaning and aggregating it.
What do you dislike about the product?
Funnel is quite expensive and harder to afford for small and medium businesses, with lower ROI
What problems is the product solving and how is that benefiting you?
Data aggregation for analysis
Very pleased with Funnel
What do you like best about the product?
As an agency, Funnel enables us to connect multiple ad accounts for a specific customer, and to easily extract all of this data into Google Looker Studio to connect into a powerful dashboard. With Funnel, the data-loading time into Google Looker Studio has greatly improved (our previous tools was limited in terms of # of datasources and all the data was processed in Looker Studio, which slowed the loading time).
Funnel connections are easy to setup, no matter the tool (we mainly use Shopify, WooCommerce, Facebook Ads, Pinterest Ads, LinkedIn Ads and TikTok Ads).
Funnel connections are easy to setup, no matter the tool (we mainly use Shopify, WooCommerce, Facebook Ads, Pinterest Ads, LinkedIn Ads and TikTok Ads).
What do you dislike about the product?
Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause datasources if we no longer use them to save previous flexpoints.
What problems is the product solving and how is that benefiting you?
- Data-loading time in Google Looker Studio (from avg. 1.5 minute down to 5-15 seconds)
- Data-blending issues in Google Looker Studio (GLS limits data blending to 5 datasources. With Funnel, you can blend multiple datasources in the app, and export only one datasource to GLS)
- Benchmarking (with the right naming convention, we are able to benchmark >80 datasources together to gain valuable insights)
- Data-blending issues in Google Looker Studio (GLS limits data blending to 5 datasources. With Funnel, you can blend multiple datasources in the app, and export only one datasource to GLS)
- Benchmarking (with the right naming convention, we are able to benchmark >80 datasources together to gain valuable insights)
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