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Easy to use yet full of features
What do you like best about the product?
Makes it easy to analyze and report on data for a non-data scientist. Accelerates how quickly the marketing team can get answers to key questions.
What do you dislike about the product?
There are a lot of features which is both good and bad. While it's mostly good, there are a lot of options which can make it feel a little more daunting to start.
What problems is the product solving and how is that benefiting you?
Simplifying marketing reporting from a number of sources so that we can easily see campaign results in a single view.
Very effective and useful tool
What do you like best about the product?
We use funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data.
What do you dislike about the product?
Recently the price of the platform has gone up. Although it is still priced competitively vs it's alternatives.
What problems is the product solving and how is that benefiting you?
Funnel reduces the amount of data engineering resource required to automate media reporting. This means we have used Funnel to build up a media datalake with wide-ranging use cases for our global client
Great data aggregator/normalization tool for marketing data
What do you like best about the product?
The biggest value add about Funnel is the ease of use when connecting multiple different marketing data sources and outputing one normalized data model to be used within your digital dashboards. It saves so much time compared to trying to import them seperately.
What do you dislike about the product?
I would love for Funnel to continue to expand how data can be exported out into other systems. There is a great base but growing it would be wonderful.
What problems is the product solving and how is that benefiting you?
Marketing data aggregation.
Very happy to have Funnel in my life
What do you like best about the product?
Funnel saves me a lot of precious time so I can focus on analyzing the data instead of pulling, cleaning and aggregating it.
What do you dislike about the product?
Funnel is quite expensive and harder to afford for small and medium businesses, with lower ROI
What problems is the product solving and how is that benefiting you?
Data aggregation for analysis
Very pleased with Funnel
What do you like best about the product?
As an agency, Funnel enables us to connect multiple ad accounts for a specific customer, and to easily extract all of this data into Google Looker Studio to connect into a powerful dashboard. With Funnel, the data-loading time into Google Looker Studio has greatly improved (our previous tools was limited in terms of # of datasources and all the data was processed in Looker Studio, which slowed the loading time).
Funnel connections are easy to setup, no matter the tool (we mainly use Shopify, WooCommerce, Facebook Ads, Pinterest Ads, LinkedIn Ads and TikTok Ads).
Funnel connections are easy to setup, no matter the tool (we mainly use Shopify, WooCommerce, Facebook Ads, Pinterest Ads, LinkedIn Ads and TikTok Ads).
What do you dislike about the product?
Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause datasources if we no longer use them to save previous flexpoints.
What problems is the product solving and how is that benefiting you?
- Data-loading time in Google Looker Studio (from avg. 1.5 minute down to 5-15 seconds)
- Data-blending issues in Google Looker Studio (GLS limits data blending to 5 datasources. With Funnel, you can blend multiple datasources in the app, and export only one datasource to GLS)
- Benchmarking (with the right naming convention, we are able to benchmark >80 datasources together to gain valuable insights)
- Data-blending issues in Google Looker Studio (GLS limits data blending to 5 datasources. With Funnel, you can blend multiple datasources in the app, and export only one datasource to GLS)
- Benchmarking (with the right naming convention, we are able to benchmark >80 datasources together to gain valuable insights)
Streamlining Marketing Analytics for Enhanced Performance and Results
What do you like best about the product?
As a partner of Funnel we've expereienced a strong committment to mutual success not only for our agency, Funnel but most importantly, our clients. The collaboration from both a sales and support standpoint has been a wonderful experience that we are then able to pass along to our clients creating a win for everyone involved.
The ability to integrate with other tools such as HubSpot, Salesforce, GA, etc. has been an extreme value add when trying to tie togethr desperate data sources into a single dashboard in order to deliver invaluable visualizations.
The ability to integrate with other tools such as HubSpot, Salesforce, GA, etc. has been an extreme value add when trying to tie togethr desperate data sources into a single dashboard in order to deliver invaluable visualizations.
What do you dislike about the product?
Minor learning curve initially but is really a short runway to get up and running.
What problems is the product solving and how is that benefiting you?
Primarily, having the ease and capability to aggregate our client's data in a cetralized platform enables us to deliver marketing-analytics, reporting and recommendations that we can stand behind with confidence.
Simple tool for automating our reporting and ease of connecting multiple data points
What do you like best about the product?
I really like how easily I can connect multiple data sources for my reporting. We use it to connect multiple sources like GA4 data, MAP data, etc. It also generates looker studio reports.
What do you dislike about the product?
Modifying certain data nodes is a bit difficult, especially when looking for historical data for GA.
What problems is the product solving and how is that benefiting you?
We have data from multiple sources and it is not easy to slice and dice data in their native platforms for example GA4, Marketo, etc., so using funnel makes it easy. Further, connecting data to looker dashboards is quite helpful.
Super helpful for creating reports
What do you like best about the product?
I use Funnel every day and I implemented all the things I needed myself, given that is easy to understand.
What do you dislike about the product?
Missing some kpis and sometimes there are discrepancies that need to be investigated with the support team.
What problems is the product solving and how is that benefiting you?
Combining all digital marketing platforms in just one place
The best solution we found this far
What do you like best about the product?
When you got everything set up, which is kind of a lengthy process, Funnel is inutitive and makes your reporting quick and reliable. Customer support is responsive and friendly.
What do you dislike about the product?
Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.
What problems is the product solving and how is that benefiting you?
Quicker and more reliable reports than previous solutions.
Very easy to connect to and share data, albeit a bit expensiv
What do you like best about the product?
It is very easy to set up and connect data sources to be able to aggregate all your marketing data in one central location. If you want to distribute this data to your data warehouse, setting up a data share is super simple and has support for the major DW vendors. All you have to do is supply a sink and Funnel takes care of the rest.
Also the support is very swift and resolves issues and requests in a very timely manner.
Also the support is very swift and resolves issues and requests in a very timely manner.
What do you dislike about the product?
The obvious one is that it is rather expensive to get going as the major cost driver is the number of unique data sources and data shares. So if you have a few big sources and shares it is very reasonably priced. However, if you have a lot of sources with only one or to connections it gets rather expensive.
What problems is the product solving and how is that benefiting you?
Connecting multiple marketing sources and aggregating data.
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