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Great tool to extract transform, and load marketing data
What do you like best about the product?
Not having to deal with integrating directly with many APIs to extract marketing data
Ability to normalize the data coming in, ensuring the data coming in from different sources speak the same language (schema)
Simple connectivity with Looker
Great customer support
Ability to normalize the data coming in, ensuring the data coming in from different sources speak the same language (schema)
Simple connectivity with Looker
Great customer support
What do you dislike about the product?
You can't really join different source and create a single data table, making it somewhat confusing
What problems is the product solving and how is that benefiting you?
Measuring our marketing efforts from multiple tools and getting a single view
The can't live without platform for marketing
What do you like best about the product?
Funnel does the work of several people, we now couldn't run our business without it.
It's easy to set-up, learn, use and over the last year has never had any downtime.
It's functionality is laser focused on making the management of marketing data easy. Once set up it can automatically fix errors in naming conventions, merge data-sets and create streamlined data-shares to Looker/Excel/Sheets which automatically update all client and team reports each night. It's enabled us to create 24/7 reporting for clients.
Custom data requests/reporting tasks which would have taken hours/days before, are now quick and easy
As the platform doesn't require a degree in data-science (or even a maths GCSE), you don't need to be a technical whizz to instantly get value from it. When you don't get something the customer support via chat/email/help centre articles and guides answer your question. It's perhaps the best support I've had from any platform in 18 years.
For us as an SME the pricing structure works well too :)
It's easy to set-up, learn, use and over the last year has never had any downtime.
It's functionality is laser focused on making the management of marketing data easy. Once set up it can automatically fix errors in naming conventions, merge data-sets and create streamlined data-shares to Looker/Excel/Sheets which automatically update all client and team reports each night. It's enabled us to create 24/7 reporting for clients.
Custom data requests/reporting tasks which would have taken hours/days before, are now quick and easy
As the platform doesn't require a degree in data-science (or even a maths GCSE), you don't need to be a technical whizz to instantly get value from it. When you don't get something the customer support via chat/email/help centre articles and guides answer your question. It's perhaps the best support I've had from any platform in 18 years.
For us as an SME the pricing structure works well too :)
What do you dislike about the product?
Hard to dislike.... The only feature missing for me is the ability to set up custom notifications related to clients metrics, however, I wouldn't want this to distract from the core platform though. Overall - it's a tool I will forever be indebted too!
What problems is the product solving and how is that benefiting you?
Automates and streamlines the management of multiple marketing data sources without needing an army of people
I simple to use tool for complex tasks
What do you like best about the product?
I love the plug and play nature of funnel and how it allows me to automate all of the data cleaning and manipulations that used to take up my time.
What do you dislike about the product?
Honestly there is nothing that springs to mind, the price to start was an issue but now with the free tier it really helps me to implement and get buy in from businesses before moving them on to a paid tier.
What problems is the product solving and how is that benefiting you?
It helps me proved clients with the data then need to understand there businesses growth, it also saves me time preparing data and reports for clients through their automations.
User-friendly tool for accurate data with great customer support
What do you like best about the product?
The ease of use and implementation is great when using Funnel. The interface is clearly designed with friendly UX in mind. Customer service is great too! My tickets are dealt with within just a few mins/hours usually. Above all that, data reliability is excellent.
What do you dislike about the product?
Not something to dislike per se but maybe a useful added feature that would help less technical people is to have more guidance/suggestions on how the the data can be cleaned/mapped via funnel.
What problems is the product solving and how is that benefiting you?
Getting accurate data from different sources for several accounts in real-time. Data reliability helps us analyse and derive insights without wasting time on sorting out any discrepancies.
Excellent tool that makes reporting easier & customizable
What do you like best about the product?
Funnel is pretty intuitive and easy to use after an initial learning curve. It makes it easy to blend multiple data sources, create/share custom fields, and export data to different reports and spreadsheets. It’s cut down on time to track down certain data points and the Data Explorer tool makes troubleshooting much simpler and provides a playground for report ideation that other tools have struggled to offer.
The support for the product has been excellent and it keeps evolving. Several potential dislikes have been addressed recently such as copying from workspaces and change history.
The support for the product has been excellent and it keeps evolving. Several potential dislikes have been addressed recently such as copying from workspaces and change history.
What do you dislike about the product?
The pricing model can be an issue, requiring consistent monitoring to ensure that you’re not underusing data sources/exports or have connections that are no longer being actively used.
What problems is the product solving and how is that benefiting you?
Funnel is solving the issue of bringing together data from multiple different sources and combining it into reports that can be exported to the different tools we use.
A truly enterprise and reliable data warehouse tool
What do you like best about the product?
Reliability. I've used other tools in the past, and nothing has been as seamless, smooth, and trustworthy as Funnel.
What do you dislike about the product?
Slight initial learning curve, but the resources Funnel provides are incredibly easy to follow and learn from.
What problems is the product solving and how is that benefiting you?
Blending multiple digital advertising platforms into one location for analysis for our clients
Easy to use with a great support team for questions
What do you like best about the product?
The biggest upside to me using Funnel is the ease of use to connect sources or set up metrics and dimensions along with the customer service that is readily available to help with issues or concers.
What do you dislike about the product?
There are issues when sometimes a data source needs connected more than once and causes doublecounting of metrics
What problems is the product solving and how is that benefiting you?
A transformation tool for our data to feed into a Looker Studio report based on certain dimensions and be able to utilize needed metrics as well.
Great partners to work with
What do you like best about the product?
I love the support that our contacts are providing for us and our clients. They have always been flexible and reasonable in our interactions.
What do you dislike about the product?
There could be some product limitations particularly on server locations for lower tiered products.
What problems is the product solving and how is that benefiting you?
Automation of the ingestion process which gives us more time and frees up our resources. By using Funnel, we don't have to build and maintain APIs which can be costly and time consuming for our engineering resources.
Initial Partnership Experience
What do you like best about the product?
Motivated to partner and offer their services
What do you dislike about the product?
Fail to execute and deliver on their promise
Change partners frequently
Fail to deliver on partnership discussions
Change partners frequently
Fail to deliver on partnership discussions
What problems is the product solving and how is that benefiting you?
automation of data routines
Highly Flexible Tool with a Clean UI
What do you like best about the product?
BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now, and never had an issue with Funnel's export.
Funnel's data explorer and Google sheet exports are also easy tools for quick analysis.
Funnel's data explorer and Google sheet exports are also easy tools for quick analysis.
What do you dislike about the product?
The cost of Funnel can add up. Agencies should consider building a pricing model for their reporting offering to ensure they're building a profit center instead of a cost center.
What problems is the product solving and how is that benefiting you?
Funnel makes it easy to connect to almost any marketing data source that we use, and export the data to almost any destination.
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