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162 reviews
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    Tomas L.

Take control of your ad spend

  • February 20, 2017
  • Review provided by G2

What do you like best about the product?
That I don't have to spend hours hours and hours each month, analyzing all my traffic sources. Funnel gives me everything I need at a glance.
The customer support is really great as well and not only have I learnt tons of stuff from them but also do they offer great training within the tool, help setting up your dashboards and much more.
What do you dislike about the product?
Nothing really. I had some issues with networks/channels that needed some work to add to my dashboards but the support team helped me out there.
What problems is the product solving and how is that benefiting you?
Like I mentioned before, Funnel makes my life so much easier when it comes to visualizing my ad spend. Based on that I can easily see where I may be overspending and where I can spend more.
It also makes reporting within the organization so much smoother and I don't have to spend as much time in meetings, explaining things, anymore.
Recommendations to others considering the product:
If you're spending way too much time trying to get an overview of all your digital marketing spend - this is the tool for you (and yes it does so much more but for me this is the biggest win).


    Marketing and Advertising

Great tool to build dashboards for clients and internal use

  • February 20, 2017
  • Review provided by G2

What do you like best about the product?
Combining multiple advertising channels en create custom metrics for these.
What do you dislike about the product?
Difficulty to set up dashboard for all clients and to add internal users for alle clients.
What problems is the product solving and how is that benefiting you?
Create dashboards for clients and internal use of cost of sales off all clients.
Recommendations to others considering the product:
Combining the spend en revenue to KPI's


    Peter v.

Great Stuff, helps me to shortcut my processes

  • February 20, 2017
  • Review provided by G2

What do you like best about the product?
more control over my costs in a fragmented world
What do you dislike about the product?
i am still waiting for some features like targets and sometimes the mapping prefs changes, but overall i am very happy with funnel
What problems is the product solving and how is that benefiting you?
reporting to finance, cost control, budget planning


    Pierre L.

Awesome Product for Reporting and being Professionnal with Client

  • February 20, 2017
  • Review provided by G2

What do you like best about the product?
Funnel is easy to set-up and use. I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months. It saves me time while doing my Weekly Reporting and it shows my clients some professionalism along the way.

Their support is always responsive. I've never waited more than a couple hours sometimes for very complicated answers.
What do you dislike about the product?
I've been using Funnel for more than a year. I found a couple bugs but the product team solved them in just a couple hours.
What problems is the product solving and how is that benefiting you?
Weekly Reporting: We used to take 5 hours per week. We now take 1 hour to report to all our clients.

Tagging URLs on Facebook: We used to tag URLs without much granularity (it would take too much time), Funnel does it automatically.

Reporting Center: my clients now access an online portal where they can see all their reporting.


    Anwar A.

A time saving tool that represents the perfect addition to - in our case - Google Analytics!

  • February 17, 2017
  • Review provided by G2

What do you like best about the product?
Excellent Support. T dimensions features are awesome!
What do you dislike about the product?
It takes some time until the tool and the ad campaigns are prepared properly.
What problems is the product solving and how is that benefiting you?
We do save about eight to ten hours per month and we profit from the tool when it comes to decision support. It helps a lot to determine how the marketing budget should be shifted.
Recommendations to others considering the product:
Your adcampaings may need some changes in order to appear in a wanted way in funnel. Mainly regarding the naming conventions in our case.


    Tobias T.

Great Marketing Analytics Tool for Online Marketers

  • February 16, 2017
  • Review provided by G2

What do you like best about the product?
I like the best that I finally have a single platform for all cost data. I get data from all my clients ad platforms into Funnel and can hence easily see what is working and what isn't. This saves me a lot of hours on a weekly basis and gives me greater control in general.
What do you dislike about the product?
I dislike the fact that Funnel wasn't invented earlier. I've wasted weeks of my life doing something that Funnel could've done for me automatically.
What problems is the product solving and how is that benefiting you?
Reporting for all my clients. One of the biggest benefits with Funnel is that I have always up-to-date data under the same roof and that I can see and compare ROI from all platforms. Being able to group data and create custom dimensions is also a great feature to have when working with multi-market e-commerce companies.


    Food & Beverages

Great tool to analyze marketing spend and performance!

  • February 16, 2017
  • Review provided by G2

What do you like best about the product?
Funnel is a great and really easy tool to use, giving me a good overview of marketing spend and performance of our different channels. Their staff is also really helpful and supportive.
What do you dislike about the product?
Wouldn't say that I dislike something with Funnel.
What problems is the product solving and how is that benefiting you?
To be able to easily analyse marketing costs and performance. Funnel saves A LOT of time!


    Christian F.

Incredible!

  • February 02, 2017
  • Review provided by G2

What do you like best about the product?
This platform does all the hard work for me. Instead of spending hours collecting all this data in one place for my bosses, Funnel.io does all the collecting for me! Now, all I have to do is send my bosses the report. Funnel.io has made my job so much easier and has provided me with everything I need to get the proper data and reports. Also, if I had any questions, they were there for me every step of the way.
What do you dislike about the product?
Nothing at all. This product does exactly what I thought it would and more.
What problems is the product solving and how is that benefiting you?
No longer having to collect data on my own. Now, Funnel.io does it for me.
Recommendations to others considering the product:
Get this product!


    Michael T.

Within an hour of signing up for Funnel, we automated weekly reporting for all 40 of our clients.

  • January 23, 2017
  • Review provided by G2

What do you like best about the product?
Funnel integrates with all the ad networks (not just the big 3) to connect your spend data to your google analytics conversion data. It's extremely easy to connect to a new channel, and their custom dashboards let you report on performance in really any way you need to. Their customer service is brilliant, and they're refreshingly honest about what the product doesn't (yet) do.
What do you dislike about the product?
Funnel does not currently connect with analytics packages other than GA, like Mixpanel, and for the data to associate correctly the campaign name needs to match your utm_campaign. If these two limitations were solved I'd give Funnel a 10/10.
What problems is the product solving and how is that benefiting you?
We use Funnel for our weekly performance reporting for clients. It has saved us at least 3-4 hours a week per strategist at our agency, and the pricing is really reasonable for what you get.
Recommendations to others considering the product:
If you aren't using Google Analytics, or you aren't doing much paid marketing, this probably isn't for you. However if you are, this is the perfect product.


    Computer Software

Review for Funnel

  • December 20, 2016
  • Review provided by G2

What do you like best about the product?
To be able to extract as much insights from predetermined dashboard.
What do you dislike about the product?
Sometimes exporting reports can be complicated.
What problems is the product solving and how is that benefiting you?
Manage high-demand social media accounts.