Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater does a lot, but should do more to fulfill its promise
What do you like best about the product?
I love what Meltwater offers. The mix of both media monitoring and influencer outreach is great. The monitoring checks all of the basics for me, including ways to visualize the data. The data for inluencer outreach, open rate for example, is great.
What do you dislike about the product?
I dislike how hard it is to use the influencer outreach. There needs to be more upgrades there. Unsure if too many critical reporters are unsubscribing.
What problems is the product solving and how is that benefiting you?
Data visuals. More and more communications shops need to show their impact using data visualization. it'd be helpful to find ways to tie our impact back to the performance of our business.
Great technology with amazing support!
What do you like best about the product?
The attention given by the whole team from purchase to implementation is impeccable. We always feel like the top client with Meltwater.
What do you dislike about the product?
Nothing, Meltwater is a great service that has all the features that we need.
What problems is the product solving and how is that benefiting you?
We have expanded our media reach through the Meltwater platform and reached record goals every year since signing.
Outstanding.
What do you like best about the product?
The interface for Meltwater is the best I have seen on the market.
What do you dislike about the product?
Not all outlets are represented in the system.
What problems is the product solving and how is that benefiting you?
Finding contacts has been much easier than before.
Recommendations to others considering the product:
It's the best system on the market.
Quick to scan media monitoring
What do you like best about the product?
Easy to set up and quick to scan. Media relations isn't a primary function or strategy at this time but still important to the company and I don't have a lot of time to set up functionality or spend analyzing media. Meltwater makes it easy for me to use and when I'm not sure I have great support from my Meltwater team.
What do you dislike about the product?
Sometimes I have difficulty using the Influencer part in searching for specific trade media or small-town newspapers contacts and getting the results I expect.
What problems is the product solving and how is that benefiting you?
We use it primarily as a monitoring tool for issues management. Allows me to monitor immediately without having the expense of using my PR firm.
Recommendations to others considering the product:
Excellent support from Meltwater. With a limited staff and media relations not my main priority, Meltwater makes it easy for me to monitor media and when I'm unsure how to use it, the support team provides immediate support.
Meltwater makes pulling media hits easy
What do you like best about the product?
I like that it aggregates and sends hits to my inbox.
What do you dislike about the product?
It's difficult to set up, the dashboards are confusing and there is a lot of unnecessary media pulled as well.
What problems is the product solving and how is that benefiting you?
I don't have to run extensive google searches everyday.
Recommendations to others considering the product:
Set up your dashboard and searches with a Meltwater representative to ensure you have everything exactly as you need it, done right the first time.
Innovative tool
What do you like best about the product?
Meltwater has almost made Google unnecessary for me when it comes to looking up media contacts or industry news. My morning e-mails are packed full of the information from around the country that I used to have to search for on my own. We've had other media services but none have been as thorough.
What do you dislike about the product?
There are so many tools and functions that Meltwater offers that, at times, I feel like I don't even know how to use it. As someone who learns by doing things hands-on I wish there were more site training opportunities.
What problems is the product solving and how is that benefiting you?
The biggest problem Meltwater has solved is that no longer are there news items from around the country that slip through the cracks. If something is happening out there, I know about it right away.
Recommendations to others considering the product:
Give yourself time to get in it and play around with the functions. And take lots of notes when you have your consultant on the phone.
Solid media database, user friendly coverage monitoring
What do you like best about the product?
The customer service has always been superb. Whenever I need something, they are always available. If I find a journalist who's information is incorrect, I simply email them, and within a few days, it's updated. I also love how clean the new media monitoring suit looks. As with any software, it takes some time to learn, but it is clean, and simple.
What do you dislike about the product?
In the new system, the media database has fewer features. Mainly, there is not the same mail-merge function of inputting a journalists name automatically. While this is certainly not a huge deficit, it does make some press release distribution a little difficult.
What problems is the product solving and how is that benefiting you?
We did not have a media database and had a very minimal media list. We also had no media monitoring and therefore did not know what our reach was nationally or regionally. MeltWater has aided us in greatly increasing our national and regional coverage. In one year we were able to build relationships with national level journalists and receive feature stories in major publications as well as build relationships with regional journalists.
Manager, Global Branding and Media
What do you like best about the product?
The platform is easy to use. Training and support are excellent.
What do you dislike about the product?
Sometimes media mentions do slip through the cracks, so to speak. To be fair, though, I don't know if any platform can catch everything. But I have missed a few that were important.
What problems is the product solving and how is that benefiting you?
I use the platform primarily for media outreach and monitoring. The media directory is excellent, and the feature that allows me to instantly send email to media lists I create is very easy to use.
Great Experience - Love the Acadamy
What do you like best about the product?
I specifically liked the amount of information provided about Influencer Marketing in the academy. I felt it was different than most "courses" and was much more helpful than others.
What do you dislike about the product?
Something I don't love about meltwater is aesthetic, but I am picky. Also at time the amount of information provided can be overwhelming but I would say it is organized well.
What problems is the product solving and how is that benefiting you?
I have learned to manage and create influencer campaigns better than anywhere else. This has helped me to be more productive overall and has even better influencer campaigns.
Recommendations to others considering the product:
They really care about their customers and want you to get the best out of their products!
Director of PR
What do you like best about the product?
I like how quick my account manager gets back to me when I have a question or need help. I also like the functionality of the share of voice tool. I use it all of the time.
What do you dislike about the product?
I feel like the media database can be a little outdated.
What problems is the product solving and how is that benefiting you?
The biggest business problem I solve is showing my value to the executive team. I am also able to keep a good media database that helps me track the influencers I need to be in touch with.
Recommendations to others considering the product:
Make sure and look into other tools to make sure this is the one for you. When I looked at the competition, Meltwater came out ahead largely due to the ammount of features for the cost.
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