Meltwater Suite
MeltwaterReviews from AWS customer
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Good
What do you like best about the product?
The ability to track news articles and how it can tell you your advertising value.
What do you dislike about the product?
That you can't make list longer than 500 people.
What problems is the product solving and how is that benefiting you?
Being able to monitor all our news stories
Meltwater review
What do you like best about the product?
The Meltwater tool has helped streamline our media monitoring, media outreach and social media management activities. The tool is intuitive and the support team is very responsive.
What do you dislike about the product?
The clunky feature now is the broadcast clip view -- which I believe they are working to fix.
What problems is the product solving and how is that benefiting you?
Reducing the time required to produce regular media monitoring reports we can share with the organization. Embedded video clips make monitoring easy. Built-in analysis tools make reporting on our activities even easier.
Recommendations to others considering the product:
It's a great tool.
Meltwater experience
What do you like best about the product?
The interface is relatively intuitive and allows for quick deployment of releases and a good accounting of responses.
What do you dislike about the product?
Sometimes the WYSIWYG functionality doesn't work as well as I'd like it to, with glitches in the coding, especially when you are copying from a word document. Also I miss how the old version allowed for more rigid templates. It makes it harder to incorporate our brand guidelines of spacing, indentation, etc. into releases.
What problems is the product solving and how is that benefiting you?
It is an easy way to scale out releases, particularly to new journalists that I don't already have working relationships with.
Recommendations to others considering the product:
There needs to be more flexibility to create templates that fit specific brand guidelines. Having the releases be mobile optimized doesn't help as much as most journalists are still reading on a laptop or PC screen.
Tested, proven, trusted.
What do you like best about the product?
Customer service. Responsiveness. Patience with us. Meltwater offers a lot and yet is easy to use.
What do you dislike about the product?
Getting the boolean just right...
And lots of times we get articles that are irrelevant so then have to weed those out.
And lots of times we get articles that are irrelevant so then have to weed those out.
What problems is the product solving and how is that benefiting you?
Showing the AVE of PR.
Excellent product with an overwhelming amount of data at times.
What do you like best about the product?
The ability to come up with a media list in quick succession and then send e-mail to the list members.
What do you dislike about the product?
Scrolling through all the potential media members to see if they're the correct target for my release.
What problems is the product solving and how is that benefiting you?
Solving the problem of not planning in advance and being asked to create and send to a list at a moment's notice. The benefits are the resulting placements. I believe we have had many without even realizing it is due to Meltwater.
Recommendations to others considering the product:
Please spend time training and use the sales team's training to fit your needs not the other way around. Outline your needs and structure in advance of training to get the most out of it.
My experience with Meltwater has been beneficial.
What do you like best about the product?
Our Meltwater Client Success Representative, David Codron, has been very helpful in getting us to make the most out of our subscription. The dashboard tools provide a helpful snapshot, and the daily news emails really help me stay on top of what is happening with social and traditional media and our brand.
What do you dislike about the product?
The dashboard tools are slow to load sometimes.
What problems is the product solving and how is that benefiting you?
We are monitoring mentions and reach of our content and key personnel. This helps us measure and appreciate the value of our public relations and content marketing efforts.
Easy access to influencers
What do you like best about the product?
Flexibility of search. Multiple ways to search.
What do you dislike about the product?
Pulling media coverage is often more cumbersome than it should be.
What problems is the product solving and how is that benefiting you?
Benefits - time savings, efficiency.
Recommendations to others considering the product:
N/A
Great media monitoring tool
What do you like best about the product?
The automated emails each morning makes it easy to keep track of the industry, my competitors and coverage of the company.
What do you dislike about the product?
Lack of API to connect the data from meltwater with other tools. I have an internal company dashboard that contains all metrics but have to run the Meltwater data separately.
What problems is the product solving and how is that benefiting you?
We are dealing with a new industry and trying to fix a lot of misconceptions associated with it. We are able to directly work with journalists covering our industry and address those topics right away.
Free People Meltwater
What do you like best about the product?
The easy access to the dashboard and functionality!
What do you dislike about the product?
I would love to see more round up clips included, for example things like the top 10 coats for winter rarely make it into the dashboard.
What problems is the product solving and how is that benefiting you?
I am able to track news easily and pull unique visitors from the stories that come in.
Recommendations to others considering the product:
To be able to track round up news!
Sophisticated, customizable, and relevant
What do you like best about the product?
Meltwater allows for a daily deep (but accessible) dive into our organization's highly-specific news requirements. Interface is user-friendly, and Meltwater staff is eager to optimize the service.
What do you dislike about the product?
Would like to see increased integration between different Meltwater services (e.g. housing news results in the Engage platform and enabling direct action on social channels). Increased sophistication for search customization would be welcome too--there's a big gap between "search" and the boolean "advanced search."
What problems is the product solving and how is that benefiting you?
We're staying on top of news in a manageable way, setting immediately actionable new alerts to come through as soon as they're out there, while letting less urgent results batch daily.
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