Meltwater Suite
MeltwaterReviews from AWS customer
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A useful product
What do you like best about the product?
It was a very convenient way to discover media hits, especially if they are unexpected.
What do you dislike about the product?
It was an extremely expensive service, especially for the number of accounts we need.
What problems is the product solving and how is that benefiting you?
We needed a way to compile media hits, both for editors and authors. This was an extremely easy way to do that.
Super helpful
What do you like best about the product?
I like the ease of finding articles. It's nice to be able to set up our Integrative Nutrition account with different mentions to log-in and find the articles I need. I don't use it for social as much as I could but it seems very easy as well to access social mentions.
What do you dislike about the product?
I don't like that I have to do some digging sometimes to find the best articles
What problems is the product solving and how is that benefiting you?
I've realized that many of our graduates don't mention Integrative Nutrition.
Tracking media and ad value for PR efforts.
What do you like best about the product?
I enjoy the ease of tagging stories that I have either influenced or coordinated interviews for and then exporting a spread sheet to see reach and ad value for those stories. The influencers tab is useful as well, but is limited with individuals listed.
What do you dislike about the product?
I have not utilized the front page through my time using this product. There are certain functions like 'Top Sources' and sometimes 'Heat Map' that I will glance at, but the majority of the time I am immediately clicking on 'Search' and utilizing the 'Tag' function.
What problems is the product solving and how is that benefiting you?
Not so much solving business problems, but having the ability to show my administrators/supervisors of the value of the PR that I am pushing out is very beneficial. Showing that PR is just as important as marketing/advertising is of great importance to me, and getting an ad value # is very helpful in this process.
Working with Meltwater in Publishing.
What do you like best about the product?
Meltwater has proven to be an effective clipping service in the publishing industry. Their tailored alerts have given me and my team the ability to focus more on securing media and less on the logistics of tracking our results. Before, we relied on Google results, which offered us little in the way of analytics. Meltwater's tools allow us to export analysis of results, particularly with websites, which allow us to better understand the significance of publicity we are receiving along the front lines of new media.
What do you dislike about the product?
There is not much to dislike, but the cost is a bit high. Meltwater is a worthy service, but it is certainly not inexpensive!
What problems is the product solving and how is that benefiting you?
We are trying to keep track of publicity for 1,000 titles a year with only six publicists. Tracking our successes is crucial when it comes to determining print runs, reprint numbers, and boosting sales!
Recommendations to others considering the product:
Considering offering shorter packages. It took us some time to convince our senior members to sign up for Meltwater due to the price and time commitment. We would have likely signed much more quickly if Meltwater had offered a six-month option.
Good product that needs refinement
What do you like best about the product?
Integration of news into our website; regular daily updates; easy creation of a newsletter
What do you dislike about the product?
Overbroad searches that, despite HOURS of trying to tailor the service, we can't get it right
I really don't like the new layout of the daily Morning Report. Hard to read, esp. on iphone
I really don't like the new layout of the daily Morning Report. Hard to read, esp. on iphone
What problems is the product solving and how is that benefiting you?
Getting all news about online pharmacy in real-time
Being able to share news easily with stakeholders
Being able to share news easily with stakeholders
Easy to use and great to look at!
What do you like best about the product?
The clean design of the interface and the morning reports.
What do you dislike about the product?
At first it was a bit difficult to transition and find my way around but after one introduction it was very intuitive.
What problems is the product solving and how is that benefiting you?
I am responsible for monitoring news that my business is mentioned in as well as checking to see if our trade publications are printing our releases.
Amazing. Our Meltwater rep is knowledge and helpful and truly is making Meltwater the best ROI
What do you like best about the product?
Personal, real life team helping you along the way. When we have questions Haley answers immediately, and gives us great feedback on how to better maximise our ROI on our next campaign. The Beats feature - helping us curate who to target and ensure its up to date is really helpful.
What do you dislike about the product?
I dislike how some editors leave a company but I am first to respond as I get bouncebacks etc. I then have to relay this information to the Meltwater team in which they then take them off the list - but I have to create a new search to find the new editor at said title. Its a bit more work on my end as my list gets smaller, yet I have to be the one to go out and figure out who replaced or wait till Meltwater does after I tell them.
What problems is the product solving and how is that benefiting you?
PR - helping us to ensure our pitches are going to the right people and getting maximum open rates and conversation around our pitch.
We realize that we are getting more inclusions, we can follow up on PR pitches on those who opened but didnt respond. Also tracking, we are noticing inclusions on items we didnt even know we are listed in (mainly online).
We realize that we are getting more inclusions, we can follow up on PR pitches on those who opened but didnt respond. Also tracking, we are noticing inclusions on items we didnt even know we are listed in (mainly online).
Time Saver and Fun Tool
What do you like best about the product?
What I appreciate the most is how aggregated the information is. It is nice to be able to see a snapshot of both social media and traditional media for the topics of interest to my office. It allows me to gain a better understanding of the media climate around my work and to share it.
What do you dislike about the product?
I still use other tools and manual google search to find articles, and sometimes those articles do not show up in my searches on Meltwater. The great customer service team helped by manually adding a particular article to my search, but it would be nice if there wasn't that extra step in the process. Also, I think I should probably do additional training just to make sure I am using the tools to their highest ability.
What problems is the product solving and how is that benefiting you?
My work has a lot of media exposure, and we are trying to keep abreast with relevant topics all through the state. Meltwater helps me to keep my finger on the pulse, and, through the newsletter tool, keep colleagues in the loop as well. I have received great feedback from colleagues that they appreciate the clear and timely newsletters.
Recommendations to others considering the product:
I would say it is important to be upfront with the Meltwater team as to what you need your tool to do. I was not at my current position when the tool was acquired, so I could not give my two cents, but I think being very open in dialogue with the Meltwater team is your best bet!
So thrilled with Meltwater
What do you like best about the product?
Meltwater is a fantastic tool to compile press contacts, distribute our content and track coverage. On top of a great product, we are so pleased with the level of support we receive from the account team. It feels like we have a whole other person working on our team.
What do you dislike about the product?
I can't think of a single thing that I don't like!
What problems is the product solving and how is that benefiting you?
When my company's CEO charged the small marketing department with the task of raising global press coverage, we weren't sure where to begin. Getting started with Meltwater gave us unsurpassed insight into our media profile in away simple Google News searches never could.
Recommendations to others considering the product:
I strongly recommend this tool. I can't stress enough how much they've changed the PR game for my small marketing department. The investment has proved to be completely worth it for us.
Working with Meltwater
What do you like best about the product?
Access to influencers, seeing their press articles appear on their page, interface is pretty easy to use/intuitive. Customer service is good!
What do you dislike about the product?
When adding a contact, there is no field for the title of the press outlet they are affiliated with. Also, the database isn't as up to date as it could be. Lastly, the news tracking service is just okay. Many outlets don't have stats like audience and there is no way to get media value/advertising equivalency with our service.
What problems is the product solving and how is that benefiting you?
More on top of our coverage PR and social; able to find more press contacts than before.
Recommendations to others considering the product:
No service is perfect; get the one that meets most of your needs the best.
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