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Meltwater Suite

Meltwater

Reviews from AWS customer

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    Education Management

Meltwater Engage - Social Media Management

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
I like that we can publish using custom URLs that automatically pull in the appropriate UTM parameters per channel. This saves a lot of time - we used to do this using a more manual process.
What do you dislike about the product?
I dislike when publishing the same piece of content to multiple social channels, the utm_source = multiple. It would be great to be able to publish to multiple channels, yet still have the utm_source align with the appropriate channel rather than "multiple."
What problems is the product solving and how is that benefiting you?
We are improving time-management with regards to social media monitoring. The Engage platform is much more user-friendly than our previous management tool.
Recommendations to others considering the product:
As far as publishing content on social, understand media file constraints and restrictions of the platform is important. E.g. cannot publish Video to Instagram through Engage. When publishing a message to both Facebook and Twitter, uploading an image will only post to Facebook, and your tweet will post without an image. For users publishing a lot of content, these small things add unnecessary extra steps.

I also recommend understanding whether or not engagement on paid Facebook ads will come through Meltwater. We were under the impression that we would be able to monitor comments & other engagement on paid FB ads, however that doesn't seem to be the case.


    Accounting

Meltwater is intuitive and easy to use, with very responsive customer support.

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
I really appreciate the ability to customize the reporting functionality and the ease of use of the tool. I also appreciate the customer service provided by Meltwater- our rep is always available to provide prompt service if we need assistance.
What do you dislike about the product?
The reports we run typically require the system to mine a lot of data so once in a while we have difficulty getting the reports to run in a timely manner.
What problems is the product solving and how is that benefiting you?
Meltwater helps us target our media outreach efforts, monitor our media coverage and measure our share of voice within our industry and chosen markets.


    Education Management

Great Customer Service and Training

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
In the short period of time we have been customers (2 months), we have received excellent customer service and training on the platforms we have purchased. Attention and response have been key with our experience and it has been excellent.
What do you dislike about the product?
There are a few items within the platform (Engage) that were explained to us during our multiple sales calls that would be part of the experience, but we are finding now as customers that they actually don't exist. For instance, monitoring Facebook ad comments.
What problems is the product solving and how is that benefiting you?
Smaller budgets and consolidating how many vendor contracts we have. Where the opportunities are to merge efforts - PR + social being a big area that Meltwater solves for within our organization.
Recommendations to others considering the product:
Be sure to ask a lot of questions and really learn the product before you purchase. The team is very knowledgeable and really care about the product.


    Higher Education

They deliver what they promise.

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
Meltwater is a quality service that delivers on what they promise. The new interface is excellent. It's easy to generate custom reports and integrate results into our dashboard.
What do you dislike about the product?
I would like to take advantage of more services, but the pricing doesn't allow it.
What problems is the product solving and how is that benefiting you?
Strong analytics and reporting. I'm able to analyze the performance of my team and accurately report on our media relations efforts. I'm able to report to our board and others on our performance and show the success we're having.
Recommendations to others considering the product:
Be sure to know what you want from the product and how you're going to use the information. No point in paying for information that you're not going to act on.


    Connor M.

Satisfied

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
The interface is very user-friendly and the platform is speedy, especially compared to Meltwater's older version.
What do you dislike about the product?
The media contact database could be cleaned up significantly. Some articles don't come across in the Inbox.
What problems is the product solving and how is that benefiting you?
We're not really solving any problems when it comes to Meltwater. The benefit of the platform, however, is the ability to deliver reliable media reports for our clients.
Recommendations to others considering the product:
It's a great tool for analyzing, monitoring and targeting media, however, you can not send wires releases in the platform.


    Charlotte B.

Using Meltwater with a Common Company Name

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
Automating the media monitoring experience is great. We're too busy to Google ourselves and try to keep up!
What do you dislike about the product?
Putting in negative keywords can be very time-consulting, and the platform takes a long time to process this information.
What problems is the product solving and how is that benefiting you?
You get out what you put in. A great tool of you have time to manage it, as it can save a lot of time.


    Philanthropy

Great for making analytics reports

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
I love that Meltwater is able to catch press that Google alerts does not. Also, the graphics and charts in the dashboard are great for making analytics.
What do you dislike about the product?
I think the meltwater service is incredibly pricey.
What problems is the product solving and how is that benefiting you?
Picking up press mentions in rural, small markets. It picks up far more than Google Alerts.


    Bart R.

Increased Efficiency and Client Engagement

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
Very intuitive software, great account reps!
What do you dislike about the product?
We've become too dependent on the product!
What problems is the product solving and how is that benefiting you?
Advising clients of news and metrics of print media. Have been able to expand reach into client relationships which generates more income.
Recommendations to others considering the product:
Ability to define complete, meaningful searches is critical.


    Information Technology and Services

Chief Marketing Officer

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
Press release pricing, and media targets.
What do you dislike about the product?
Would like to see Meltwater improve it media list and tighten pricing a bit.
What problems is the product solving and how is that benefiting you?
Supporting internal resources in being effective with media outreach.


    Amelia V.

Good Experience with a few frustrations

  • June 15, 2017
  • Review provided by G2

What do you like best about the product?
-Easy tagging system
-Online tracking system catches most hits
-Easy to run charts/graphs
-Like the ad value/reach analytics
-Like being able to do influencer searches by topic/keyword/date
What do you dislike about the product?
-The print tracking service is horrible. It barely caught anything and even missed the Washington Post
-Broadcast tracking service also misses many hits
-Some confusion with picking up duplicate stories. Duplicate stories with different headlines will count as unique hits
-The influencer search is missing reporter contacts (compared to Cision)
What problems is the product solving and how is that benefiting you?
We like being able to show more stats such as ad value and reach. Also beneficial to be able to do reporter contact searches by topic, etc