Meltwater Suite
MeltwaterReviews from AWS customer
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Insanely helpful for anyone looking to get access to media and storytellers.
What do you like best about the product?
I like that Meltwater is able to show me members of the media that would be interesting in writing about my brand, Schlitterbahn Waterparks, vs. me trying to get in contact with someone who isn't necessarily a fan of waterparks.
It's also very helpful to have TV Eyes integrated so I don't have to switch between programs when I'm monitoring coverage.
The inbox is also great because it shows us all the news stories that were written about us and the impact they make on our brand.
It's also very helpful to have TV Eyes integrated so I don't have to switch between programs when I'm monitoring coverage.
The inbox is also great because it shows us all the news stories that were written about us and the impact they make on our brand.
What do you dislike about the product?
I wish there was a way to see stories from magazines (even if it was the online story) and other outlets that sometimes don't feed into the dashboards we currently have set up.
What problems is the product solving and how is that benefiting you?
We now have a wider variety of reporters and freelance writers to choose from. This has definitely helped us when pitching new stories about the different things we have going on at Schlitterbahn.
The beats filter under "Influencers" is also a huge plus for us!
The beats filter under "Influencers" is also a huge plus for us!
Recommendations to others considering the product:
If you feel like you're struggling to get in contact with a writer who is interested in your product, I would recommend using Meltwater. Their influencer database is perfect for finding thousands of different writers with different interests!
Their costumer support also does a superb job of walking you through training on how to use their product and make you a pro in a few short days!
Their costumer support also does a superb job of walking you through training on how to use their product and make you a pro in a few short days!
Great Product for Trade Associations
What do you like best about the product?
The interface is very easy. It provides a quick, easy to read snapshot of all of our activities and campaigns. In addition we can measure overall success of our communication efforts as well as specific initiatives and easy determine what is resonating and other areas where more focus needs to be given (or de-prioritized).
What do you dislike about the product?
Log in to multiple platforms and sometimes the it is hard to find specific instructions for different items.
What problems is the product solving and how is that benefiting you?
It is easy to identify new reporters and key influencers without much work. Also, it is very easy to show the value of communications to the senior leadership team and the board. As a result, they have responded with a better understanding of the role of communications within the organization.
Recommendations to others considering the product:
Figure out what your needs are first and your strategy. Then talk to a Meltwater representative and they can typically walk you through how exactly the system will meet your needs. For small and mid-size associations, Meltwater staff is a great resource for reports and/or research that goes beyond the online system and will save you a great deal of time and be able to make better reports to your executives and board.
The product has been an invaluable rescource that helps keep track of major event campaigns.
What do you like best about the product?
The daily reports in my Inbox as well as event recaps.
What do you dislike about the product?
Would like there to be more of a broadcast monitoring element, particularly with television news coverage
What problems is the product solving and how is that benefiting you?
Solving return on investment with key public relations campaigns. The morning reports as well as the keyword event recaps help justify budgets and aid in increasing them.
Recommendations to others considering the product:
Would like to have print reporting as well as broadcasts. Online reporting is beneficial but doesn't paint the entire picture.
Meltwater is pretty good for what it does, but has some shortcomings.
What do you like best about the product?
I like the international variety of articles we see. I like the translation feature and the ability to quickly scan for key words and phrases.
What do you dislike about the product?
Outputting data and summaries can be a bit confusing. Also, in order to see more coverage we would need an upgrade to see more media. So, it's in no way all encompassing.
What problems is the product solving and how is that benefiting you?
Keeping our internal team informed of the coverage our PR (traditional & social) are receiving.
OK - Need to invest more time to learn it
What do you like best about the product?
Media Directory - I like the social media added to reporter profiles.
What do you dislike about the product?
The media directory is not always up to date -- Reporters left, fired or died. It is difficult to navigate and go back and forth -- sometimes oftentimes I have to start searches over -- it is difficult to find lists I created. It would be nice to have a dashboard to find and click on everything I need. Your mobile site is limiting. I wish I could look up reporters on the fly. I thought your representatives at the PRSA event were not interested and not engaging. i went up to them, identified myself as a customer -- and not even a thank you or how do you like the product - I guess they would anticipate what I would say.
What problems is the product solving and how is that benefiting you?
I am helping my clients get in or stay out of the media.
Recommendations to others considering the product:
Its' the best of the rest -- None are perfect or superior but this one is the most reliable
PR director
What do you like best about the product?
rather intuitive
mobile
easy to use
valuable info
mobile
easy to use
valuable info
What do you dislike about the product?
Lots of info to digest; You must be computer and tech savvy; Wish it would have formulas to help build and implement strategies
What problems is the product solving and how is that benefiting you?
how to change the tone on our social media -- benefits range from real-time posts
Happy Meltwater Reviewer
What do you like best about the product?
Ease of listening and responding in real time, Email alerts for negative post clusters, Monthly reports
What do you dislike about the product?
Would like You Tube, Instagram included in monitoring and post scheduling, would like one dashboard for social and PR monitoring rather than two separate logins.
What problems is the product solving and how is that benefiting you?
Meltwater Monthly Pulse reports provide attractive and easy graphs and illustrations to roll-up to executive team. Frees up my time and my team's time that would have been spent creating a presentation each month.
Always more to learn
What do you like best about the product?
The volume of global news captured daily
The presentation of the news entries
the export to excel
heat map
The presentation of the news entries
the export to excel
heat map
What do you dislike about the product?
The elite news sources are not accessible by web crawlers. Missing the highest level of coverage.
What problems is the product solving and how is that benefiting you?
Understanding our elite status means we can identify our peers and collaborate accordingly
Learning that our nonprofit organization is considered best in field
Learning that our nonprofit organization is considered best in field
Recommendations to others considering the product:
Good source for media searches to far corners of the earth. ecognize the media industry is changing and automated systems are working to keep up. Some of the more elite publications are in accessible, but the volume of media hits captured is impressive -- goes long way toward making up for it.
Infinite capabilties and terrific support
What do you like best about the product?
"Yes, we sure can do that!" capabilities and support
What do you dislike about the product?
So many capabilities, so little time to implement. MW Team is very helpful.
What problems is the product solving and how is that benefiting you?
Informing field sales when an Account comments on our brand (project is in development.
Quick tool for finding unauthorized sellers and/or discounters
Seeing all the unpaid mentions of our brand in real time
Quick tool for finding unauthorized sellers and/or discounters
Seeing all the unpaid mentions of our brand in real time
Recommendations to others considering the product:
Jump in and let Meltwater lead the way.
Great experience using meltwater!
What do you like best about the product?
The news agents/feeds and monitoring are incredibly useful to us, as there is a lot happening in our industry. It's helpful to be able to easily stay on top of what's going on.
What do you dislike about the product?
The press release distribution can be a bit quirky sometimes, in that the formatting when using the old digital release system would skew the formatting. Using the order forms for the new system is alright, but it would be helpful to get a digital interface back, so I don't have to rely on a combination of a Meltwater and MarketWired rep to get releases transmitted.
What problems is the product solving and how is that benefiting you?
We use Meltwater routinely for monitoring media mentions on all sorts of things, from our senior leadership, mentions about our company, our competitors, the industry...it's all incredibly useful to help stay on top of what's going on out there!
Recommendations to others considering the product:
While not necessarily intuitive at the start, the training is very useful. Once you jump in, the easiest way to get the hang of it is to just experiment and see what you can do.
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