Meltwater Suite
MeltwaterReviews from AWS customer
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Meltwater's dynamic performance
What do you like best about the product?
1. Variety of features, innovative product.
2. Friendly, prompt executive team.
3. Adapting to meet The Bahamas' changing needs.
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2. Friendly, prompt executive team.
3. Adapting to meet The Bahamas' changing needs.
.
What do you dislike about the product?
Our Meltwater team has worked tirelessly with us from the beginning of our relationship. Nothing negative to report at this time.
What problems is the product solving and how is that benefiting you?
1. Realistic media monitoring & creative social media solutions.
2. Monthly & real time media monitoring greatly improved.
4. Expanding Bahamas influencer base.
5. Media contacts.
2. Monthly & real time media monitoring greatly improved.
4. Expanding Bahamas influencer base.
5. Media contacts.
Great social monitoring tool with one minor flaw
What do you like best about the product?
I love the ability to quickly log in and pull social conversations around any given topic, without needing to build a dashboard around the query
What do you dislike about the product?
I wish Sysomos implemented natural language sentiment to improve their ability to determine negative posts as opposed to sarcasm or other mistaken connotations
What problems is the product solving and how is that benefiting you?
The tool is great when we're pitching new business and can pull social conversations around the brand we're pitching, as well as seeing how they stack up against competitors
Pulling it all Together
What do you like best about the product?
Meltwater gives me a single source outlet for tracking all my social media contacts, mentions, and followers. The tools included in the Meltwater Suite give me real time views of how quickly my team responds in the field, tell me the combined overall pulse of my followers, and provides key analytics to focus and fine-tune my social media output. Meltwater provides reports that are customizable as well as shareable dashboards for the whole team to work as a single Social Media unit. Many times customers user more than one avenue to reach out, especially if they are unhappy. Meltwater lets me know about all the paths my customers take to speak to the company and allows me a way to collect the data and respond in real time.
What do you dislike about the product?
Meltwater has a bit of a high learning curve. Meshing all the components of the software and digesting the multitude of reports means that you can't just jump in out of the box. It takes time to build a solid analytics base and get all the key pieces in play to make the most of the software and of social media. It's not bad software, just extremely complex, due to the fact that it is extremely feature-rich.
What problems is the product solving and how is that benefiting you?
The primary benefit we have seen using Meltwater is that our customer perspective has shifted from a company that is isolated and hard to reach to one that is available and responsive.
Recommendations to others considering the product:
Trial several programs and find the one that's right for you. Meltwater (nor any of the other Social Media programs) are a "one-size-fits-all" solution to Social Media monitoring and analyzing. Several programs had components that we liked, but Meltwater met our needs best.
Meltwater Sets the Bar High
What do you like best about the product?
Every aspect of using Meltwater has been pretty great, but there are a couple of standouts for me. First, I love how easy it is to navigate through both the influencer database and the search functions. I've also been thrilled with how fast results load. Our previous PR software took *forever* to load, and Meltwater is literally saving us time by loading quickly. But truly, the best thing about Meltwater is the customer service. They are fast at solving any issues that may arise and are extremely dedicated to making sure the platform is meeting my firm's needs. I feel like my rep actually cares about our goals and actively works to ensure Meltwater is helping us achieve them.
What do you dislike about the product?
After using Meltwater for six months, I can honestly say there is nothing I don't like about the platform. My only complaint is that some of the smaller outlets that I pitch aren't already in Meltwater's system, but my rep always works with me to bring those outlets into the Meltwater system. He's a huge help.
I do wish, however, that Meltwater would pull editorial calendars into their system.
I do wish, however, that Meltwater would pull editorial calendars into their system.
What problems is the product solving and how is that benefiting you?
We are able to quickly and efficiently create media lists for distribution that have correct information. There is nothing worse than calling an outlet to pitch and discovering the data you have about which reporters are covering which beats is inaccurate. By delivering good data quickly, Meltwater allows us to deliver earned media hits with minimal staff time invested.
Additionally, we provide clients with PR reports that show AVE. By using Meltwater's data for this instead of getting rate cards from outlets and then extrapolating the numbers, we're able to provide clients with consistent numbers that are likely more accurate than what we'd be estimating based on rate cards.
Additionally, we provide clients with PR reports that show AVE. By using Meltwater's data for this instead of getting rate cards from outlets and then extrapolating the numbers, we're able to provide clients with consistent numbers that are likely more accurate than what we'd be estimating based on rate cards.
Recommendations to others considering the product:
Do it. It's the best decision our PR division has made.
Very good experience with Meltwter
What do you like best about the product?
Fairly easy to use once you've gotten set up. Lotsa sources. Easy to produce newsletter and fiddle around with revisions.
What do you dislike about the product?
Am surprised that not all stories are available although that maybe more of a function with paywalls but every now and then a story doesn't appear when I think it should. Could be easier to use "field searching" for example using ingress
What problems is the product solving and how is that benefiting you?
Media coverage/current awareness of Canadian credit union activities. Assess media coverage of CCUA press releases. Haven't realized many benefits as to press releases as they aren't being picked up by a lot of media/internet sites.
Recommendations to others considering the product:
This is a very good product that includes over 7000 Canadian internet sources. It is fairly easy to use.
I love using Meltwater!
What do you like best about the product?
My favorite Meltwater functions are the analytics and influencer information. I like that provides data and analytics that are easy to obtain. My favorite features are the AVE, Impressions, Trend bubbles and the fact that you can research influencers by topic or by name and outlet. Using the meltwater system is pretty intuitive and doesn't take a long time to understand. I also like how you can separate raw data from analytical data.
What do you dislike about the product?
Some things that are frustrating about meltwater is the data set range. IF there is a lot of data, it gets cut off at 10,000 pieces of press. Sometimes it takes forever for pieces of press to load. When exporting small amounts of press, it takes a while for the export to come through - same with the outputs.
What problems is the product solving and how is that benefiting you?
Meltwater helps us recognize the value of the media hits we provide to our clients. AVE and reach are our key factors in determining this value.
Recommendations to others considering the product:
Meltwater is fantastic and so easy to use! It provides data and analytics that are easy to obtain. My favorite features are the AVE, Impressions, Trend bubbles and the fact that you can research influencers by topic or by name and outlet. Using the meltwater system is pretty intuitive and doesn't take a long time to understand.
I use Meltwater on a daily basis for monitoring, pulling reach, and gaining contacts.
What do you like best about the product?
I like how user-friendly the tool is and how seamless the influence database works with the monitoring. My typical use, besides monitoring includes pulling number of hits and total reach. I love that you can sort by reach, date, etc.
What do you dislike about the product?
I don't like that hit sentences are not included in the email output, or when I share tagged items via email. I often stumble across media contacts with no data in the system, and that can be frustrating.
What problems is the product solving and how is that benefiting you?
Stakeholders are asking form more and more data on our PR efforts, and being able to quickly pull that info helps tremendously. We've also been able to more effectively reach journalists in an ongoing way since we added the influencer database earlier this year.
Efficient Media Software With Excellent Client Service
What do you like best about the product?
The client service aspect and capacity to troubleshoot is excellent. I have experienced outstanding responsiveness and a willingness to remedy issues as they arise. The account rep assigned to my organization is thoughtful and analytical and very familiar with the platform.
What do you dislike about the product?
I have only been using the system for several months, so am still learning how to maximize the options.
But one aspect that has been quirky is the formatting program; it seems a bit challenging to modify text.
With a Word doc one can very easily modify text, but with this platform, things take more steps to do the same modifications. I have mentioned this to our account rep and understand they are looking into it.
But one aspect that has been quirky is the formatting program; it seems a bit challenging to modify text.
With a Word doc one can very easily modify text, but with this platform, things take more steps to do the same modifications. I have mentioned this to our account rep and understand they are looking into it.
What problems is the product solving and how is that benefiting you?
We began Meltwater with few an insubstantial press/media contact lists. In consultation with our account rep, we were able to identify target segments and create several new lists to serve our needs. Also, we were able to integrate our existing media lists into the program to augment what was there. Another thing that was helpful is that Meltwater staff set up a press release template for our organization so I can simply duplicate it each time I need to send a press release, eliminating the need to do a new set-up (design) each time.
This is a useful time-saving benefit.
This is a useful time-saving benefit.
Recommendations to others considering the product:
-Ask questions about the media resources for your target industry. Meaning, does Meltwater have journalists and outlets who cover this field?
-Prepare to migrate your media contact lists to Meltwater by having them available to your account rep if you need help for this.
-Set up a template press release (or whatever your purpose of using Meltwater will be) so you can duplicate it for each send and not have to set it up anew each time.
-Add your own email to all your lists so you will receive whatever you send out.
-Prepare to migrate your media contact lists to Meltwater by having them available to your account rep if you need help for this.
-Set up a template press release (or whatever your purpose of using Meltwater will be) so you can duplicate it for each send and not have to set it up anew each time.
-Add your own email to all your lists so you will receive whatever you send out.
Meets corporate needs
What do you like best about the product?
Meltwater Engage's inbox is great, and the way customer service teams can integrate
What do you dislike about the product?
Sometimes platform doesn't keep up with the new features added to Facebook/Twitter
What problems is the product solving and how is that benefiting you?
Better cross-functional team integration for social media
A good central resource for social listening and publishing
A good central resource for social listening and publishing
I use Meltwater for tracking eMarketer's mentions in the media.
What do you like best about the product?
I like the ability to sort the media into lists, such as tier 1 and tier 2.
What do you dislike about the product?
The website is difficult to navigate. The steps needed to complete often simple tasks are not intuitive.
What problems is the product solving and how is that benefiting you?
We are able to track our mentions and separate them into categories, so I can see which types of outlets have cited us and in what countries/regions.
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