Meltwater Suite
MeltwaterReviews from AWS customer
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More Value in Journalist Database than the Brand Tracking
What do you like best about the product?
Meltwater's journalist database (aka Influencers) makes it quick and easy to find and send content to relevant writers that may be interested in your material. You can search for journalists by topics they've written about or their beat and easily add them into categorized lists. You can personalize and send a message in a matter of minutes.
What do you dislike about the product?
In my experience, Mention does a better job at capturing a full picture of brand mentions than Meltwater. Meltwater misses a lot of important finds that I get through Mention, and also sends me low quality mentions that Mention doesn't.
What problems is the product solving and how is that benefiting you?
We use Meltwater to track mentions of our brand as well as reach submit content to media for potential republishing. Meltwater helps us to promote and track ourselves as industry thought leaders. It also allows us to see the efficiency of our press releases by tracking coverage after publishing.
Recommendations to others considering the product:
I urge you to use both Meltwater and Mention at the same time for your first year to compare and see if you want to renew your contract. Also read the cancellation policy carefully; when reading reviews I learned that their cancellation policy is non-transparent and requires a 60 day notice.
Meltwater Success
What do you like best about the product?
The ability to track our media mentions from online resources from across the world, as well as providing an estimate for earned media.
What do you dislike about the product?
Some of the news websites, especially smaller local newspapers that post online, do not appear in searches; estimated values and estimated reader numbers not provided for some websites.
What problems is the product solving and how is that benefiting you?
Providing earned media numbers for our board and senior leadership.
Nice interface, good capture of media, but very expensive for what it does.
What do you like best about the product?
The results are good: searches are relevant, very timely and on the mark in general.
Interface is pleasant to use and makes finding the most recent, timely, articles, posts, etc. easy.
Interface is pleasant to use and makes finding the most recent, timely, articles, posts, etc. easy.
What do you dislike about the product?
Very expensive. Really, Google News is almost as good for free. If you can get away with almost as good, you can save thousands. There are plenty of other ways to monitor social media posts.
What problems is the product solving and how is that benefiting you?
Monitor relevant news and social media posts and see all results on one page. Track media mentions.
Deceptive and pushy sales tactics
What do you like best about the product?
Press release sending capability is useful.
What do you dislike about the product?
Requests for 10 min calls to sell more.
What problems is the product solving and how is that benefiting you?
Media monitoring.
Amazing customer service
What do you like best about the product?
The Meltwater tools are powerful, but it is their customer service that stands out for me. I've never had a more attentive, proactive and involved software / solutions partner. This is my first social media/news monitoring platform so I don't have anything to compare Meltwater with, but it meets our current needs.
What do you dislike about the product?
I only wish I had more time and budget to invest in more of their products. The sales team is driven, ie: pushy and persistent, however, I'm glad they were as I was reluctant to buy, but now I am thrilled with the decision.
What problems is the product solving and how is that benefiting you?
Using Meltwater we've been able to bring our entire public relations efforts in-house and no longer contract out media monitoring or outreach services.
Recommendations to others considering the product:
Price is extremely negotiable. Like buying a new car, don't pay the sticker price. The price drops when you "walk away" and at quarter/yearend as they try to make their sales quotas.
Standard tool for searching different marketing trends
What do you like best about the product?
MW is easy to use and provides decent insights for the price.
What do you dislike about the product?
Not sure how it really stands out from other platforms in the space, but decent for the price.
What problems is the product solving and how is that benefiting you?
Follow and search for different trends. Also, looking to see what kind of brand mentions we received.
Great analytics and customer help is very attentive
What do you like best about the product?
Analytics cover worldwide impact of press releases the Google often overlooks
What do you dislike about the product?
Kind of expensive for my small company like mine
What problems is the product solving and how is that benefiting you?
Market reach, market engagement, pickups from social media, newspaper, magazines, and other media
Recommendations to others considering the product:
Definitely a good choice for mid-large PR company to gauge impacts of campaigns, press releases and social media pushes.
Campaign Reach
What do you like best about the product?
I like that it captured our campaign reach around the country
What do you dislike about the product?
I had a hard time with the reporting feature. For example, I wasn't sure whether how this tool was useful for our grant reporting
What problems is the product solving and how is that benefiting you?
It was helpful in capturing campaign reach
Recommendations to others considering the product:
n/a
Great - But Can Be Pricey
What do you like best about the product?
Love the social media monitoring - helps me find people who are talking about my organization!
What do you dislike about the product?
The only thing I don't love is the price - but their sales reps will work with you.
What problems is the product solving and how is that benefiting you?
I'm picking up on online media coverage I might have otherwise missed!
Recommendations to others considering the product:
If you're a small business owner, this tool might be more than you need - it really all depends on the amount of online chatter there is that surrounds your brand.
Intuitive user experience makes monitoring and outreach a breeze
What do you like best about the product?
Meltwater is easy to use and customer support is top notch. Always responsive and able to train on the smallest of issues.
What do you dislike about the product?
Importing lists is tricky - they have to follow a certain format. Thankfully, folks over at Meltwater can format the lists for you.
What problems is the product solving and how is that benefiting you?
Media monitoring and influencer outreach
Recommendations to others considering the product:
Shop around and drive each of your options. You'll find that ease of use is super important, not just functionality.
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