Meltwater Suite
MeltwaterReviews from AWS customer
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Love the platform!
What do you like best about the product?
At our nonprofit, we had a really difficult time managing our social media and press outreach needs (and associated reporting needs) with a small department of three. Meltwater offers an invaluable repository of press contacts along with simple list organization and easy in-platform outreach.
We also love the tools for social listening and reporting. Meltwater also makes it very easy to receive alerts whenever our organization is mentioned in the news - not just our exact name but also our URL. We are just beginning to discover the value in some of the other tools, such as competitor tracking.
Meltwater support has always been helpful, too. It's great to know that we can reach out and contact a real person if we have issues or small questions with the platform. Our account managers have also gone above and beyond to help us set up the features we want and need to use on a daily basis, such as more targeted reports and daily email report summaries for our key stakeholders.
We also love the tools for social listening and reporting. Meltwater also makes it very easy to receive alerts whenever our organization is mentioned in the news - not just our exact name but also our URL. We are just beginning to discover the value in some of the other tools, such as competitor tracking.
Meltwater support has always been helpful, too. It's great to know that we can reach out and contact a real person if we have issues or small questions with the platform. Our account managers have also gone above and beyond to help us set up the features we want and need to use on a daily basis, such as more targeted reports and daily email report summaries for our key stakeholders.
What do you dislike about the product?
Some features aren't in place yet, such as the ability to add general newsroom contact emails to press lists along with individual reporters.
What problems is the product solving and how is that benefiting you?
Meltwater is helping our nonprofit to access at-a-glance reporting and seamless press outreach.
Recommendations to others considering the product:
Great value - but you need to invest the time that it takes to make the platform work for you. Don't expect it to be a one-stop shop that doesn't require any configuration or fine-tuning.
Meltwater is a great tool to track media
What do you like best about the product?
I can preset what I want results on and it will sum it up for me to scroll through and create my smaller report.
What do you dislike about the product?
It sometimes grabs from questionable media outlets.
What problems is the product solving and how is that benefiting you?
Being on top of the media for all insurance related articles
Recommendations to others considering the product:
It is a great tool to do Media Monitoring and generating a nice report that you can email out to your team.
Intuitive, Smart, Customer Service-Centered
What do you like best about the product?
We find the analytics abilities from Meltwater to be very thorough and exactly what our clients are looking for. There is a lot of flexibility in pulling results together.
What do you dislike about the product?
The inability to compare year over year of results within widgets or analytics has been a bit limiting, but not catastrophic.
What problems is the product solving and how is that benefiting you?
We are able to give clients insight into what their competitors are doing by using the search streams to do competitive monitoring of media coverage. We've also discovered an entirely new set of influencers by being able to search keywords to see which editors are writing about particular topics, or looking at an editor's recent work to see if our topic has already been covered.
Recommendations to others considering the product:
Consider the customer service aspect of any media monitoring or database company - the more they know, the smarter you will look to your agency and your clients.
Great Press Release Outlet
What do you like best about the product?
The system to post press releases and the intitial report of media coverage.
Customer service, my CSR is fantastic: Mathew Londono-Ayarza
Customer service, my CSR is fantastic: Mathew Londono-Ayarza
What do you dislike about the product?
Wish there was more reach - would be nice to have a Reddit or Blog placement that Meltwater hosts as a place to post the content. Would also appreciate, perhaps your writer penning an article for you content website about the press release.
What problems is the product solving and how is that benefiting you?
Problem Solved - Media outreach for our clients.
Increase in media coverage and media opportunities.
Increase in media coverage and media opportunities.
Great site
What do you like best about the product?
easy access to media and great filtering capacity
What do you dislike about the product?
not all emails for media are valid/exist on the site
What problems is the product solving and how is that benefiting you?
-locating media for pitches
-categorizing media by beat, source, channel, etc.
-categorizing media by beat, source, channel, etc.
Recommendations to others considering the product:
Meltwater is helpful for well-established media and new-comers
Meltwater Review
What do you like best about the product?
Meltwater's news alerts are super helpful!
What do you dislike about the product?
It can be hard to know if a reporter's listing is out of date or not until after it's too late.
What problems is the product solving and how is that benefiting you?
We're getting to know our media markets better!
Meltwater was the game-changer for my company
What do you like best about the product?
The depth of Meltwater's database is incredible. You can easily find the right journalist at the right publication that will help your company grow. The automated outreach tool (that is connected to the database) makes outreach fast and easy. (Before using Meltwater, I tried a manual outreach, and it was impossible to manage and scale.)
And a big win for me was Meltwater's account team. They helped me every step of the way, not just with tactics but big picture strategy.
And a big win for me was Meltwater's account team. They helped me every step of the way, not just with tactics but big picture strategy.
What do you dislike about the product?
I've experienced no downsides using Meltwater.
What problems is the product solving and how is that benefiting you?
I worked with Meltwater to help get the word out about my distance learning site, eLearn.fyi. Meltwater got my story in the New York Times, a 5-minute feature on "CBS This Morning," and coverage in many other media outlets worldwide. My work with Meltwater continues to drive consistent organic traffic to my site daily.
Recommendations to others considering the product:
Meltwater delivered on their promise and more. My highest recommendation.
No Value & Poor Customer Service
What do you like best about the product?
The appeal of being able to contact reporters and find them easily using the influencer contact manager was appealing, but the service yielded no press.
What do you dislike about the product?
Cost to value - the influencer contact manager is worthless and when we requested to cancel our contract with over a month's notice before the new term began noting that we had not used the service and had no plan to the following year, Meltwater noted they have 60 day to cancel terms and refused to let us out of the contract.
What contract today mandates you give 60 days to cancel, especially when it is a digital platform? I highly encourage organizations do their due diligence and do not bring on this software. You will be much better served, as we were, through hiring a PR firm to manage these.
What contract today mandates you give 60 days to cancel, especially when it is a digital platform? I highly encourage organizations do their due diligence and do not bring on this software. You will be much better served, as we were, through hiring a PR firm to manage these.
What problems is the product solving and how is that benefiting you?
We were hoping to improve our press coverage beyond our industry contacts. This was not realized.
The influencer marketing tool for any agency
What do you like best about the product?
We can be confident with our proposals and we can offer a multi-level approach. The true reach function is the most used when selecting/budget your campaigns. It's great that we can add instastories manually to reports.
What do you dislike about the product?
TikTok post are not available for reports, also manually is impossible to add them to the reports. Sometimes the speed of the platform is a bit slow.
What problems is the product solving and how is that benefiting you?
We are able to propose and execute complex influencers mkt campaigns for mid -large corporate clients, with confidence that we can achieve the goals because of the correct information that we used in selecting the influencers and the budget optimizations that we can implement due to the true reach function .
Recommendations to others considering the product:
Klear doesn't do all the job, as an agency the value that can be invoiced is not so much the Klear software as it is the strategy, creativity, client service - so to use Klear at the most it needs to be backed up by marketing and talent management skills as you need to promote a message to a specific audience and you need in the same time to keep your influencer engaged with your brand.
Klear provides actionable analytics and powerful search for influencer marketing
What do you like best about the product?
I love how Klear provides analytics and demographic information across all major social platforms. This makes it really easy to see the bigger picture.
What do you dislike about the product?
Klear creates a lot of its own metrics for evaluating influencers and there isn't a lot of clarity on how these are created. This makes it difficult to use Klear with other platforms for evaluation.
What problems is the product solving and how is that benefiting you?
Klear is top of the line for finding and evaluating influencers. It is also great for competitive research.
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