Meltwater Suite
MeltwaterReviews from AWS customer
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Intuitive tool with great data visualisation
What do you like best about the product?
Getting started is effortless. Running searches on Meltwater is straightforward and intuitive, and the way the data visualization makes reports easy (and even enjoyable) to go through.
What do you dislike about the product?
Probably more an API issue versus a Meltwater flaw, but the data retrieved from specific social media channels is limited or sometimes inaccurate. It would be helpful to see an indication somewhere in the report that alerts users when data is incomplete.
What problems is the product solving and how is that benefiting you?
I use Meltwater for social media listening and media monitoring. Meltwater has been a helpful tool, especially when crisis monitoring is required. It allows users to set alerts for when mentions have been made with specific keywords, giving users a chance to be more proactive with crisis management.
Meltwater helps my daily tasks in music marketing
What do you like best about the product?
On Meltwater, we can easily check how our artists are trading in the charts. Moreover, Klear is Meltwater's feature which I use the most to check on both creators and channels influence capabilities and include the right ones into our influencer marketing campaigns.
What do you dislike about the product?
I don't have any specific features which I dislike in the platform.
What problems is the product solving and how is that benefiting you?
I'm mostly using the platform to track rising artists and the impact that both our social media and influencer campaigns have in translating their popularity to DSPs.
Meltwater X Warner Music Canada
What do you like best about the product?
Their team is incredible, will be there for you right away if you have any questions, and will help with anything you need added to your team's accounts! Meltwater's competitors don't have nearly the same level of care and communication with their clients.
What do you dislike about the product?
I wouldn't say I particularly dislike anything about Meltwater. It's taking some getting used to, but that comes with the territory of switching software. I know I'll be a pro in no time with the help of their excellent team!
What problems is the product solving and how is that benefiting you?
Meltwater is helping us concentrate our social analytics tools into one place. Before, we'd use Tagger and Sprout for a lot of social reporting. But Meltwater has all of the tools they both had, and more! I love that we can see conversations surrounding specific topics we're looking for, and it even lets us know if the general online discussions are positive or negative. So cool!
Recommendations to others considering the product:
Make sure to use all of the meetings they offer and join their Slack channel! They're constantly sending social updates that are super helpful, so stay tuned.
Meltwater has been a helpful tool, but can be a bit too manual
What do you like best about the product?
How customizable the searches are when calculating our clients' SOV
What do you dislike about the product?
The manual process of labeling each search
What problems is the product solving and how is that benefiting you?
The ability to grab clients' SOV at any point is very helpful. Allows our team to show our understanding of the competitive landscape.
It's an incredible analytics tool
What do you like best about the product?
It's easy to understand and navigate within. It provides us with exciting data to better segment our campaigns. Their staff is always willing to resolve any doubt and support our requests.
What do you dislike about the product?
It took sometime to get use to he correct use of the software. At first it took longer than expected to get the epected info. Later, when we got use to the software, everithing became easier.
What problems is the product solving and how is that benefiting you?
Find the proper segmentation for our digital campaigns to get better results that are more cost-effective and drive more consumers to our products. Also, finding the right influencers for our campaigns has become easier with Meltwater products.
Has a lot of power but some issues to work out
What do you like best about the product?
There is a lot you can do with the tool and you can create Dashboards to show information
What do you dislike about the product?
Despite tailored Booleans, you get a lot of junk in the data
What problems is the product solving and how is that benefiting you?
Helping client understand their SOV and social conversation
Recommendations to others considering the product:
Have a specific purpose/use for it and know what you want to get out of it
A little difficult to get used to but useful information once you get the hang of it
What do you like best about the product?
Meltwater is a useful tool for pulling media contact lists and reports. Instant alerts for articles & social media hits.I have not used any competitor products.
What do you dislike about the product?
It's not as intuitive as most products so takes a little time to get used to and a little trial and error. I attended an in-house training and did some google searches to get a better understanding.
What problems is the product solving and how is that benefiting you?
We can pull lists of social media engagements and conversations happening on specific topics or in particular industries and make recommendations to our clients based on this. We also look for hashtag counts and keywords used on social media.
Recommendations to others considering the product:
Take a tutorial or guided lesson before jumping in.
Always investing in the future and great support team
What do you like best about the product?
The team at Meltwater is one of the best things. In addition to this, their continued commitment to what's next in the world of social listening.
What do you dislike about the product?
The platform is sometimes clunky but any issues are always sorted quickly.
What problems is the product solving and how is that benefiting you?
Understanding my clients, the market, and what is being said about them through one centralized platform.
Waiting for better posting tools
What do you like best about the product?
Reports are good. The tool is user friendly.
What do you dislike about the product?
The social media posting is still not good enough.
What problems is the product solving and how is that benefiting you?
Reports and comparisons to other pages are good and save time.
Many functions that requires a lot of practice to use the tool.
What do you like best about the product?
Meltwater has many different features and an excellent support team if you have questions & comments. I'm using Klear and Audiense for my work, which has developed my thoughts.
What do you dislike about the product?
Unfortunately, it's a bit opaque how Meltwater obtains data, and I don't find it meaningful to evaluate target groups, etc., over a part of Twitter followers. In general, the data of the other socials, especially Instagram, is missing.
What problems is the product solving and how is that benefiting you?
It is still difficult to define a use case for my work for the reasons mentioned above. But it is interesting to see what possibilities Meltwater can offer when other social media activities can also be monitored in the future.
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