Meltwater Suite
MeltwaterReviews from AWS customer
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A powerful and user-friendly media database, analysis, and outreach platform
What do you like best about the product?
Very powerful media databasefor key markets - North America, UK, mainland Europe; customisable newsletter functionality; ability to code own press release templates
What do you dislike about the product?
Pricing is definitely at the upper-end of the scale, media database not good when it comes to Asian markets.
What problems is the product solving and how is that benefiting you?
Finding journalists in key areas to target; ease of distribution and segmentation for press releases and readership; analytics of media performance
Meltwater has been great so far!
What do you like best about the product?
Meltwater has been super easy to use. It's very user-friendly and quick to find what feature I'm looking to use. I use it almost every day for marketing and communications purposes; it's helped with my day-to-day work. I really like the scheduling feature on Meltwater, which allows you to plan ahead and choose the ideal time to post based on the activity on your page. Marketing is all about getting the most eyes on your post, so that feature is great, and Meltwater really helps with that.
What do you dislike about the product?
I would like to see even more analytics options and deeper integrations with the current partners.
What problems is the product solving and how is that benefiting you?
Meltwater helps the multiple teams in the marketing, communications, media, and customer service departments work together since we can now find everything in one place. With so many teams working in marketing and communications efforts, it quickly becomes complicated. We now don't need to worry about task tracking and duplicating work since we can see what's being worked on and what's been done in real time on Meltwater. It has made us much more efficient and saved us a lot of time as a team.
Helping finding articles
What do you like best about the product?
Meltwater has helped us immensley in creating daily media round ups for our company. It's super simple to create the searches and find daily relevant news based on key words to keep up to date on the industry and how far our reach of in media goes. We also use it to create monthly social media reports and can easily see who our audience it and what content is perfoming the best. Our representive at Meltwater is super helpful any time we have questions.
What do you dislike about the product?
There's a bit of a learning curve in finding where everything is. Such as the social media analytics being in a seperate place to other analytics.
What problems is the product solving and how is that benefiting you?
Because our company covers country-wide it can be tough to find what media outlets are talking about us or relevant issues to our members. Meltwater makes it super easy to find all those articles based on keywords and we can keep up to date on what's happening in the industry.
Meltwater Review
What do you like best about the product?
Can quickly collate media mentions from all over the world (which we would be unable to find manually).
Tagging them is simple, then being able to easily download to transform in other software.
Tagging them is simple, then being able to easily download to transform in other software.
What do you dislike about the product?
It's a little bit slow.
Sometimes when downloading from explore, as a csv, it downloads as a txt file instead.
Sometimes the same media outlets have different names.
Sometimes when downloading from explore, as a csv, it downloads as a txt file instead.
Sometimes the same media outlets have different names.
What problems is the product solving and how is that benefiting you?
Gauging the success of our released products in terms of media interest.
Transforming Media Monitoring and Insights with Meltwater
What do you like best about the product?
As a Senior Business Solution Consultant I find Meltwater has been an incredible tool for media monitoring and analytics needs. The platform's intuitive interface and robust features make it a go-to tool for tracking media mentions, analyzing trends, and getting insights through customizable dashboards to focus on relevant KPIs.
The AI-Search Assistant helps a lot when it comes to create or refine searches, also the AI-Powered Insights help to get more accurate results like mentions or sentiment among other relevant KPIs. Additionally, the Engage portion helps a lot when it comes to integrating Social Media Management all in one place, even when it comes to moderate conversations in real time with the community.
In general, I highly recommend Meltwater for organizations to empower data-driven decision-making or to manage social media channels.
The AI-Search Assistant helps a lot when it comes to create or refine searches, also the AI-Powered Insights help to get more accurate results like mentions or sentiment among other relevant KPIs. Additionally, the Engage portion helps a lot when it comes to integrating Social Media Management all in one place, even when it comes to moderate conversations in real time with the community.
In general, I highly recommend Meltwater for organizations to empower data-driven decision-making or to manage social media channels.
What do you dislike about the product?
I feel the user experience is great, and Meltwater Product Team is always improving the platform every month, sharing great updates and enhancements in the platform.
What problems is the product solving and how is that benefiting you?
The regular product updates, published on their Product Updates page, demostrate the company's commitment to innovation and staying ahead of industry needs.
Easy to use and makes our work more efficient, especially in such a small team.
What do you like best about the product?
Being able to do research and also schedule social content.
What do you dislike about the product?
Reconnecting accounts when the connection expires, it's kinda annoying.
What problems is the product solving and how is that benefiting you?
Efficiency
Platform has met expectations for basic stats perimeters
What do you like best about the product?
The tracking of chatters about the brand/topics/hashtags that would be useful to know in terms of brand perception from the public and what topics are highly mentioned, and the measure of stats under Engage.
What do you dislike about the product?
-Boost function on the platform does not seem to help. Still need to go to native platform to adjust campaign settings before able to boost the post. Counter productive process for boost on the Meltwater platform.
-Some missing stats on Measure - i.e. average reach, average min. viewed, followers gained per post. Hopefully, MW is able to track paid performance for platforms like Instagram, LinkedIn and Youtube too, not just for Facebook, and to include stats such as CPM, cost per click, etc.
-Can possibly include a local benchmark feature to add in our dashboard under Measure for our reference - i.e. benchmark for average min. viewed locally or to define what is good engagement rate for each platform, etc.
-Some missing stats on Measure - i.e. average reach, average min. viewed, followers gained per post. Hopefully, MW is able to track paid performance for platforms like Instagram, LinkedIn and Youtube too, not just for Facebook, and to include stats such as CPM, cost per click, etc.
-Can possibly include a local benchmark feature to add in our dashboard under Measure for our reference - i.e. benchmark for average min. viewed locally or to define what is good engagement rate for each platform, etc.
What problems is the product solving and how is that benefiting you?
Social Media Analytics, Listening and Management
Comprehensive tracking, needs improvement for media research and relations
What do you like best about the product?
In my opinion, Meltwater has the most comprehensive tracking software available to public relations representatives. When compared over the years to its peers, it could consistently gather more data than its competitors, leading to more comprehensive reports.
Customer support is fantastic. We have established bi-weekly office hours and over the years our reps have been quickly available when any issues arise. They are a true partner.
Customer support is fantastic. We have established bi-weekly office hours and over the years our reps have been quickly available when any issues arise. They are a true partner.
What do you dislike about the product?
It's reporter database is ok, improving over the years tremendously, but I too often find generic emails for press contacts or a lack of current updates. From demoing competitors, I think there are other programs that do this better. In addition, sending and tracking emails through the system is not a great option, given the lack of customization you are able to provide (only fill in the blanks, not customized sentences or notes). Where it matters most, it excels. Most press contacts can be found through a little digging and other sources.
While it can be comprehensive, I don't find the ease of use/understanding to always be easy. It can take quite a bit of manual effort to ensure accuracy and convert the data to reports.
While it can be comprehensive, I don't find the ease of use/understanding to always be easy. It can take quite a bit of manual effort to ensure accuracy and convert the data to reports.
What problems is the product solving and how is that benefiting you?
Meltwater gives us data on our media placements. It also helps us to listen and monitor the media and social, offering a well rounded view of our client or current topics. We also have Klear for influencer relations and management.
Highlights real conversations about our product
What do you like best about the product?
I love how Meltwater Radarly provides a comprehensive overview of social media trends. It enables me to track current and past conversations about our product offering in real-time, which is crucial for understanding player sentiment and preferences. Sentiment analysis and real-time alerts keep me in the loop even when I don't have time for a deep dive
What do you dislike about the product?
Although the interface is user-friendly, there is still a learning curve to fully utilize all the advanced features. It can take some time to get accustomed to the various tools and functionalities available. But it is worth the investment.
What problems is the product solving and how is that benefiting you?
We use listening and real-time alert tools to monitor sentiment around our various product offers. We can see sudden changes in sentiment and also gain insights into product reception, bugs and live issues, and a further metric to compliment our conversion numbers.
Profitable SL tool in the market, but can improve some features
What do you like best about the product?
The limitations of the API restrcted websites doesn't allow many tools to track the forums, but is is available in the meltwater, which helps us a lot, because our manual tasks are reduced, and everything is captured in real time basis, which helps is minimizing crisis for clients
What do you dislike about the product?
the dashborads that are customizable, has limitations and is very basic, we have to make changes in it everytime.
What problems is the product solving and how is that benefiting you?
The main problem Meltwater is helping us solve is threat tracking for our clients, its real time mentions and insights for any kind of digital footprint for our clients help us secure their digital reputation on the global level.
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