Invoca
InvocaReviews from AWS customer
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Improvement
What do you like best about the product?
An overall improvement on Marchex in terms of options and UI.
What do you dislike about the product?
Not being able to rename parameters makes for slight confusion in reporting and more manual editing in excel.
What problems is the product solving and how is that benefiting you?
Call tracking and call info. similar to our past provider marchex, but more info is available with Invoca.
Recommendations to others considering the product:
Let us rename parameters for ease of reporting
Great platform for tracking Marketing Generated Revenue from Phone calls
What do you like best about the product?
I like the ability to tie phone calls generated to actual marketing revenue in Salesforce
Interface is easy to use and self-manage
Analytics easy to use
Interface is easy to use and self-manage
Analytics easy to use
What do you dislike about the product?
Since every phone call creates a lead in Salesforce, there are many 'leads' created that are not valid leads that are not revenue-generating. There is no way to filter this function in Invoca and has to be done after the fact in Salesforce.
What problems is the product solving and how is that benefiting you?
Ability to monetize revenue generated from website phone calls
Understanding Value of Client Calls and Beyond
What do you like best about the product?
Omni-Channel Marketing Reports have made my life so much easier! Prior to this feature, we were stuck in siloed data-land and under-reporting valuable insights to our clients. Our clients feel better with their DT investment and in us as their account managers.
What do you dislike about the product?
The navigation lists are overwhelming - would be nice to redesign with the most-used / most recommended navigation drop downs ex. Analytics tab vs Insights tab could potentially be combined?
What problems is the product solving and how is that benefiting you?
Proving the value of calls as conversions in paid search and optimizing ad copy as it pertains to call quality, In one case, we actually found their Brand PPC call extension was bringing in 90% of career-seekers, which they did not want from paid search. In removing their call extension, we were able to successfully reduce job-seekers by 85% and transition those to SEO efforts.
Recommendations to others considering the product:
If you want to close the gap in your data for all sources, try DialogTech - not only will you learn how to communicate more effectively with your sales teams, you will understand what you can be doing to optimize on the front-end (ex. messaging, retargeting, dayparting etc). Be sure to upgrade to the Omni-Channel Marketing Reports if you want all of your data in one place (Google Analytics, Google AdWords, Bing, FB, DoubleClick, Kenshoo, Marin, Hubspot, Cake, etc)
Everything in one place!
What do you like best about the product?
Before we signed up with Invoca we were using a series of spreadsheets to track our phone numbers. On top of that we had several different vendors for marketing numbers. It was a mess. Invoca allows us to track all campaigns in one system!
What do you dislike about the product?
The only thing I can think of is that sometimes some reports are hard to find, but it's probably based on the learning curve.
What problems is the product solving and how is that benefiting you?
Call quality and accurate call attribution.
Recommendations to others considering the product:
Don't hesitate.
Invoca is Great
What do you like best about the product?
The insights that we get for our Marketing calls is light-years ahead of what we were previously getting.
What do you dislike about the product?
Their system is mostly set up for call center organizations, where ours has no call center. I would like some new features that would allow us to not rely on our CMS as much.
What problems is the product solving and how is that benefiting you?
Our operational excellence is not where we though it was. We can now work on fixing it.
Easy to use call tracking system.
What do you like best about the product?
I like that its simple to set up buyers, campaigns, and simple to track the campaigns successes day by day. I think that reports are easy to export and are quickly made available as well. I also like the syndicated campaign feature where we are able to quickly set up campaigns with other Invoca users just by entering their number. I also would love to give a shoutout to the rep that helped us with getting set up, Chaly. She is really cool and easy to talk to and I really appreciate all her help.
What do you dislike about the product?
I think I have a lower tier account which disables me from receiving premium support. It takes a while for someone to get back to me and I wish that no matter what kind of account I had I could receive full level support a little quicker. Also recently - a buyer of ours asked for access to be able to toggle their campaign on and off, we weren't able to grant this buyer access without giving them full access to the campaign features which I think is a bit risky. I would like for the buyer to be able to toggle their own campaign on and off so there is no confusion without them being able to edit the payout and other features of the campaign. Also we were told initially that we could use Invoca as a network to find other people to work with. I remember filling out a survey but nothing really came of it so I wasn't sure what the point was.
What problems is the product solving and how is that benefiting you?
I can't say that I've necessarily solved a business problem. Although I think it would be a problem if we didn't have Invoca haha.
Recommendations to others considering the product:
I think its a clean cut platform that has a lot of tools readily available. I would recommend it.
Sarah's Review
What do you like best about the product?
I really like that Invoca has been helpful in helping us find out which campaigns our calls are sourcing from so I can optimize our paid search campaigns.
What do you dislike about the product?
A tad difficult getting everything integrated.
What problems is the product solving and how is that benefiting you?
We are realizing where our calls are coming from and now we can properly optimize our paid search campaigns.
Recommendations to others considering the product:
Make sure you are using a CRM like SalesForce. It makes the integration and getting sales data much easier!
Great platform that's simple to use.
What do you like best about the product?
Easy yet robust campaign building and great customer service every time I need a hand or have a question.
What do you dislike about the product?
Can't search multiple inbound numbers at once in the reporting feature. It would be great if I could look up multiple numbers at one time on this filter.
What problems is the product solving and how is that benefiting you?
We've been able to track lead sources in more detail than ever as well as break out call volume to our campuses and call center to allow for better over all customer service.
Best platform out there for Pay per Call affiliate programs!
What do you like best about the product?
Invoca is a great platform for managing affiliate programs, finding and maintaining strong affiliate networks, and delivering profitable pay per call campaigns. The support staff is wonderful and always willing to go out of their way to help you become more successful.
What do you dislike about the product?
I wish it was easier to manage call flow by time of day. Other than that, the platform is a slam dunk.
What problems is the product solving and how is that benefiting you?
Invoca allows us to develop strong relationships with publishers and gives us the ability to track campaign profitability in real time!
Recommendations to others considering the product:
Invoca offers a trial which is a great way to evaluate the platform before making an investment. The support staff is wonderful, lean on them heavily for implementation and configuration questions!
Invoca is a valuable tool that we depend on to make informed decisions with our campaigns.
What do you like best about the product?
I love the clean and simple layout and the reporting is very easy to understand. Listening to call recordings and filtering out data is easy to do and I can automate reports to be sent to partners. The RingPool technology is a game changer and helps us make better decisions with these campaigns.
What do you dislike about the product?
We've been seeing some fraud issues with increased robocalls and it's difficult to see how widespread the problem is. We have to manually listen to call recordings to see if it's dead air or beeping on the other end of the line. If there was increased visibility into this that would be helpful.
What problems is the product solving and how is that benefiting you?
We're able to use the RingPool technology with our affiliate partners to track how many users click through to our landing page and make a call from there vs. calling from the ad placement on our partner's page. We can also capture valuable parameters that helps us optimize traffic.
Recommendations to others considering the product:
Invoca is a great tool to use to help optimize campaigns and gain better insight on what is happening on the call.
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