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    Invoca

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    Sold by: Invoca 
    Deployed on AWS
    Invoca is the cloud leader in AI-powered conversation intelligence for revenue teams. Their platform gathers data from each digital touchpoint and human interaction with deep integrations with leading technology platforms. With this, marketing, sales, customer experience, and ecommerce teams can create better customer experiences with more conversions and higher revenue.

    Overview

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    Invoca is an AI powered revenue execution platform that connects marketing, commerce and contact center teams to orchestrate seamless buyer journeys and deliver the best AI-driven buyer experiences.

    By using a comprehensive platform with deep integrations with leading technology platforms revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales.

    Invoca's comprehensive revenue execution platforms enable B2C marketing, sales, and contact centers to drive more revenue by connecting the entire buyer journey from the first touch to the final sale. By understanding how online channels like paid media, social, and websites convert customers, marketing teams can optimize their spend, allocate budgets more effectively, and drive more quality leads.

    This same data informs contact centers and sales teams as the buyer journey shifts to offline. With visibility into each caller's digital buying journey, contact centers can direct calls to the right agent and start the conversation with an understanding of what the customer needs. This improves the entire buying experience and transforms conversations into seamless, personalized experiences that convert more revenue.

    By precisely tracking and connecting the caller's digital and call experiences and extracting data and insights from their conversations using AI to understand and anticipate their needs, Invoca is uniquely positioned to help businesses accelerate revenue growth by:

    -Improving conversions and ROAS from search and digital advertising -Automating contact center quality management and improving agent performance -Improving call handling,conversion, and customer experience across all locations.

    With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

    For more information, visit <www.invoca.com >.

    To learn more about how to find the plan that's right for your business, please contact us at partners@invoca.com .

    For custom pricing, EULA, or a private contract, please contact AWS-Marketplace@invoca.com , for a private offer.

    Highlights

    • Attribute phone conversions from digital advertising to improve performance, bid optimizations, and ad targeting. Measure digital marketing performance & make better strategic decisions with unified online & offline data.
    • Connect phone leads to CRM records & pass call disposition, opportunity stage, & revenue from CRM to Invoca to fuel better optimizations. Enrich customer profile data with phone conversion and caller data to get more accurate customer profiles for optimized audience targeting. Improve ecommerce, online conversions & A/B testing with data on when, where and why website visitors convert via phone call.
    • Transform your contact center with Invoca by intelligently routing high-value prospects (bypassing frustrating IVRs) using real-time journey insights to appropriate resources. Empower personalized, efficient conversations with complete digital context, dramatically boosting conversion rates and customer satisfaction. Leverage AI-powered performance scoring to elevate agent coaching and maximize revenue.

    Details

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    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (2)

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    Dimension
    Description
    Cost/12 months
    Annual Agreement
    Quickstart Pricing (Starting At). Custom Available via Private Offer
    $10,000.00
    Custom Annual Agreement
    Custom Solutions Available via Private Offer Request
    $0.00

    Vendor refund policy

    No Refunds

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    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Please contact a member of our support team at questions@invoca.com  or visit our community web page for support resources.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Customer reviews

    Ratings and reviews

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    580 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Hospital & Health Care

    Flexible platform with an exceptional support team!

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    Friendly to use and flexible when it comes to integrating with differente marketing platforms. The customer support teams are solid, they help you get the most out of the platform and guide you through the entire process (implementation and follow up)
    What do you dislike about the product?
    It’d be way easier to manage signal updates if there was an export/import option—especially when the list gets long
    What problems is the product solving and how is that benefiting you?
    Their tracking and attribution features make it easy to optimize our marketing campaigns based on actual calls conversions. It’s a must-have for understanding which campaigns are performing best and where to focus our efforts
    Hospital & Health Care

    Good call tracking for healthcare

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    Account support depends on your main contact, and our primary contact is fantastic. Technical support can be great too. Our most recent experiences have gone very well.
    What do you dislike about the product?
    Updating account contract can be a cumbersome, time-consuming process.
    What problems is the product solving and how is that benefiting you?
    We're able to track calls from a campaign, report on key call metrics, and gather caller info to help us better understand our consumers.
    Tunde J.

    Invoca AI Signals is a Game Changer

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    Invoca’s AI signals have significantly improved the efficiency of our paid search and paid social campaigns by helping us focus on what truly matters—qualified leads. One standout feature is the ability to train the AI signals yourself, giving you control over how calls are categorized. Additionally, the option to periodically review and adjust the AI tagging ensures accuracy and relevance over time.
    Unlike other tools I've used, which often operate as a “black box,” Invoca offers transparency and flexibility.
    What do you dislike about the product?
    The only drawback for me is its pricing—it may be cost-prohibitive for smaller businesses.
    What problems is the product solving and how is that benefiting you?
    Invoca has played a key role in helping us optimize our paid search and paid social campaigns by focusing on what drives real business value—qualified leads.
    Banking

    Great customer service

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    I like Invoca because I get great customer service from the account managers. I like their traffic reports provide lots of data & their Signal service & tracking
    What do you dislike about the product?
    I feel price is significantly higher than others, but it does come with more data and service. It will be difficult though for small business owners to justify the cost.
    What problems is the product solving and how is that benefiting you?
    Call tracking and conversation intelligence. This is helping us know how long are our calls and what was the outcome of the call. Did the agent answer the phone call or whether it went to voicemail or was it a service call vs. purchase call, etc.
    Shane K.

    Moving into the 21st century

    Reviewed on Aug 25, 2025
    Review provided by G2
    What do you like best about the product?
    Invoca has changed the way we coach and score calls. You can quickly and easily see which agents need coaching and can find trends quickly and easily.
    What do you dislike about the product?
    Getting the signals setup where you have all of the phrases needed takes lots of time and tweaking.
    What problems is the product solving and how is that benefiting you?
    We were unable to pull and find inbound calls quickly and easily before Invoca. We are not much more efficient in coaching and scoring calls.
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