Invoca
InvocaReviews from AWS customer
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Excellent
What do you like best about the product?
Invoca makes statusing prospect calls is a breeze
What do you dislike about the product?
I dislike that there is no way to set a date when you want a number to end.
What problems is the product solving and how is that benefiting you?
We have been able to use signal AI to status our calls into a variety of buckets. This has helped with tracking sales cycles.
Excellent call tracking platform
What do you like best about the product?
The ability to set up campaigns to send calls to multiple advertisers is of great benefit to our agency. Having the ability to adjust pricing, time durations, and targeting within bundles and campaigns makes our business far more efficient than it would with another platform.
What do you dislike about the product?
Would LOVE to be able to use a mobile app. The current website isn't responsive.
What problems is the product solving and how is that benefiting you?
Building up structures for call-only campaigns with advertisers. Tracking is also a lot easier with our paid media campaigns.
You get what you pay for.
What do you like best about the product?
Ease of use, customer support, and options to syndicate
What do you dislike about the product?
The systems wont turn off campaigns that reach cap
Billing can be confusing
Billing can be confusing
What problems is the product solving and how is that benefiting you?
Once stop shop for, affiliate and advertiser management, robust real time tracking and reporting, dedicated support
Recommendations to others considering the product:
Its more expensive than some of its competitors, but you get what you pay for.
Invoca is the next generation of call tracking
What do you like best about the product?
Invoca has cutting edge technology in the call tracking industry. Signal AI Technology has amazing capabilities to help us obtain the information we need to track our KPIs to calculate return on investment by channel per account. We also are able to help coach based on the models. The staff at Invoca has been really helpful to work with and they have always been open to learning about specific use cases to help strengthen the platform and model.
What do you dislike about the product?
Invoca has been a joy to work with! Some things that I think can be improved upon would be the accessibility we have to reporting through the dashboard and being able to have a live person call you instead of submitting support requests through a portal. Although they are timely in responding, some things have unnecessary back and forth that could be avoided to make things more efficient.
What problems is the product solving and how is that benefiting you?
There has been a huge reduction in cost when we switched over to Invoca. We are able to get majority of our needs met at a fraction of the cost. With the technology they have in place for signals and AI, the opportunities are endless for saving us money and tracking our best return on investment when evaluating our marketing channels for our accounts.
Recommendations to others considering the product:
Porting numbers is time intensive so I would shy away from this if possible.
Reliable Results
What do you like best about the product?
The Adwords integration and Phrase Spotting feature that allows us to count leads in Adwords automatically and only if it actually became a lead.
What do you dislike about the product?
There is no integration with Bing Ads and the Facebook Integration only indicates if a call took place (not something I care about as a lead gen marketer). Facebook integration, like Adwords, should include sending offline conversions if they qualify as determined by Phrase Spotting.
What problems is the product solving and how is that benefiting you?
Adwords relies on a call duration to determine if it became a lead. Invoca removes the call duration assumption and allows us to only report actual call conversions into Adwords thanks to the Phrase Spotting feature.
Invoca Review - Optimizing Lead Generation
What do you like best about the product?
The AdWords conversion integration is a huge parts of helping me optimize paid search. AI signals are giving us insights in creating new conversion actions & creating a better user experience. Call listening has given us insight into customer's needs. Dashboard reporting has freed up our reporting workload and better communicate with our internal business partners.
What do you dislike about the product?
no Bing Ads conversion integration currently
What problems is the product solving and how is that benefiting you?
A lot of attribution issues are being solved. The Adwords integration is allowing us to track true call conversions to better optimize our paid search efforts. Call listening is helping us to better understand how our customers want to interact with us. The AI signals are helping us to focus our optimization efforts and create a better user experience with us.
Recommendations to others considering the product:
If you sell products over the phone a call tracking partner is very important. Invoca has been able to help us optimize our paid digital marketing efforts immensely.
Invoca for Pay-Per-Call Partnerships
What do you like best about the product?
I like how Invoca functions as a central source of truth with respect to call tracking, analytics and commission earnings when structuring deals with pay-per-call partners. The ease of creating sophisticated payout criteria is a huge plus.
What do you dislike about the product?
I'd love to have more documentation and clarity around how to utilize "signals" in Invoca. I think the functionality is awesome, but the education component seems to be lacking.
What problems is the product solving and how is that benefiting you?
We're able to provide affiliate partners with a reliable call tracking solution, which builds trust in Vivint's affiliate program.
Recommendations to others considering the product:
Invoca has a feature-rich platform that has a variety of use cases. Whether you're looking to track calls driven by your in-house marketing campaigns or looking to partner with a third party publisher, their platform can accommodate your needs.
Marketing Manager
What do you like best about the product?
The seamless integration across all of our internal reporting systems has allowed for automated reporting and optimizations of our campaigns.
What do you dislike about the product?
All in all, nothing stands out as a negative.
What problems is the product solving and how is that benefiting you?
We've seen an increase in call and order volume.
Overpriced by at least 75% of competitors and with fewer features.
What do you like best about the product?
There are not any pros when I think of this product compared to it's competitors. I researched a few other call tracking solutions and all were better and cheaper.
What do you dislike about the product?
The service is overpriced and it takes 2.5 months to even get out of a "month to month" contract. Their competitors are 75-90% cheaper and offer more reporting, data, functionality. There are better models with better customer support out there.
What problems is the product solving and how is that benefiting you?
I was able to track calls that came from paid search, but there are many other alternatives to this solution.
Great integration
What do you like best about the product?
I like how user friendly invoca in in comparison to our old software. It's very easy to navigate and set up campaigns.
What do you dislike about the product?
I wish there was a way when creating ring pools that you can switch between local and Toll Free.
What problems is the product solving and how is that benefiting you?
The business problems that we are solving with invoca are how to track calls with call extensions from adwords and to better understand where are calls are coming from.
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