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Efficient and simple tool for call tracking
What do you like best about the product?
I like that setting up new campaigns is quite simple, and makes it easy to make the necessary changes and updates in a very quick and easy way.
What do you dislike about the product?
It has a somewhat high price compared to other similar tools. Learning about this tool can be challenging, as many elements are hidden in various views.
What problems is the product solving and how is that benefiting you?
This tool tracks phone calls down to the keyword level at the source and medium. It also allows you to see which campaigns are generating phone calls, which helps address how calls are managed throughout the day.
Bridging the Gaps
What do you like best about the product?
The flexability of what's reportable! We have a very unique business model and oftentimes we have to make hefty modifications to tools to accomdate our business needs. Invoca has been designed knowing not all business models are the same and made capturing what matters to us we needed beyond easy. Admittedly, I was a bit overhwhelmed in the beginning at the idea of having to learn a new tool but that almost immediately went away as I began to see how useful this was. Now I ask myself, "how I did I do my job without it?"
What do you dislike about the product?
This isn't really a downside or a dislike but because the tool is so different, learning the UI just takes time. My background is in ads and basically every ad platform (google, bing, facebook, etc) looks similair to the next so you can quickly get going on a new platform. Like I stated in that first box, I was just overwhelmed by the idea of adding another platform but our customer success team has been amazing and I was able to get useful on the platform very quickly.
At this stage, I can't think of anything else. I'm constantly learning new things with my customer success team and have yet to be told "Invoca can't do that"
At this stage, I can't think of anything else. I'm constantly learning new things with my customer success team and have yet to be told "Invoca can't do that"
What problems is the product solving and how is that benefiting you?
Invoca's main benefits to our company right now is that it serves as a customer breadcrumb trail for us. We have a much better view of where our customers are coming from and where they went on the site prior to calling. It bridges a lot of information gaps that we've had for a long time and really allows us to start seeing what we're doing that works (and what we're doing that maybe doesn't.) Admittedly, I know there's so much more we could be utilizing too so our future with Invoca is bright.
Our experience has been solid.
What do you like best about the product?
I like that we are able to track certain segments and signals and then to be able to use said signals in a way to help us retarget and pursue new clientele and customers.
What do you dislike about the product?
We actually rely heavily on certain aspects of Invoca and from my time working with them has mostly been useful and not many problems, there are times however that switches or connections seem to have been flipped without our knowledge and that has proven hurtful as we haven't tracked our conversions properly.
What problems is the product solving and how is that benefiting you?
Being able to track inbound calls is always a great way to show how we can best serve our customers. The marketing conversion intelligence has proven to be key in tracking and managing those relationships.
Great product, even better customer service.
What do you like best about the product?
I love that so much information is available. Between the resources, trainings and discussions, there are tons of opportunites to learn and master the platform.
What do you dislike about the product?
Navigating the platform takes some getting used to, but once you get the hang of it it's smooth sailing.
What problems is the product solving and how is that benefiting you?
Invoca gives us the tools we need to track data important to our direct mailings.
Empowering Marketing Insights: Invoca's Call Tracking & Analytics
What do you like best about the product?
Invoca offers robust call tracking capabilities, allowing us to monitor and analyze phone call interactions in marketing campaigns. It also seamlessly integrates with various marketing platforms, such as Google Ads making it easier for our businesses to incorporate call data into existing workflows and marketing systems.
What do you dislike about the product?
The best aspects of Invoca can vary depending on the specific needs and goals of each business. What one user values most might differ from another, but overall, Invoca is a great tool and so far I like everything about it.
What problems is the product solving and how is that benefiting you?
Invoca's call tracking and analytics capabilities address the challenge of accurately attributing conversions in my Google Ads campaigns, leading to data-driven decision-making, improved ROI, and an enhanced customer experience. This tool has become an invaluable asset in my marketing toolkit, helping me extract maximum value from my advertising efforts.
A useful tool.
What do you like best about the product?
Playing both good calls and calls where improvment can be made with Key Players.
What do you dislike about the product?
It can be a bit clumsy selecting reports.
What problems is the product solving and how is that benefiting you?
The possible problem of not guiding inquiry calls to the goal of setting Care Consultaitons.
Excellent data insights to drive stronger performance
What do you like best about the product?
Invoca delivers actionable, objective insight that assists us with understanding the customer journey, and experience. Invoca provides us with the tools and data to make smarter decisions regarding functional processes, and digital strategies including paid search. The Invoca data helps drive decisions to meet measurable results. Our account representatives really listen and help us implement the signals that meet our strategy.
What do you dislike about the product?
Implementation of the tools can be confusing. Thankfully our account representatives help us leverage the many tools and any difficulties with the setup process.
What problems is the product solving and how is that benefiting you?
Improving franchise performance, KPM's and lead revenue attribution.
Easy to use and implement tracking software
What do you like best about the product?
Switched to invoca one year ago, and has been great. Easy to use and set up , track + report on large scale call volumes.
Definitely would reccomend to enterprise businesses.
Definitely would reccomend to enterprise businesses.
What do you dislike about the product?
Support forums could be improved. Hard to find an answer if trying to do self support.
What problems is the product solving and how is that benefiting you?
Setting up and routing numbers with our old provider was tedious and took forever. It involved manual data entry and back and forth with the privider.
With invoca, I can set up a TFN for tracking in seconds. It's boosted my efficiency and those around me.
With invoca, I can set up a TFN for tracking in seconds. It's boosted my efficiency and those around me.
Great phone number management platform
What do you like best about the product?
I like that we have total control of our data, can change our routing at any time, etc
What do you dislike about the product?
There is not much I dislike, I would like to learn more about how we can better use Invoca
What problems is the product solving and how is that benefiting you?
Invoca lets us listen to calls and reattribute sourcing based on what phone number a customer has called
Using Invoca to analyze end-to-end customer interaction through contact center
What do you like best about the product?
Get end to end insights on a customer interaction all the way from a Google search, through the contact center, and back into the Invoca platform to get real analytics on customer interactions.
What do you dislike about the product?
At the time we implemented, there wasn't a standard adapter and it was a custom solution that had to be implemented and reverse engineered.
What problems is the product solving and how is that benefiting you?
Tracking marketing campaigns and performing analytics for calls and sales for customers. It is an essential tool for tracking web traffic and callers calling into our contact center.
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