Invoca
InvocaReviews from AWS customer
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Not an outside vendor, but part of our marketing team
What do you like best about the product?
Offline/Online attribution - optimize towards business results
What do you dislike about the product?
Term campaign for our specific locations
What problems is the product solving and how is that benefiting you?
Being able to optimize towards all performance not just what is happening on our website. Instead of counting all calls as leads we can see which campaigns/keywords are driving success.
Great integration partner, great product.
What do you like best about the product?
Strong technical team and they get stuff done.
What do you dislike about the product?
Haven't discovered any but will let you know if and when I do.
What problems is the product solving and how is that benefiting you?
The ability to have our brand clients provide Invoca's call tracking numbers through our Distributed Marketing Platform so small businesses can insert the tracking numbers in real-time while generating their marketing campaigns.
Recommendations to others considering the product:
Great company and headed in the right direction.
A great experience well worth the time away
What do you like best about the product?
The networking has been great and learning from everyone.
What do you dislike about the product?
Nothing - It has all been great!. I have enjoyed everything that has been scheduled and offered to us.
What problems is the product solving and how is that benefiting you?
We are just getting started and looking forward to all that can be achieved.
Use it a lot!
What do you like best about the product?
As someone focused on data collection and implementation, I like how easy it is to get Invoca up and running on a website and begin collecting data. The integrations to other tools makes executing on that data easy.
What do you dislike about the product?
There are several features that either run all of the time or not at all. More flexibility on when integrations fire, what specific destinations, etc. would be very helpful.
What problems is the product solving and how is that benefiting you?
The big one is how phone calls are a part of the online web journey. We are learning what parts of the website lead to calls, and which of those calls are most valuable,
Saving Democracy One Call At A Time
What do you like best about the product?
The interface is easy to use. Signal opens up enormous possibilities for expanding a traditional response based marketing business in new directions. Customer service is good and our account manager is very responsive. I appreciate the fact that Invoca is always trying to innovate and expand its offerings.
What do you dislike about the product?
My team is not a huge fan of the ticket system. We have been using Invoca since the Ring Revenue days and the transition to an automated problem management system created a lot a concern.
What problems is the product solving and how is that benefiting you?
We are solving the problem of introducing a method of tracking response to the print industry. This is an industry that has never tracked its results and introducing call tracking into this world has enabled us to drive millions of dollars from national brands, who have long ago dismissed print from their budgets, back to newspapers and magazines. At Mediabids we consider the work that local news outlets do to be critical to the health of democracy. Without the local reporting that print outlets pay for, we would all be worse off. Invoca's system makes this process possible. Every week, we run about 10,000 ads in print publications and pay them for the response they generate. As traditional ad revenue has declined for the print industry, Mediabids, powered by Invoca's numbers and reporting system, has become an important revenue stream for thousands of print publications all across the US and Canada.
Recommendations to others considering the product:
The cost is higher than many other vendors but the system is fully formed, easy to use and more stable than other 800 number providers.
Invoca is a fantastic tool to help business growth
What do you like best about the product?
Invoca helps our business measure key metrics in navigating growth and executing strat plans
What do you dislike about the product?
No complaints-- Invoca is always available to answer questions.
What problems is the product solving and how is that benefiting you?
Call data-- we are currently using Invoca data to get more granular in our messaging and segmenting to our potential clients.
Great Tool for Call Tracking
What do you like best about the product?
Integration with Salesforce is easy and invoice admin tab is an easy tool to set up.
What do you dislike about the product?
The API Names of different fields. The customer service team should be available on phone than a ticket. Some confusion with using another CTI.
What problems is the product solving and how is that benefiting you?
Call Routing and important caller information capture in Salesforce.
First year with Invoca under our belts.
What do you like best about the product?
We have had great support from the Invoca team. From onboarding (Wendy), to our day-to-day contact (Farani), to campaign consolidation (Clayton), and getting us to Summit (Crystal), everyone has been great. We also love the Invoca interface, and the Signal AI. Call listening is so easy now, and it has been a very positive experience.
What do you dislike about the product?
I honestly can't think of any downsides. We came from a not-so-great call vendor, so Invoca has been a welcome change.
What problems is the product solving and how is that benefiting you?
We are solving our patient referral blackhole. That is huge! We are also validating marketing efforts based off of signal data, which helps us prove our ROI and marketing efforts.
Recommendations to others considering the product:
Jump right in and start using the platform as soon as you can. You don't know what you don't know.
Solid organization with talented employees who build a great product.
What do you like best about the product?
You get all the support and guidance you would expect out of a world class organization that has a world class product. Our invoca account team is scary good. In addition, invoca often goes out of their way to connect you to other organizations similar to yours in a collaborative fashion and not a simple meet-&-greet. The thing I like best is that they truly listen to user feedback. It is fun to see ideas that came directly from users make it into production.
What do you dislike about the product?
I really have no dislikes. They deliver on their promises and listen to the customer base. Several of our suggestions have either been integrated already or are slated for upcoming rollouts. No negatives really come to mind.
What problems is the product solving and how is that benefiting you?
Attribution. Attribution. Attribution. Before we weren't able to accurately tie back a marketing call to the campaign that it came through without a lot of hoop jumping. With invoca, we've been able to streamline processes and provide internal stakeholders with reporting suites that are actionable.
Recommendations to others considering the product:
Don't let perfection be the enemy of progress. Turn it on right away and let it and the team get to work. From there, constantly iterate because you won't get the most value if you set it and forget it.
In process of unlocking the potential
What do you like best about the product?
Flexibility of the platform. Tag, marketing data, signals, etc. Future potential to cash in on usable AI and ML. Use cases being established for Signal Discovery seem promising.
What do you dislike about the product?
Bundled call treatment with marketing campaigns. Ideally, I would establish call treatments and assign marketing campaigns and promo #s to them. This would allow me to easy see calls based on call treatment AND marketing campaign. Moving campaigns and profile around can be challenging at times. Some items, such as moving promo numbers seems undeveloped. While the functionality works, it does not allow you to inherit marketing custom data from profiles or campaigns on the promo number move.
What problems is the product solving and how is that benefiting you?
Real time bidding using long tail signals. (i.e. signals that occur offline much later than the initial call) Potential is quite significant.
Getting the call the the right agent. Signal discovery and AI signals can help facilitate that.
Getting the call the the right agent. Signal discovery and AI signals can help facilitate that.
Recommendations to others considering the product:
Evaluate approach to delivering phone numbers and understand the inherit risks / accuracies in each approach.
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