Invoca
InvocaReviews from AWS customer
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Call Tracking FTW
What do you like best about the product?
Invoca gives us the ability to assign call-by-call attribution to our marketing clicks and spend. What's more, we use the signal functionality to post call metrics into our A/B testing platform, allowing us to fully understand the impact of our test results.
What do you dislike about the product?
I look forward to the day they update the reporting interface, but the core functionality and overall usability is sufficient.
What problems is the product solving and how is that benefiting you?
We integrate with our A/B testing platform and that allows us to have a real-time call data feed into our A/B tests. This used to be something that required accessing our data warehouse and custom analysis to accomplish. Enabling that data to be front and center is a huge boon.
Great Call Tracking partner
What do you like best about the product?
To have line of site to over 50% of our conversions.
What do you dislike about the product?
The user interface would be streamlined, so it's easier to navigate and use.
What problems is the product solving and how is that benefiting you?
Being able to make smart marketing investment decisions, by understanding call volume and outcomes.
Kind of a long time fan here....
What do you like best about the product?
Invoca kind of has the trifecta of a good tech company nailed: Good tech, good people, good vision. The people really want to take care of you and they take care of you with their tech, and they have had the good vision to develop good tech over the years.
What do you dislike about the product?
Oooo, kind of like the "whats your greatest weakness" interview question. Unless they have come out with something new, there has got to be a way for them to allow companies to test their way into the platform if they haven't used call tracking software before.
What problems is the product solving and how is that benefiting you?
How to drive more calls for contact lens orders and how to suppress audiences with Invoca data.
Recommendations to others considering the product:
It would benefit you to make sure you understand how Invoca will integrate with the different platforms that exist within your company. If you can understand that part, you can understand the benefits it can bring to the business.
Forward thinking dynamic call tracking platform - Invoca is the future
What do you like best about the product?
Invoca's platform is easy to use and has a very friendly UI design. With a variety of integrations and reporting options, the platform is easily customization to meet any business need, particularly any business driven by performance marketing. The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer. The team itself is very driven by providing value to their clients, and everyone has been a pleasure to work with.
What do you dislike about the product?
The biggest drawback is the lack of global capabilities, as Invoca is only in select countries outside of the United States. I believe the Reporting sections could be improved through added call flow visualizations as well. There are also currently limitations of the platform for cross-domain tracking.
What problems is the product solving and how is that benefiting you?
Campaign attribution bridging the online to offline gap, granular campaign optimization and reporting, and soon-to-be: building custom re-marketing and look-a-like audiences off of specified call outcomes/signals; Utilizing Invoca's enhanced IVR routing to drive more qualified leads to the call center.
Recommendations to others considering the product:
Develop a list of goals/problems to solve and develop a roadmap of how you can use Invoca to solve these problems or meet certain goals. Take small steps to get there and ensure you are utilizing your existing technology and integrations through Invoca before implementing any new, advanced technology; Be aware of the lack of global capabilities of the platform if looking to expand outside of the United States.
Makes the Connection Between Your Customers' Online and Telephone Interactions
What do you like best about the product?
Pretty straightforward to implement
Lots of out of the box integrations
Flexible enough to support varied requirements
Responsive and helpful technical assistance
Lots of out of the box integrations
Flexible enough to support varied requirements
Responsive and helpful technical assistance
What do you dislike about the product?
Some of the integrations have limitations you would not expect
Many tasks require Invoca personnel set things up (in other words, could be more self-service)
Many tasks require Invoca personnel set things up (in other words, could be more self-service)
What problems is the product solving and how is that benefiting you?
Helping my clients tie their call center activity back to online acquisition campaigns and website customer journey analysis
Amazing call tracking platform
What do you like best about the product?
I LOVE having real time data! Implementation was a breeze. The Invoca staff is incredibly supportive and always willing to find solutions to our unique business needs.
What do you dislike about the product?
There is nothing I dislike about Invoca.
What problems is the product solving and how is that benefiting you?
Campaign reporting, optimization, and ROI
Advanced Call Tracking and Analytics
What do you like best about the product?
I like that I have very easy access to all of our data, I also appreciate that Invoca integrates with all of our other platforms to help close the attribution loop.
What do you dislike about the product?
The implementation process has been very long, as we have needed to customize a lot of the back end settings to make it work for our organization.
What problems is the product solving and how is that benefiting you?
Greater transparency into where calls come from and what happens on the calls.
Recommendations to others considering the product:
I think it's the best call tracking software currently on the market, it's a big under taking to implement but is worth it in the end.
Invoca Review
What do you like best about the product?
I love the ability to listen to calls and having our AI.
What do you dislike about the product?
I wish we could tell if our agent answered.
What problems is the product solving and how is that benefiting you?
Compliance, we have a signal set to make sure the agent is asking the caller for compliance. This is great to make sure we will be fully compliant in 2020.
Scalable phone and data solutions
What do you like best about the product?
The best part about Invoca is their ability to provide data and answers that most other platforms could never provide.
What do you dislike about the product?
Internal UI is powerful, but can be clunky at times.
What problems is the product solving and how is that benefiting you?
Invoca provides the data needed to properly filter customers through their journey - helping the customer have a better experience while providing us with solutions to maximize their potential.
"Invoca Rocks!"
What do you like best about the product?
What I like most about Invoca, is the people who work for Invoca!! Awesome, dedicated, passionate and incredibly smart!
What do you dislike about the product?
Invoca is growing quickly, so sometimes it is a little slow to get the help you need, as fast as you would like it. But having said that, the UI is very user friendly, so issues are rare.
What problems is the product solving and how is that benefiting you?
Working with many sources and brands, we greatly appreciate the ability to quickly and efficiently set up test campaigns. Once set up, we are able to track which campaigns are the best performers and which are under performing, allowing us to determine which sources warrant a greater percentage of our marketing spend.
Recommendations to others considering the product:
The people at Invoca are amazing, they are so passionate about their tech! We did a lot of research into the available options before selecting Invoca and after 3 years, we are still VERY happy with that decision!
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