Invoca
InvocaReviews from AWS customer
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Flexible platform with an exceptional support team!
What do you like best about the product?
Friendly to use and flexible when it comes to integrating with differente marketing platforms. The customer support teams are solid, they help you get the most out of the platform and guide you through the entire process (implementation and follow up)
What do you dislike about the product?
It’d be way easier to manage signal updates if there was an export/import option—especially when the list gets long
What problems is the product solving and how is that benefiting you?
Their tracking and attribution features make it easy to optimize our marketing campaigns based on actual calls conversions. It’s a must-have for understanding which campaigns are performing best and where to focus our efforts
Good call tracking for healthcare
What do you like best about the product?
Account support depends on your main contact, and our primary contact is fantastic. Technical support can be great too. Our most recent experiences have gone very well.
What do you dislike about the product?
Updating account contract can be a cumbersome, time-consuming process.
What problems is the product solving and how is that benefiting you?
We're able to track calls from a campaign, report on key call metrics, and gather caller info to help us better understand our consumers.
Invoca AI Signals is a Game Changer
What do you like best about the product?
Invoca’s AI signals have significantly improved the efficiency of our paid search and paid social campaigns by helping us focus on what truly matters—qualified leads. One standout feature is the ability to train the AI signals yourself, giving you control over how calls are categorized. Additionally, the option to periodically review and adjust the AI tagging ensures accuracy and relevance over time.
Unlike other tools I've used, which often operate as a “black box,” Invoca offers transparency and flexibility.
Unlike other tools I've used, which often operate as a “black box,” Invoca offers transparency and flexibility.
What do you dislike about the product?
The only drawback for me is its pricing—it may be cost-prohibitive for smaller businesses.
What problems is the product solving and how is that benefiting you?
Invoca has played a key role in helping us optimize our paid search and paid social campaigns by focusing on what drives real business value—qualified leads.
Great customer service
What do you like best about the product?
I like Invoca because I get great customer service from the account managers. I like their traffic reports provide lots of data & their Signal service & tracking
What do you dislike about the product?
I feel price is significantly higher than others, but it does come with more data and service. It will be difficult though for small business owners to justify the cost.
What problems is the product solving and how is that benefiting you?
Call tracking and conversation intelligence. This is helping us know how long are our calls and what was the outcome of the call. Did the agent answer the phone call or whether it went to voicemail or was it a service call vs. purchase call, etc.
Call tracking with technical flexibility
What do you like best about the product?
The ability track, transcribe, categorize, and analyze calls is useful for any organization that has a high volume of phone conversation interactions with their customers. Customization for tracking non-standard website interaction metrics and allowing that information to be associated with calls is useful.
What do you dislike about the product?
Word transcription accuracy can be spotty at times with individuals with accents. Cost is a challenge.
What problems is the product solving and how is that benefiting you?
attributing volume of customer service calls vs lead generation calls. determining intent of callers as well as sentiment.
Moving into the 21st century
What do you like best about the product?
Invoca has changed the way we coach and score calls. You can quickly and easily see which agents need coaching and can find trends quickly and easily.
What do you dislike about the product?
Getting the signals setup where you have all of the phrases needed takes lots of time and tweaking.
What problems is the product solving and how is that benefiting you?
We were unable to pull and find inbound calls quickly and easily before Invoca. We are not much more efficient in coaching and scoring calls.
Great call tracking platform with a lot of potential
What do you like best about the product?
Great platform providing informative call center insights. The account management (Sara Cummings) and onboarding teams (Ryan Marvel) are very friendly and extremely helpful when presented with questions and given program requests. They are always responsive and engaged.
What do you dislike about the product?
Recent experiences when Invoca related to platform enhancements have not been the most smooth.
The last two years, Invoca has presented new functionality that other clients have used and when attempting to partner on the technology build, Invoca's tech team has pivoted in building the functionality to the finish line. The overall default message after continued collaboration is that its a "beta" product and will check in the following year.
First, in 2024 when working towards adding web lead call tracking which Invoca highlighted another telecom/satellite company uses.
Then in 2025 for audio call file ingestion via sFTP.
Our team understands that internal priorities may change, however its been a little frustrating that the communication has not been completely transparent; especially since a new order form was signed which included optimizing these increased services.
The last two years, Invoca has presented new functionality that other clients have used and when attempting to partner on the technology build, Invoca's tech team has pivoted in building the functionality to the finish line. The overall default message after continued collaboration is that its a "beta" product and will check in the following year.
First, in 2024 when working towards adding web lead call tracking which Invoca highlighted another telecom/satellite company uses.
Then in 2025 for audio call file ingestion via sFTP.
Our team understands that internal priorities may change, however its been a little frustrating that the communication has not been completely transparent; especially since a new order form was signed which included optimizing these increased services.
What problems is the product solving and how is that benefiting you?
Dynamic online inbound customer call tracking
Call data for franchise organization
What do you like best about the product?
Great support, good data available, large product suite, sophisticated capabilities
What do you dislike about the product?
Often feel like we are being upsold to get access to additional features
What problems is the product solving and how is that benefiting you?
Call tracking and data generating
Invoca Review Q3Y25
What do you like best about the product?
Customer service and hands on support from Invoca. We meet with Mallory once a week and she's readily available and very proactive about providing video tutorials and walk throughs.
What do you dislike about the product?
Visibility into billing process - was a little complex to not have monthly invoicing like other vendors.
What problems is the product solving and how is that benefiting you?
Invoca provides transparency into what customer calls look like. By using these cues, we're able to integrate the actions into our SA360 goals.
shining [dynamic, TFN-changing] light into dark corners
What do you like best about the product?
Signal AI is a nice touch that can add helpful context to otherwise boring numbers.
What do you dislike about the product?
Should be easier and/or more intuitive to find metadata about specific Invoca TFNs, regardless of whether they're dynamic or static.
What problems is the product solving and how is that benefiting you?
Invoca gets us closer to end-to-end attribution by allowing us to better understand the digital contributions of specific campaigns.
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