Invoca
InvocaReviews from AWS customer
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A must for marketing analytics
What do you like best about the product?
Invoca's AI-based signals allow you to customize how you capture results and report on your marketing performance. While traditional marketing results are slowly declining, we have implemented call tracking across our digital programs which allows us to track users better than every before. We still have a lot to learn, but are confident that Invoca will help us get there.
What do you dislike about the product?
Invoca's reporting capabilities have been a little lacking for us because of the way they delete data in their system after a number is ended. We need a way to re-bill our customers per phone number and have to manually manipulate a number of various reports to get to that final data.
We also will eventually have a need for other languages, but I believe this is not currently available.
We also will eventually have a need for other languages, but I believe this is not currently available.
What problems is the product solving and how is that benefiting you?
We need to track the success of various mediums - and Invoca helps us to do that at scale for hundreds of customers across the United States.
Invoca Review
What do you like best about the product?
I like the ability to see our call data with more clarity and optimize our campaigns using the audience lists we're able to generate.
What do you dislike about the product?
It lacks GDS integration for reporting, but I know there is a solution in the pipeline.
What problems is the product solving and how is that benefiting you?
Gives us more clarity into our call quality and allows us to target users who have previously shown interest in our product (remarketing).
Recommendations to others considering the product:
Ask questions! The Invoca team are awesome and always willing to help.
Making Marketing Results Trackable
What do you like best about the product?
I like that Invoca is an easy way to track marketing efforts. Additionally, they provide many different resources to help explain this tool, see case studies to apply to whoever your market may be, and they are always available to help along the way as questions arise. Invoca can be used in all marketing styles - traditional, digital, they can cover it all.
What do you dislike about the product?
One issue we have run into is not having enough local numbers available when trying to provision for specific area codes.
What problems is the product solving and how is that benefiting you?
We have been able to track our marketing to a piece-by-piece and tactic-by-tactic level. This helps us to track long term and understand what is and is not working in our marketing.
Recommendations to others considering the product:
Our organization uses the tool a little differently as we actually integrated it into another major system we use, helping automate it for our team. This has been extremely effective and beneficial for our team.
Invoca is Great!
What do you like best about the product?
It's a one stop shop for tracking where my calls are coming from, call listening, customer insights, etc.
What do you dislike about the product?
Reports don't save in same area all the time.
What problems is the product solving and how is that benefiting you?
It's much easier for me now to relay real time results from my marketing campaigns vs. having to wait months like before Invoca.
Invoca call tracking with AI intelligence
What do you like best about the product?
The new Signal AI Studio is a game changer. It empowers our team to build, test, and deploy custom signals with incredible speed and precision. The intuitive interface and flexibility allow us to tailor insights to our exact needs, unlocking deeper visibility into consumer behavior and campaign performance. This is a strategic advantage that elevates our marketing intelligence and decision-making. The extremely accurate signals we are now able to create are generating an incredible ROI improvement on our paid media initiatives.
What do you dislike about the product?
At this time, I genuinely cannot find a dislike. It’s hard to complain when any question or concern is met with eagerness and collaboration. Invoca works with us as an excellent partner, always ready to listen and improve. I’ll take that over perfection any day. It is also very rare that we have had any issues at all in our 6 years as clients.
What problems is the product solving and how is that benefiting you?
Invoca is solving one of the most persistent challenges in marketing, the disconnect between digital campaigns and phone-based conversions. By linking inbound calls to the digital experience, Invoca gives us full visibility into which campaigns, keywords, and ads are driving valuable phone calls. This closes a major gap in our attribution model and allows us to optimize our marketing spend with precision.
The Signal AI Studio has been especially transformative. It enables us to create custom signals that identify high-quality leads, uncover IVR issues, and even detect when calls are being misrouted or transferred excessively. These insights have helped us improve the customer experience and ensure that our sales agents are focused on high-intent callers. It is also being used to optimize our paid media strategies with impressive results.
Invoca also acts as a bridge between departments. It integrates seamlessly with platforms like Google Ads, Salesforce, and Adobe Experience Cloud, allowing marketing, sales, and analytics teams to work from the same data. This has led to smarter decisions, better campaign performance, and increased revenue.
In short, Invoca is helping us:
Stop wasting ad spend by identifying which campaigns actually drive valuable calls and optimizing against Invoca specific signals.
Increase conversion rates by analyzing top-performing sales calls and coaching the team accordingly.
Improve customer experience by surfacing pain points and telephone issues.
Activate data across platforms to personalize content and expand audience reach.
The Signal AI Studio has been especially transformative. It enables us to create custom signals that identify high-quality leads, uncover IVR issues, and even detect when calls are being misrouted or transferred excessively. These insights have helped us improve the customer experience and ensure that our sales agents are focused on high-intent callers. It is also being used to optimize our paid media strategies with impressive results.
Invoca also acts as a bridge between departments. It integrates seamlessly with platforms like Google Ads, Salesforce, and Adobe Experience Cloud, allowing marketing, sales, and analytics teams to work from the same data. This has led to smarter decisions, better campaign performance, and increased revenue.
In short, Invoca is helping us:
Stop wasting ad spend by identifying which campaigns actually drive valuable calls and optimizing against Invoca specific signals.
Increase conversion rates by analyzing top-performing sales calls and coaching the team accordingly.
Improve customer experience by surfacing pain points and telephone issues.
Activate data across platforms to personalize content and expand audience reach.
Invoca is a great tool that helps marketers measure the success of their campaign phone calls.
What do you like best about the product?
The ability to create different signals is a great way to measure different success levels.
What do you dislike about the product?
Setup can be confusing and time consuming
What problems is the product solving and how is that benefiting you?
Invoca has helped us determine what people are calling for and whether their call was influenced by our campaigns.
excellent way to attribute sales from calls to our tactics
What do you like best about the product?
Being able to identify what calls are about and drive our digital tactics to bring more or less of that type of call
What do you dislike about the product?
I wish that you didn’t need to download an excel document to add the website routing info. Which I could just enter it in the system
What problems is the product solving and how is that benefiting you?
Being able to attribute calls and sales to our campaigns. Reducing the amount of customer service calls
User friendly and easy for a busy executive to maintain and draw data.
What do you like best about the product?
Reports and data export that are easy to access and use. I like the dashboard, too. Campaigns are simple to configure.
What do you dislike about the product?
Without using Signals technology, it is difficult diagnosing low duration phone calls.
What problems is the product solving and how is that benefiting you?
We track call volume from Marketing campaigns to gauge the effectiveness of our free and paid efforts.
Invoca is a very helpful software tool that allows for a multitude of analytics to take place.
What do you like best about the product?
I like that everything for our call centers can be stored in one software database. The ability to track all calls, paid and unpaid, as well as create specific reports for each campaign or customer if desires, is extremely helpful. I feel like you can personalize a lot of the tools that Invoca provides in order to make the software exactly what you need it to be, in terms of call-tracking.
What do you dislike about the product?
It's a little thing, but I think that it would be really helpful to be able to separate out performance based on day, rather than having to see the breakdown in the charts and not in text. For example, if I put a date range of 10/5-10/12 in the Reports - Campaigns section, it shows the number of calls across those 8 days. However, I wish I could see a daily breakdown of the number of leads per day, without having to look up each day's stats individually, in order to see what days perform better than others.
What problems is the product solving and how is that benefiting you?
By having two separate call centers, we have data coming in from both call center GMs daily. However, Invoca has made it so that we can track each call center and their campaigns side by side, and it just makes data analysis so much easier all around.
Fintech Marketing Manager
What do you like best about the product?
Ability to attribute calls to media budget. it is good to see how and where the calls are coming from and if and where the calls originate.Also the connection to marketing related platforms for optimizations are great
What do you dislike about the product?
Lack of use with static phone numbers. we have some vanity numbers that would be good to track. I know there are limitations ask to what phone numbers or what type of phone numbers you can tract in order to give you certain marketing insights. Some if the white page personal pi data isn't always available for use. The reason why this can be problematic is if we are utilzing white page data as a signal and the signal doesn't fire enough
What problems is the product solving and how is that benefiting you?
attributing conversions to marketing budgets. We all know that calls drive conversions but prior to invoca, it was really hard to tell where the calls were coming from. Now we can look at individual calls and advise what marketing tactic drove the call, what landing page the called from, and what was the outcome of that call. We are also trying to tie bac kattributed calls to booked conversions. The biggest issue here is the time needed per Business Line for the user to convert. Since it happens at different times for the products, the tracking does vary.
Recommendations to others considering the product:
Ensure the compatibility and possible saleforces usages. Most roadblocks come into play if and when we want to intergrate with salesforce. the overall integration is fine, but we have to ensure the systems can interact in a useful way. For example, we have a vendor that changes the dispositions of our salesforce calls... That vendor changes how Invoca data is used so we have to be mindful to ensure the data is valid. Also consider that you have great sample sizes of audiences. When pushing to other marketing platforms, you want to ensure that if you create any signals, that the signals are big enough so you can execute them from a marketing standpoint.
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