Invoca
InvocaReviews from AWS customer
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Recommended Conference
What do you like best about the product?
Detailed sessions on the best ways to use the platform; other users sharing their experience
What do you dislike about the product?
some of the sessions are too basic for my level
What problems is the product solving and how is that benefiting you?
tracking call campaigns. improved optimization
Next Generation Tools for a Changing Landscape
What do you like best about the product?
Invoca is a powerful platform that really takes the impetus off of our team when it comes to providing useful call insights to our customer base. Invoca's AI tools continue to improve over time and save us hundreds of hours of work. The Invoca team is very responsive and are always willing to listen to feedback and make changes to the platform when they make sense. We've seen numerous features introduced over the several years we have used Invoca that have continued to make our experience better. Their Customer Success Managers always treat us like we're their number one customer and I don't doubt that they do that for all of their customers.
What do you dislike about the product?
Over time we have fewer and fewer concerns with Invoca. Like any AI tool the results are not perfect, but they do seem to continually getting better. We've had a few issues over the years with integrations, but that also seems to be largely resolved.
What problems is the product solving and how is that benefiting you?
The primary problem that we have solved with Invoca is being able to track all of our marketing efforts down to the appointment level. It provides us with a unique competitive edge over our competitors. We no longer have to manually listen to calls and provide our customers with the insights from those calls, instead we can integrate every platform we use (Google Ads, Microsoft Ads, etc.) and utilize that data in our automated reporting. Beyond that, Invoca allows us to discover new areas that may allows us to further assist and train our customer base.
User-friendly, continuously improving
What do you like best about the product?
Ease of use. It is easy to pull reports, see call data, and get an idea of marketing performance.
What do you dislike about the product?
Difficulty for our customers to understand how to use the platform. For them, it is too confusing. Also, there are too many tags used when identifying calls. Many are similar.
What problems is the product solving and how is that benefiting you?
What mediums provide ROI and which do not. Roadblocks to getting a customer to book an appointment.
Finally Closing the Loop
What do you like best about the product?
Being able to use AI/Voice Recognition to link actual appointments to a conversion across channels has unlocked a new level of data that's helped us maximize our marketing budgets and better fulfill our commitment to sales.
What do you dislike about the product?
From a developers standpoint, the API documentation could utilize better examples. Several basic examples are missing and the examples provided often lead you down the wrong path. Once you've filled in the blanks for yourself, everything is fairly straight forward but having a better getting started guide would save many developers a ton of time.
What problems is the product solving and how is that benefiting you?
The main benefit of using Invoca for us is the ability to link conversions to paid traffic sources. This not only helps us optimize our budgets using automated bidding strategies but it also closes the loop in reporting and adds clarity to leads from traffic sources - something that's often unobtainable for everyone outside of ecommerce.
Recommendations to others considering the product:
A benefit of Invoca is HIPPA compliance - if you're in an industry that needs the data but also needs to protect privacy, Invoca is the best choice.
Invoca Solves So Many Measurement Issues!
What do you like best about the product?
Invoca makes it super easy to track phone calls driven by digital marketing efforts. You can create specific phone numbers to track static mediums and even can create dynamic numbers that change based on UTM parameters.
What do you dislike about the product?
I wish Invoca's reporting was a little more in-depth. You can get all basic metrics fairly easily, but I find myself exporting the raw data into excel and further manipulating it there. Also, I wish it had cleaner integrations with Google Analytics.
What problems is the product solving and how is that benefiting you?
We are solving our marketing attribution issues when it comes to inbound calls. By tagging calls with unique numbers, we are able to tell where our calls are coming from thus increasing our overall ROI.
Recommendations to others considering the product:
Enterprise clients with a large call volume would benefit from Invoca's services!
Great Technology, Amazing Team
What do you like best about the product?
I like that Invoca has always been improving their technology to keep up with what the customers need, and they even take a step further to proactively help us explore how they could help us to achieve our business goals. Not to say that their platform is super easy to use, with great potential in customization. Their customer support is amazing, I really enjoy working with them to brainstorm ways to fully utilize their platform to optimize our performance. They are always very responsive and patient to our questions and problems, and always found a way to provide a solution very quickly. Not only do they support you, they also inspire you, which is above and beyond as a vendor.
What do you dislike about the product?
If the UI, especially the reporting dashboard, can be customized more according to different business specifications, that would be ideal. Other than that, I basically have no complaint about anything. I really recommend this platform to any company who are looking for such products.
What problems is the product solving and how is that benefiting you?
Invoca helped us build up and constantly improve our marketing phone number management, reporting, analysis, and optimization. We were able to utilize the benefits of their advanced platform, intelligent routing, customized setting, and powerful reporting data capture. Their AI technology help us to further improve our marketing campaign ROI and reduce CPA through feeding signal data back to marketing platforms.
Recommendations to others considering the product:
I really recommend using Invoca if your business is looking for number management and call tracking platforms. They have great technology, user friendly UI, excellent support team, also they have webinars that helps customers to learn more about their new features and industry trends. It is an amazing vendor to work with!
easy to use and accurate
What do you like best about the product?
support and reporting for campaign optimizations
What do you dislike about the product?
some capabilities are more technicals than others
What problems is the product solving and how is that benefiting you?
call tracking and conversions over the phone
Recommendations to others considering the product:
be clear on your goals and how would you use the information you will get from Invoca
Great Platform to show Call Performance for Digital Paid Media
What do you like best about the product?
Attribution model look back window and dynamic phone number tracking
What do you dislike about the product?
Ability to integrate with DCM or other ad servers. Would love for phone calls to fire as floodlight conversions in DCM.
What problems is the product solving and how is that benefiting you?
How display and video can help assist in driving phone calls
Marketing Analtyics
What do you like best about the product?
Ringpool configuration and customization is straight forward and easy to implement.
What do you dislike about the product?
Flexibility with discovery ai. Would like to see more filter and segment options.
What problems is the product solving and how is that benefiting you?
Call attribution and analytics.
Recommendations to others considering the product:
Web analytics and email integrations are must haves for marketing attribution.
Marketing Manager
What do you like best about the product?
Invoca has amazing support and they are always willing to help or answer questions.
What do you dislike about the product?
We do seem to be getting a lot of spam calls that we were not getting before.
What problems is the product solving and how is that benefiting you?
We have a lot more reporting now and the dashboard is great.
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