Invoca
InvocaReviews from AWS customer
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The missing piece in your marketing attribution.
What do you like best about the product?
Invoca ties together the offline interactions of your marketing campaigns. And with the SalesForce integration, you can see those conversions attributed to your marketing efforts.
What do you dislike about the product?
The API is a shortcoming. We have a data warehouse and are unable to pull Invoca data into it along with all other data. To be able to do so would eliminate the data and reporting silo.
What problems is the product solving and how is that benefiting you?
We are tracking those conversions lost to phone calls from every marketing channel, as well as connecting call data to our web stats, highlighting pages that work or lose a customer.
One of the best data processing platforms out there!
What do you like best about the product?
Invoca is a very user friendly platform and a great tool when it comes to integrating and processing data . Everything from call recordings to big data, this application has it all! On top of that they have one of the mos satisfying customer service experiences you will find out the market, their support portal is by far one of the most personalized and well thought CS platforms you will find out there.
What do you dislike about the product?
There's not much to dislike about the platform, but one thing I would probably change is the way you move data like TFNs from one place to another, I think the platform sometimes can feel a bit limited when it comes to customized options. Other then that I believe Invoca is a solid platform and a very helpful tool when it comes to data integration.
What problems is the product solving and how is that benefiting you?
Managing campaign, publisher and advertisers data and housing it under one roof I think is one of the platform's biggest advantage, whenever our clients need quick answers and data availability Invoca has been a great ally in providing it as quick as possible.
Recommendations to others considering the product:
If you're looking for a platform that will help you create an echo system in order to help your company grow and behave like a tool to achieve that purpose I recommend Invoca 100%. Also, if you're looking for a data processing or integration tool I believe Invoca should be your go to, it certainly has helped our company achieve our goals throughout the years.
Great Product For Optimization
What do you like best about the product?
Invoca helps campaign optimization easy.
What do you dislike about the product?
We Did not hear about the product sooner.
What problems is the product solving and how is that benefiting you?
We need help with phone attributio and Invica is helping close the gap
Invoca and Analytics Integrations
What do you like best about the product?
I love the seamless integration with Invoca and Adobe Analytics, bringing together the online and offline experience. Invoca also integrates nicely with Quantum Metric for session replay so you have the full user experience end to end!
What do you dislike about the product?
Nothing. We are happy with all that we can do, there is just so much we can do some much with this tool.
What problems is the product solving and how is that benefiting you?
We are getting a deeper dive into the relationship with online and offline. Invoca also allows us to track and report in order to optimize for different user experiences.
Recommendations to others considering the product:
Integrate invoca with your analytics and session replay for a robust end to end view of the customer journey!
Good vendor
What do you like best about the product?
customer service, innovative products, responsive team
What do you dislike about the product?
limited local resources in our market. primary team is in the US
What problems is the product solving and how is that benefiting you?
measurement, attribution and ROI
Great Product - Excellent Customer Service
What do you like best about the product?
The customer service is incredible. Everyone legitimately goes above and beyond to help us with our needs and they are also open to custom enhancements. We truly have a partner in this company.
What do you dislike about the product?
Day Parting/State Parting within campaigns isn't possible at present - which can cause some pain points. It would, of course, also be incredible if we could pass data more freely into our call selling instance (though we have implemented the software in a creative way - so it is understood that this was an issue).
What problems is the product solving and how is that benefiting you?
The amount of data we have been able to get from seeing our offline conversions linked to our online visits is INVALUABLE. It is also incredibly easy to set up campaigns and toll free numbers with robust attribution. The ability to buy and sell calls and easily track revenue is another huge benefit.
Very useful platform
What do you like best about the product?
Support is always extremely helpful with any questions. Once you understand how to use the platform, it's a great tool with great insights into call performance.
What do you dislike about the product?
The platform isn't the most intuitive, and can take a long time to become familiar/comfortable with. Right now, the platform also doesn't account for Spanish speakers so that has been a limitation for us, with a large Hispanic audience/population.
What problems is the product solving and how is that benefiting you?
By using Invoca our client has been able to better understand the performance that is driven by customers placing phone calls. We are able to evaluate performance at the call and sales level, as well as understand what signal keywords have been mentioned in order to optimize accordingly.
A critical component of our business operations
What do you like best about the product?
It allows us to track call lead revenue in real time, helps build trust with our customers and allows us to attribute sales to the lead source
What do you dislike about the product?
There are a lot of complex features we don't use and cannot leverage for our business
What problems is the product solving and how is that benefiting you?
The biggest problems we are solving are accountability and attribution. We are a provider of high quality (phone call) sales leads and invoca allows us to remain accountable to our customers in real time. They can easily see all of the leads we are sending them, what centers we are connecting those leads to, how long calls are lasting and even listen to call recordings.
More than just an amazing solution
What do you like best about the product?
Invoca has an awesome solution for call tracking and analytics, but it doesn't stop there, they support you every step of the way and ensure that you are successful. Out of all the vendors I work with, Invoca is by far the best. They will always go the extra mile and their software is the best in the industry. We have been with them for 5 years now and the solution gets better every month. I would highly recommend them without reservations.
What do you dislike about the product?
Invoca is not the cheap, but we have seen positive ROI throughout the relationship. Sometimes it is hard to get on their product roadmap, but most of the time, they are willing to have the conversation about what improvements should be made to the platform.
What problems is the product solving and how is that benefiting you?
We are using Invoca primarily to track call sales and take this offline data to inform marketing campaigns through Invoca's downstream API integrations. Having this offline data combined with our online sales data helps us to understand our customer's journey and ensure we are targeting the right customers with the right message.
Innovative Call Tracking Solution
What do you like best about the product?
- The ability to connect offline phone activity with a users digital profile
- Ease and flexibility of configuring call campaigns, setting up routing treatments, advanced routing flows using pivot tables, capture of marketing meta data, setting up/deploying the tag, out of the box integrations with most Mar/Ad Tech platforms
- Real time view and reporting of the phone channel
- Real time integrations that make this data available in the Mar/Ad Tech stack for analysis and optimization efforts
- Well crafted on boarding experience and an amazing team to set a customer up for success
- Ease and flexibility of configuring call campaigns, setting up routing treatments, advanced routing flows using pivot tables, capture of marketing meta data, setting up/deploying the tag, out of the box integrations with most Mar/Ad Tech platforms
- Real time view and reporting of the phone channel
- Real time integrations that make this data available in the Mar/Ad Tech stack for analysis and optimization efforts
- Well crafted on boarding experience and an amazing team to set a customer up for success
What do you dislike about the product?
- The reporting UI, especially filters, can use some flexibility. This will allow a lot more flexible real time analysis in the UI
- Cookie size can be extremely large based on the data being captured and can cause issues with the site/products over time (However, Invoca is working on a server side attribution project that will solve this issue. They hope to release this by November 2020)
- Cookie size can be extremely large based on the data being captured and can cause issues with the site/products over time (However, Invoca is working on a server side attribution project that will solve this issue. They hope to release this by November 2020)
What problems is the product solving and how is that benefiting you?
- The ability to connect offline phone activity with a users digital profile
- The ability to get granular insights into callers from digital channels and being able to communicate those insights to our Mar/Ad Tech stack, enabling us to Optimize marketing spend/allocation
- The ability to get granular insights into callers from digital channels and being able to communicate those insights to our Mar/Ad Tech stack, enabling us to Optimize marketing spend/allocation
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