Invoca
InvocaReviews from AWS customer
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Finally Closing the Loop
What do you like best about the product?
Being able to use AI/Voice Recognition to link actual appointments to a conversion across channels has unlocked a new level of data that's helped us maximize our marketing budgets and better fulfill our commitment to sales.
What do you dislike about the product?
From a developers standpoint, the API documentation could utilize better examples. Several basic examples are missing and the examples provided often lead you down the wrong path. Once you've filled in the blanks for yourself, everything is fairly straight forward but having a better getting started guide would save many developers a ton of time.
What problems is the product solving and how is that benefiting you?
The main benefit of using Invoca for us is the ability to link conversions to paid traffic sources. This not only helps us optimize our budgets using automated bidding strategies but it also closes the loop in reporting and adds clarity to leads from traffic sources - something that's often unobtainable for everyone outside of ecommerce.
Recommendations to others considering the product:
A benefit of Invoca is HIPPA compliance - if you're in an industry that needs the data but also needs to protect privacy, Invoca is the best choice.
Invoca Solves So Many Measurement Issues!
What do you like best about the product?
Invoca makes it super easy to track phone calls driven by digital marketing efforts. You can create specific phone numbers to track static mediums and even can create dynamic numbers that change based on UTM parameters.
What do you dislike about the product?
I wish Invoca's reporting was a little more in-depth. You can get all basic metrics fairly easily, but I find myself exporting the raw data into excel and further manipulating it there. Also, I wish it had cleaner integrations with Google Analytics.
What problems is the product solving and how is that benefiting you?
We are solving our marketing attribution issues when it comes to inbound calls. By tagging calls with unique numbers, we are able to tell where our calls are coming from thus increasing our overall ROI.
Recommendations to others considering the product:
Enterprise clients with a large call volume would benefit from Invoca's services!
Great Technology, Amazing Team
What do you like best about the product?
I like that Invoca has always been improving their technology to keep up with what the customers need, and they even take a step further to proactively help us explore how they could help us to achieve our business goals. Not to say that their platform is super easy to use, with great potential in customization. Their customer support is amazing, I really enjoy working with them to brainstorm ways to fully utilize their platform to optimize our performance. They are always very responsive and patient to our questions and problems, and always found a way to provide a solution very quickly. Not only do they support you, they also inspire you, which is above and beyond as a vendor.
What do you dislike about the product?
If the UI, especially the reporting dashboard, can be customized more according to different business specifications, that would be ideal. Other than that, I basically have no complaint about anything. I really recommend this platform to any company who are looking for such products.
What problems is the product solving and how is that benefiting you?
Invoca helped us build up and constantly improve our marketing phone number management, reporting, analysis, and optimization. We were able to utilize the benefits of their advanced platform, intelligent routing, customized setting, and powerful reporting data capture. Their AI technology help us to further improve our marketing campaign ROI and reduce CPA through feeding signal data back to marketing platforms.
Recommendations to others considering the product:
I really recommend using Invoca if your business is looking for number management and call tracking platforms. They have great technology, user friendly UI, excellent support team, also they have webinars that helps customers to learn more about their new features and industry trends. It is an amazing vendor to work with!
easy to use and accurate
What do you like best about the product?
support and reporting for campaign optimizations
What do you dislike about the product?
some capabilities are more technicals than others
What problems is the product solving and how is that benefiting you?
call tracking and conversions over the phone
Recommendations to others considering the product:
be clear on your goals and how would you use the information you will get from Invoca
Great Platform to show Call Performance for Digital Paid Media
What do you like best about the product?
Attribution model look back window and dynamic phone number tracking
What do you dislike about the product?
Ability to integrate with DCM or other ad servers. Would love for phone calls to fire as floodlight conversions in DCM.
What problems is the product solving and how is that benefiting you?
How display and video can help assist in driving phone calls
Marketing Analtyics
What do you like best about the product?
Ringpool configuration and customization is straight forward and easy to implement.
What do you dislike about the product?
Flexibility with discovery ai. Would like to see more filter and segment options.
What problems is the product solving and how is that benefiting you?
Call attribution and analytics.
Recommendations to others considering the product:
Web analytics and email integrations are must haves for marketing attribution.
Marketing Manager
What do you like best about the product?
Invoca has amazing support and they are always willing to help or answer questions.
What do you dislike about the product?
We do seem to be getting a lot of spam calls that we were not getting before.
What problems is the product solving and how is that benefiting you?
We have a lot more reporting now and the dashboard is great.
Invoca Review
What do you like best about the product?
I like the ability to see our call data with more clarity and optimize our campaigns using the audience lists we're able to generate.
What do you dislike about the product?
It lacks GDS integration for reporting, but I know there is a solution in the pipeline.
What problems is the product solving and how is that benefiting you?
Gives us more clarity into our call quality and allows us to target users who have previously shown interest in our product (remarketing).
Recommendations to others considering the product:
Ask questions! The Invoca team are awesome and always willing to help.
A must for marketing analytics
What do you like best about the product?
Invoca's AI-based signals allow you to customize how you capture results and report on your marketing performance. While traditional marketing results are slowly declining, we have implemented call tracking across our digital programs which allows us to track users better than every before. We still have a lot to learn, but are confident that Invoca will help us get there.
What do you dislike about the product?
Invoca's reporting capabilities have been a little lacking for us because of the way they delete data in their system after a number is ended. We need a way to re-bill our customers per phone number and have to manually manipulate a number of various reports to get to that final data.
We also will eventually have a need for other languages, but I believe this is not currently available.
We also will eventually have a need for other languages, but I believe this is not currently available.
What problems is the product solving and how is that benefiting you?
We need to track the success of various mediums - and Invoca helps us to do that at scale for hundreds of customers across the United States.
Making Marketing Results Trackable
What do you like best about the product?
I like that Invoca is an easy way to track marketing efforts. Additionally, they provide many different resources to help explain this tool, see case studies to apply to whoever your market may be, and they are always available to help along the way as questions arise. Invoca can be used in all marketing styles - traditional, digital, they can cover it all.
What do you dislike about the product?
One issue we have run into is not having enough local numbers available when trying to provision for specific area codes.
What problems is the product solving and how is that benefiting you?
We have been able to track our marketing to a piece-by-piece and tactic-by-tactic level. This helps us to track long term and understand what is and is not working in our marketing.
Recommendations to others considering the product:
Our organization uses the tool a little differently as we actually integrated it into another major system we use, helping automate it for our team. This has been extremely effective and beneficial for our team.
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