Invoca
InvocaReviews from AWS customer
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Invoca Review
What do you like best about the product?
Reporting and dashboard make it easy to see data, tracking and attributions is easier
What do you dislike about the product?
Navigation is not intuitive and easy for new users
What problems is the product solving and how is that benefiting you?
tracking and attribution of phone calls easily
Recommendations to others considering the product:
Use reports for easy analyzing and transparency into data and performance analytics.
Can't work without Invoca
What do you like best about the product?
It's easy to use in every aspect and provides data & controls we wouldn't have otherwise.
What do you dislike about the product?
The reporting view. When I'm in the Calls report - I want to filter/select a product line, then a channel and then only see campaigns relevant to those. Not the whole world of Invoca campaigns we have.
What problems is the product solving and how is that benefiting you?
Issues at the call center - we're able to compare data from external call centers and hold them accountable. Issues with campaign attribution setup - we're able to see if something is broken in market and provide feedback to lead marketer to correct their attribution. We benefit from the back-up QA it offers.
Intelligent Insights for Intelligent Customer Marketing Trends
What do you like best about the product?
Their accurate and timely marketing measurement, along with the ability to receive online-to-offline analytics in micro-levels helps us really evaluate digital campaigns outside of usual metrics.
What do you dislike about the product?
Because of the ability to get granular, data points and setups, can be a bit overwhelming, but the Invoca team is always on hand to paint broad strokes around their analytics, and provide strategic management on accounts.
What problems is the product solving and how is that benefiting you?
Gaining lower funnel insight into customer conversions and/or abandonment. We're not only seeking insight into campaigns, but driving better business decisions when it comes to customer care (pre and post-sale) as well as, provide trends for internal business improvements.
Great Product and AI Interface
What do you like best about the product?
Increases marketing productivity and efficiency of marketing and creates new opportunities for campaigns. The tool is easy to work with and the customer service is top-notch.
What do you dislike about the product?
Takes time for the AI to really take hold. Like any other platform, there needs to be strategy and patience to really see returns.
What problems is the product solving and how is that benefiting you?
Marketing tracking to the appointment level. The fact that we didn't have to manually listen to calls was amazing. The software revealed opportunities where we could continue to assist our customers.
Innovative technology with great client services
What do you like best about the product?
Tracking technology that's easy to use and implement with great support. They continue to update their existing technology with quality-of-life improvements and also coming out with cutting edge analytic products such as machine learning.
What do you dislike about the product?
Nothing I dislike about Invoca so far, their platform is very intuitive, and any questions I have gets answered promptly.
What problems is the product solving and how is that benefiting you?
Knowing where my calls come from, properly attributing leads to campaigns with ease
Invoca Call Attributio Tool
What do you like best about the product?
Its very userfriendly tool and integrates seemlessly with other tools. I was recently able to work with Invocas technical specialist to integrate Invoca and Google Analytics using a measurement protocol
What do you dislike about the product?
The signal integration API needs to be improved. there are lot of data accuracy issues with their signal API functionality. I think sometimes the signal functionality does not work accurately and needs more fixes. I think there should be alerts in Invoca to be able to let users know when signals dont fire. I also would like to see if there is a road map for the product to allow users to move campaigns in and out of profiles without loosing the historical data.
What problems is the product solving and how is that benefiting you?
Call center attribution. It tells us the media that drove the call at a much granular level. I also like the feature where we can listen to calls and understand why users might be falling off the conversion funnel
Recommendations to others considering the product:
Invoca is great tool but needs some enhancements to their product suite for call extension tracking within search ads 360
Enterprise Call Tracking Capabilities
What do you like best about the product?
When we selected Invoca, we were looking for enterprise-level DNI+tracking capabilities that would easily (speaking in relevant terms) integrate with both Adobe and Salesforce platforms,
The onboarding process makes implementing and using much smoother, and I believed allowed us to phase the approach to start getting value from the platform sooner than if we tried to do it on our own.
The capabilities are robust, so go into the partnership with a definite plan.
The onboarding process makes implementing and using much smoother, and I believed allowed us to phase the approach to start getting value from the platform sooner than if we tried to do it on our own.
The capabilities are robust, so go into the partnership with a definite plan.
What do you dislike about the product?
I believe Invoca is an enterprise-level platform, if you are looking for smaller campaign-level capabilities, you will probably find better value platforms (i.e. cheaper) - especially for smaller agencies.
What problems is the product solving and how is that benefiting you?
We have multiple marketing and eCommerce experiences that customers engage with through both websites and sales reps, so using Invoca helps us to identify a) how much call center activity is driven by marketing campaigns or site activity, b) where in the experiences those callers are at when they call (helping to identify pain points for shoppers), and c) better attributing performance to ads/marketing messages/product placement/etc.
We will use our evolutions to also support testing and optimizations using the capabilities through Invoca.
We will use our evolutions to also support testing and optimizations using the capabilities through Invoca.
Recommendations to others considering the product:
Know what your needs are both currently and in the future in order to get the best value from any call tracking service so that you don't end up overpaying for features you won't use or go too cheap and not get the needed capability.
Recommended Conference
What do you like best about the product?
Detailed sessions on the best ways to use the platform; other users sharing their experience
What do you dislike about the product?
some of the sessions are too basic for my level
What problems is the product solving and how is that benefiting you?
tracking call campaigns. improved optimization
Next Generation Tools for a Changing Landscape
What do you like best about the product?
Invoca is a powerful platform that really takes the impetus off of our team when it comes to providing useful call insights to our customer base. Invoca's AI tools continue to improve over time and save us hundreds of hours of work. The Invoca team is very responsive and are always willing to listen to feedback and make changes to the platform when they make sense. We've seen numerous features introduced over the several years we have used Invoca that have continued to make our experience better. Their Customer Success Managers always treat us like we're their number one customer and I don't doubt that they do that for all of their customers.
What do you dislike about the product?
Over time we have fewer and fewer concerns with Invoca. Like any AI tool the results are not perfect, but they do seem to continually getting better. We've had a few issues over the years with integrations, but that also seems to be largely resolved.
What problems is the product solving and how is that benefiting you?
The primary problem that we have solved with Invoca is being able to track all of our marketing efforts down to the appointment level. It provides us with a unique competitive edge over our competitors. We no longer have to manually listen to calls and provide our customers with the insights from those calls, instead we can integrate every platform we use (Google Ads, Microsoft Ads, etc.) and utilize that data in our automated reporting. Beyond that, Invoca allows us to discover new areas that may allows us to further assist and train our customer base.
User-friendly, continuously improving
What do you like best about the product?
Ease of use. It is easy to pull reports, see call data, and get an idea of marketing performance.
What do you dislike about the product?
Difficulty for our customers to understand how to use the platform. For them, it is too confusing. Also, there are too many tags used when identifying calls. Many are similar.
What problems is the product solving and how is that benefiting you?
What mediums provide ROI and which do not. Roadblocks to getting a customer to book an appointment.
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