Invoca
InvocaReviews from AWS customer
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Invoca and Analytics Integrations
What do you like best about the product?
I love the seamless integration with Invoca and Adobe Analytics, bringing together the online and offline experience. Invoca also integrates nicely with Quantum Metric for session replay so you have the full user experience end to end!
What do you dislike about the product?
Nothing. We are happy with all that we can do, there is just so much we can do some much with this tool.
What problems is the product solving and how is that benefiting you?
We are getting a deeper dive into the relationship with online and offline. Invoca also allows us to track and report in order to optimize for different user experiences.
Recommendations to others considering the product:
Integrate invoca with your analytics and session replay for a robust end to end view of the customer journey!
Good vendor
What do you like best about the product?
customer service, innovative products, responsive team
What do you dislike about the product?
limited local resources in our market. primary team is in the US
What problems is the product solving and how is that benefiting you?
measurement, attribution and ROI
Great Product - Excellent Customer Service
What do you like best about the product?
The customer service is incredible. Everyone legitimately goes above and beyond to help us with our needs and they are also open to custom enhancements. We truly have a partner in this company.
What do you dislike about the product?
Day Parting/State Parting within campaigns isn't possible at present - which can cause some pain points. It would, of course, also be incredible if we could pass data more freely into our call selling instance (though we have implemented the software in a creative way - so it is understood that this was an issue).
What problems is the product solving and how is that benefiting you?
The amount of data we have been able to get from seeing our offline conversions linked to our online visits is INVALUABLE. It is also incredibly easy to set up campaigns and toll free numbers with robust attribution. The ability to buy and sell calls and easily track revenue is another huge benefit.
Very useful platform
What do you like best about the product?
Support is always extremely helpful with any questions. Once you understand how to use the platform, it's a great tool with great insights into call performance.
What do you dislike about the product?
The platform isn't the most intuitive, and can take a long time to become familiar/comfortable with. Right now, the platform also doesn't account for Spanish speakers so that has been a limitation for us, with a large Hispanic audience/population.
What problems is the product solving and how is that benefiting you?
By using Invoca our client has been able to better understand the performance that is driven by customers placing phone calls. We are able to evaluate performance at the call and sales level, as well as understand what signal keywords have been mentioned in order to optimize accordingly.
A critical component of our business operations
What do you like best about the product?
It allows us to track call lead revenue in real time, helps build trust with our customers and allows us to attribute sales to the lead source
What do you dislike about the product?
There are a lot of complex features we don't use and cannot leverage for our business
What problems is the product solving and how is that benefiting you?
The biggest problems we are solving are accountability and attribution. We are a provider of high quality (phone call) sales leads and invoca allows us to remain accountable to our customers in real time. They can easily see all of the leads we are sending them, what centers we are connecting those leads to, how long calls are lasting and even listen to call recordings.
More than just an amazing solution
What do you like best about the product?
Invoca has an awesome solution for call tracking and analytics, but it doesn't stop there, they support you every step of the way and ensure that you are successful. Out of all the vendors I work with, Invoca is by far the best. They will always go the extra mile and their software is the best in the industry. We have been with them for 5 years now and the solution gets better every month. I would highly recommend them without reservations.
What do you dislike about the product?
Invoca is not the cheap, but we have seen positive ROI throughout the relationship. Sometimes it is hard to get on their product roadmap, but most of the time, they are willing to have the conversation about what improvements should be made to the platform.
What problems is the product solving and how is that benefiting you?
We are using Invoca primarily to track call sales and take this offline data to inform marketing campaigns through Invoca's downstream API integrations. Having this offline data combined with our online sales data helps us to understand our customer's journey and ensure we are targeting the right customers with the right message.
Innovative Call Tracking Solution
What do you like best about the product?
- The ability to connect offline phone activity with a users digital profile
- Ease and flexibility of configuring call campaigns, setting up routing treatments, advanced routing flows using pivot tables, capture of marketing meta data, setting up/deploying the tag, out of the box integrations with most Mar/Ad Tech platforms
- Real time view and reporting of the phone channel
- Real time integrations that make this data available in the Mar/Ad Tech stack for analysis and optimization efforts
- Well crafted on boarding experience and an amazing team to set a customer up for success
- Ease and flexibility of configuring call campaigns, setting up routing treatments, advanced routing flows using pivot tables, capture of marketing meta data, setting up/deploying the tag, out of the box integrations with most Mar/Ad Tech platforms
- Real time view and reporting of the phone channel
- Real time integrations that make this data available in the Mar/Ad Tech stack for analysis and optimization efforts
- Well crafted on boarding experience and an amazing team to set a customer up for success
What do you dislike about the product?
- The reporting UI, especially filters, can use some flexibility. This will allow a lot more flexible real time analysis in the UI
- Cookie size can be extremely large based on the data being captured and can cause issues with the site/products over time (However, Invoca is working on a server side attribution project that will solve this issue. They hope to release this by November 2020)
- Cookie size can be extremely large based on the data being captured and can cause issues with the site/products over time (However, Invoca is working on a server side attribution project that will solve this issue. They hope to release this by November 2020)
What problems is the product solving and how is that benefiting you?
- The ability to connect offline phone activity with a users digital profile
- The ability to get granular insights into callers from digital channels and being able to communicate those insights to our Mar/Ad Tech stack, enabling us to Optimize marketing spend/allocation
- The ability to get granular insights into callers from digital channels and being able to communicate those insights to our Mar/Ad Tech stack, enabling us to Optimize marketing spend/allocation
Invoca Call Tracking Platform Review
What do you like best about the product?
Their AI/Signal tools allows visibility of call volume and in-depth look at what those conversations are about.
What do you dislike about the product?
In the platform, there is some confusion between "Calls" and "Transactions". It isn't easy to look at call attributes in the "transactions" views. There is also not definite levels of permissions, where for some we just want high level reports of call volume versus the in-depth view into listening to the calls.
What problems is the product solving and how is that benefiting you?
Understanding the types of calls and campaigns/keywords that are driving the calls. Invoca has been helpful is it allows our team to be able to gain insights to optimize our paid search campaigns.
Recommendations to others considering the product:
Invoca is your next level call tracking platform with AI and analytics tools to get conversion reporting and campaign attribution from phone calls, more than you ever did before.
Invoca helps give you insights to your campaign you never thought you could get
What do you like best about the product?
Signals are the best thing ever. Being able to quickly evaluate key words in a call, and jump to where it's spoken makes call listening quicker and easier by filtering out all the irrelevant information.
What do you dislike about the product?
The only thing I think could be better, is the navigation of multiple campaigns. The dashboard can be a bit confusing sometimes.
What problems is the product solving and how is that benefiting you?
We've been able to keep better customer service standards through our call centers by being able to listen to their calls.
Happy with it; good program
What do you like best about the product?
Its measurement and analytics capabilities
What do you dislike about the product?
Took a little bit to get used to, but once I did it was easy to use
What problems is the product solving and how is that benefiting you?
Analytics and improving tactics
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