Invoca
InvocaReviews from AWS customer
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Best in call tracking
What do you like best about the product?
We love the insights Invoca provides us with call data, the keywords that drove the call, the time and duration of the call, and most importantly the conversion data.
What do you dislike about the product?
The interface could be a little easier for newbies.
What problems is the product solving and how is that benefiting you?
Problems we are solving is connecting the calls to conversion data. Benefits would be to scale it accordingly.
Great Flexibility and Support
What do you like best about the product?
The support team is attentive to our needs and works to address our concerns.
What do you dislike about the product?
Adding new numbers to a page can be very manual.
What problems is the product solving and how is that benefiting you?
Call tracking and AI insights.
Excellent Expertise and Customer Service
What do you like best about the product?
That it provides us with marketing-driven call tracking, while simultaneously taking our institution's privacy concerns into account.
What do you dislike about the product?
Platform training videos/documentation and the terminology (invoca campaign vs our own marketing campaign) being used can be a little clunky/confusing.
What problems is the product solving and how is that benefiting you?
It's great to be able to attribute a call to a specific marketing campaign. We use invoca for web but also for our offline static numbers.
Recommendations to others considering the product:
None
Great Company with Great People
What do you like best about the product?
There is great people that work at Invoca. They are knowledgeable and know who to use their products effectively in real world applications.
What do you dislike about the product?
There isn't anything I can complain about.
What problems is the product solving and how is that benefiting you?
We are using Invoca's sales signals to tag sales calls to automate processes.
Recommendations to others considering the product:
N/A
Easy to Navigate & Proves Success
What do you like best about the product?
The tool is very user friendly and easy to navigate from a user perspective.
What do you dislike about the product?
The ring pool limit, customers have expressed concern that they don't know the source of all of their calls. When we are reporting on calls by tactic/channel it can cause some confusion/frustration when we cannot attribute all calls to paid tactics.
What problems is the product solving and how is that benefiting you?
The ability to report by tactic is beneficial, without having to create numbers by channel, as we do in similar platforms such as CTM/call rail.
Advanced call tracking system to meet all your client's needs.
What do you like best about the product?
I really appreciate how Invoca is a company that still supports their clients one on one with dedicated reps. The onboarding is thorough, with frequent meetings and live trouble shooting. The Invoca team is always very responsive, and brings solutions.
What do you dislike about the product?
I dislike a couple little things in the UI, such as only being able to access the tags from the home page instead of within individual profiles, and having to scroll through the drop down to edit a particular tag.
What problems is the product solving and how is that benefiting you?
We are able to solve the problem of understanding which paid media assets are driving phone calls and which phone calls are lasting the longest, as well as where calls are coming from. We have not yet started recording calls, but we are about to implement this feature as a benefit for a newer customer who has asked for this.
Great Customer Service
What do you like best about the product?
Anytime that I have had a question or needed help the Inovca team from our account manager to their support staff has been great to work with to help me find an answer or a solution.
What do you dislike about the product?
I'm glad that I have the help of our internal IT team. They understand a lot of the technical aspects that I do not.
What problems is the product solving and how is that benefiting you?
Where do our customers call us from? What ads drive the most traffic? How many calls do we get from print media vs online media? We have been able to pause spending for ads that do not drive traffic and push spending where call ads are successful
The missing piece in your marketing attribution.
What do you like best about the product?
Invoca ties together the offline interactions of your marketing campaigns. And with the SalesForce integration, you can see those conversions attributed to your marketing efforts.
What do you dislike about the product?
The API is a shortcoming. We have a data warehouse and are unable to pull Invoca data into it along with all other data. To be able to do so would eliminate the data and reporting silo.
What problems is the product solving and how is that benefiting you?
We are tracking those conversions lost to phone calls from every marketing channel, as well as connecting call data to our web stats, highlighting pages that work or lose a customer.
One of the best data processing platforms out there!
What do you like best about the product?
Invoca is a very user friendly platform and a great tool when it comes to integrating and processing data . Everything from call recordings to big data, this application has it all! On top of that they have one of the mos satisfying customer service experiences you will find out the market, their support portal is by far one of the most personalized and well thought CS platforms you will find out there.
What do you dislike about the product?
There's not much to dislike about the platform, but one thing I would probably change is the way you move data like TFNs from one place to another, I think the platform sometimes can feel a bit limited when it comes to customized options. Other then that I believe Invoca is a solid platform and a very helpful tool when it comes to data integration.
What problems is the product solving and how is that benefiting you?
Managing campaign, publisher and advertisers data and housing it under one roof I think is one of the platform's biggest advantage, whenever our clients need quick answers and data availability Invoca has been a great ally in providing it as quick as possible.
Recommendations to others considering the product:
If you're looking for a platform that will help you create an echo system in order to help your company grow and behave like a tool to achieve that purpose I recommend Invoca 100%. Also, if you're looking for a data processing or integration tool I believe Invoca should be your go to, it certainly has helped our company achieve our goals throughout the years.
Great Product For Optimization
What do you like best about the product?
Invoca helps campaign optimization easy.
What do you dislike about the product?
We Did not hear about the product sooner.
What problems is the product solving and how is that benefiting you?
We need help with phone attributio and Invica is helping close the gap
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