Invoca
InvocaReviews from AWS customer
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It's been great to use and has really allowed us to attribute sales to our campaigns
What do you like best about the product?
Being able to truly attribute to my campaigns and see how they are doing. I also love how we can now try and avoid bringing in more customer service based calls
What do you dislike about the product?
When getting invoca codes I wish we didn't have to download an exel document and update it - wish it can just be entered into the website directly.
What problems is the product solving and how is that benefiting you?
Being able to attribute calls to our Digital tactics once a customer lands on our website / reducing the amount of non-sales calls
Intuitive Solution for Call Tracking and Reporting
What do you like best about the product?
I really like the interface - it is a breeze to navigate and easy to pick out useful data. I also like the ease of reporting especially with Google Data Studio.
What do you dislike about the product?
I wish that I could make better use of the dashboard. The drop down for campaigns only gives a few choices.
What problems is the product solving and how is that benefiting you?
With other tools I have had to manually count out calls or had issues with Google Data Studio connectors. Invoca is making my reporting so much easier!
Recommendations to others considering the product:
If you are manually counting calls or having a difficult time integrating call reporting into client facing reports, look no further! Invoca makes it so easy to integrate these measurements into reporting. Don't wait!
Fantastic partners in proving out ROI
What do you like best about the product?
Easy to use, easy to work with. The account team is helpful and the product is intuitive.
What do you dislike about the product?
Rigid structure on call reporting prevents viewing sales and calls at same time in platform for quick analysis required manual pulls.
What problems is the product solving and how is that benefiting you?
Improved COA, reduced overhead waste, increased ad relevancy.
Excellent Call Tracking
What do you like best about the product?
This is a much smarter product than most. My company recently switched from another product and are very pleased with the customization and the ability to easily integrate with Google.
What do you dislike about the product?
Reporting only goes back 90 days. I would like to be able to see further back.
What problems is the product solving and how is that benefiting you?
Data driven metrics. I like that I can track phone calls to the keyword level.
We Generate Calls
What do you like best about the product?
I like having an internal partner that is there to go to bat for you when you are eligible for new programs that may exist.
What do you dislike about the product?
We used to have a more proactive account manager. Now, we don't hear anything. I think that based on the amount of traffic that we generate, we should get a higher payout. I also think that the IVR could be more effective in helping to convert calls. As it is now, we are in the towing space. The first thing the IVR asks is to enter in your zip code. Well. if you are stuck out in the middle of nowhere, its dang near impossible to know what your zip code is. That leads to us losing a HIGH NUMBER of conversions.
What problems is the product solving and how is that benefiting you?
We are able to provide leads to businessowners that need them for their business. We have of course received a financial reward for bringing in phone calls
Recommendations to others considering the product:
Get involved with an account manager. They will be your biggest advocate when you are looking for a boost or to grow with the programs available. It is very important to get integrated early and find out what is working best for other publishers.
I've found Invoca to be a clever and useful tool with an intuitive user experience.
What do you like best about the product?
My favorite part of the platform so far is the custom reports and how easy it makes listening to specific parts of calls. The time stamps for specific words streamlines the process of listening to a lot of calls, which can be tedious and time consuming.
What do you dislike about the product?
We have had issues with match rate issues with CRM Data. A lot of the calls from our CRM data do not match the call information on Invoca.
What problems is the product solving and how is that benefiting you?
Our main goal is sales/converts being properly attributed. We want the calls on the phone numbers from the paid team to be recognized for the leads and converts that come from it. It has also given the Invoca users a clearer understanding of our sales / enrollment funnel.
Recommendations to others considering the product:
I would recommend that new users spend time exploring the platform and listening to calls before setting up and refining signal rules. I would also recommend experimenting with Boolean rules.
Incredible Addition To Our Marketing Technology Stack
What do you like best about the product?
I love the ability to pass offline events into Invoca so we can optimize our marketing based on response. The number of integration tools is fantastic and has drastically improved our marketing efficiencies.
What do you dislike about the product?
Reporting dashboard could be improved in regards to the visualizations, but they give you the ability to export any data you want to see in CSV format. From there, you can put it in Tableau, GSD or your favorite data visualizatoin tool.
What problems is the product solving and how is that benefiting you?
We are solving call attribution as well as overall marketing attribution by being able to understand where exactly our calls are coming from. With Invoca, we have also solved the issue of streamlining our call center by automating attribution. Other benefits we've seen is the ability to see which pages on our website are creating the most activity.
So much to discover
What do you like best about the product?
Th feature I like the most in invoca is the AI functionality.
What do you dislike about the product?
Not always straightforward to get exports.
What problems is the product solving and how is that benefiting you?
Identifying how to maximize on sales calls.
Everything I want to see at my fingertips
What do you like best about the product?
I can easily see, organize, and report on all the data I need.
What do you dislike about the product?
I would like the call logs to be tied to customer records.
What problems is the product solving and how is that benefiting you?
Improving customer service through training and increasing customer loyalty through insights.
In-depth data that drives our marketing efforts to better serve our customers!
What do you like best about the product?
The ability to listen to calls and gain more intel and the power of its artificial intelligence that statuses our calls appropriately so we know if it is a prospect, appointment, etc. and do deeper dives into the calls. The platform is easy to navigate and user-friendly.
What do you dislike about the product?
I don't like not being able to call and speak with a live person at customer support. Even though your team has promptly responded to me after I have submitted tickets in the past, it still involves exchanges of emails, before we arrive at the real issue. Whereas, if I could speak with a live person, I might get my issue or problem resolved immediately.
What problems is the product solving and how is that benefiting you?
We use Invoca to provide us with data to deliver better marketing strategies and services to our customers. We are able to track prospects and appointments made from our marketing campaigns to determine which ones are successful, and therefore utilize the best campaigns that work!
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