Invoca
InvocaReviews from AWS customer
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Nothing compares with Invoca
What do you like best about the product?
Invoca is call tracking on steroids. It's so much more than just dynamic phone number tracking or even marketing attribution on calls. Invoca's ability to listen to calls in real time and understand what the caller and agent are saying, and then take those insights and decide if a conversion happened and fire that back to your ads platform is incredible.
What do you dislike about the product?
I'd like to see Invoca provide better integration with Facebook Ads. Their Google integration is spot-on for conversion tracking, but it's not so cut-and-dry with Facebook. Their reporting features could be improved too--like it's way too difficult to simple see a report of all of your static numbers (Google Call Extensions) or to filter by Media Type.
What problems is the product solving and how is that benefiting you?
Invoca enables conversion tracking beyond the call. With other call tracking tools, you only know that a call took place, but with Invoca you get to see what actually happened on the call (did they make a purchase, schedule an appointment?). This enables us to put a dollar value on a phone call!
Great product but a bit on the costly side
What do you like best about the product?
The ability to attribute calls and transcribe the dialogue
What do you dislike about the product?
Platform not very intuitive. Also more expensive than others in market.
What problems is the product solving and how is that benefiting you?
Marketing campaign attribution, call center operations, accountability
Getting better all the time
What do you like best about the product?
ease of the platform, common usage among other partners
What do you dislike about the product?
hard to track by details. takes a long time to load and reset campaigns
What problems is the product solving and how is that benefiting you?
tracking and monitoring call campaigns. ability to optimize traffic sources based on listening to calls
Review of Invoca
What do you like best about the product?
Onboarding was easy. The account managers were very helpful.
What do you dislike about the product?
Nothing that I dislike comes to mind. We were recently onboarded.
What problems is the product solving and how is that benefiting you?
Invoca helps track offline conversions for our marketing team.
Data that Matters
What do you like best about the product?
Our company values calls above all conversions and having a tool like Invoca that tracks calls the way WE value them is a necessary part of our business model. As a Digital Marketer, I use Invoca daily to understand the type of calls I am getting to make adjustments to my advertising. The bottom-funnel insight this tool provides for our strategy is essential for our success.
What do you dislike about the product?
I am still fairly new to Invoca as I have been using this tool for a few months. The only issue we have is on our end in finding new ways to value our conversions. It has nothing to do with Invoca.
What problems is the product solving and how is that benefiting you?
What is the quality of calls are we paying for our facilities? Invoca allows us to place values to different types of calls in a manner that allows us to experiments and filter traffic to capitalize our spend.
Would Recommend
What do you like best about the product?
The team is very supportive. Lariane is great. She's always available to train, review and offer her expertise. The system itself is easy to use and has an excellent interface.
What do you dislike about the product?
I don't have anything that I dislike. I'm a relatively new user, and I haven't encountered anything I'd like to see changed.
What problems is the product solving and how is that benefiting you?
We're using Invoca to help us manage our local numbers, the many to one relationship. Invoca allows us to do this seamlessly. We're able to set it up and forget it.
Great platform, even better team.
What do you like best about the product?
The Invoca UI is pretty intuitive and easy to navigate. The platform has unlocked the full view of our customers by providing the call data and attribution. Their on-boarding team to get us set up was top-notch, and their support has been able to resolve the few issues we've run into easily.
What do you dislike about the product?
As intuitive as the UI is, it is not without its quirks.
What problems is the product solving and how is that benefiting you?
We are using Invoca to solve the problem of attributing calls and call results to our paid media campaigns. This data has given us additional insights and has allowed us to optimize our marketing efforts further.
Recommendations to others considering the product:
If possible, I'd highly recommend taking advantage of a test pilot of the platform.
Decent platform for call tracking; could use enhancements
What do you like best about the product?
The auto-scroll transcription is very helpful to pick out specific phone calls.
What do you dislike about the product?
I wish there were more customization options for columns displayed and that you could click on the phone call without going to an entirely new page (it would have a drop-down of condensed information the entire page has)
What problems is the product solving and how is that benefiting you?
Tracking phone calls
Recommendations to others considering the product:
For us, they only track certain phone calls, so we actually found a service that tracks all inbound and outbound phone calls.
Great tool for tracking phone call appointments and revenue
What do you like best about the product?
The ability to accurately track where phone calls are coming from and what is happening on each phone call. This saves so much time vs listening and manually statusing each phone call that comes in.
What do you dislike about the product?
Seems like some areas have a limited number of local numbers. But the team has been very helpful with finding solutions or getting the numbers that we need.
What problems is the product solving and how is that benefiting you?
Call tracking, Prospect and Appointment tracking, ability to get an accurate CPA on marketing, training front office staff.
Great Customer Service and Product
What do you like best about the product?
Ai & Reporting. Customers are happy with the results and that they can listen to calls.
What do you dislike about the product?
AI is still new and it can result in false reporting.
What problems is the product solving and how is that benefiting you?
Getting customer's data on their tactics. The AI gives me time back in my day so that I don't have to listen to calls.
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