Invoca
InvocaReviews from AWS customer
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Intuitive platform with insightful call tracking analysis
What do you like best about the product?
The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack. I've now implemented Invoca at two different companies, and in addition to the great technology, it's backed by superior support.
What do you dislike about the product?
This is not necessarily a downside, but you need to put in some leg work internally to get the most out of the platform. The Invoca team is there to assist and can provide resources to help. Being involved and committed to the onboaridng and getting the relevant integrations set up, plus staying committed to ongoing review of the data (which comes easy with their intuitive dashboard and auto-generated reports you can set up), will allow you to get more out of the platform. The more effort you put into the implementation, the more insights you'll get out of it.
What problems is the product solving and how is that benefiting you?
Invoca provides an easy, intuitive self-serve ability to assign new static phone numbers to various offline marketing sources and a dashboard for reviewing realtime results. The capabilities on the digital side with dynamic phone number replacment and online metrics/insights are also better than other platforms I've explored.
Invoca Review
What do you like best about the product?
Invoca is great because it allows for a true omni-channel tracking experience. Connecting call data to onsite data. It allows us to not just track and connect the customer data across channels, but also improve the customer experience by sending oneline data to sales agents that can allow them to provide a personalized phone call experience based on online behaviors.
What do you dislike about the product?
There is not much to dislike about Invoca. When I've considered a tool like this in previous organizations, the risk of a confusing customer experience was a concern since the customer would potentially see many different phone numbers to call when they visit the website on different days. For organizations with true retail centers, this might be a concern, but within an organization where location doesn't matter as much, the risk is low.
What problems is the product solving and how is that benefiting you?
Invoca is solving omni-channel tracking for us. We've benefitted by being able to attribute marketing spend (paid search, social) to phone calls, which further empowers marketing to make a larger impact on the bottom line.
It has been very helpful honestly
What do you like best about the product?
The way how it grades all calls very accurately and gives me descriptions
What do you dislike about the product?
it doesnt grade spanish calls or other langauges
What problems is the product solving and how is that benefiting you?
it is ending people not following their own script (sticking to the script) and that helps a lot with consistency
Supervisor
What do you like best about the product?
I like that I am able to review call scores with my team members and really dig in on why a certain person is not performing.
What do you dislike about the product?
For now, I dislike that it does not have a way to translate in languages, or read multiple languages.
What problems is the product solving and how is that benefiting you?
Invoca helps me find mistakes that our employees make that cause them to underperform.
A platform that actually gives valuable insights
What do you like best about the product?
The platform is easy to use and understand. The client success team is terrific. I was impressed by the training and onboarding process as well, which was thorough and well-structured. The Invoca team takes the time to ensure their clients understand the platform and all its power.
What do you dislike about the product?
My only complaint is that I know there are a ton of features we don't fully maximize.
What problems is the product solving and how is that benefiting you?
Invoca gives us insights into how well marketing channels are performing and what our actual conversion rate is. Since migrating from Dialogtech to Invoca, we now lean more heavily on the call metrics within the platform, so we have a better understanding of how well our call center team is handling inbound calls.
Easy to use, good insights, helpful team
What do you like best about the product?
The dashboards and tools are easy to use, and many team members are very helpful there.
What do you dislike about the product?
It would be great if you could segment calls by both location and campaign in the dashboard for easy visualization. Dynamic number insertion for more than just Google would also be ideal.
What problems is the product solving and how is that benefiting you?
Better conversion tracking and attribution.
Valuable platform offering actionable insights in near real time!
What do you like best about the product?
Near real-time data, customer journey insights, AI signals, unique experiences for specific customer segments.
What do you dislike about the product?
Lack of customization within the stock dashboard solution
What problems is the product solving and how is that benefiting you?
Providing my team with actionable insights, quickly. Instead of waiting for weekly reports to refresh, we can watch data as it is coming in
Invoca Review
What do you like best about the product?
We use invoca to track where prospects and customers are finding us and where they click on a phone number from
What do you dislike about the product?
very manual process and we've had some issues with spam calls
What problems is the product solving and how is that benefiting you?
Invoca allows us to have more insights into how print assets are performing as well as which pages on our website are generating the most calls
Love the ability to track leads, see the outcomes, and coach the team.
What do you like best about the product?
Recordings of the phone calls, different reports where you can see the leads that you convert.
What do you dislike about the product?
Not anything noticeable that I would say I dislike the platform, it works well for what I need it for.
What problems is the product solving and how is that benefiting you?
Coaching my team on phones, tracking my marketing dollars
Invoca helps me easily track actual conversions and tie them back to specific initiatives
What do you like best about the product?
Invoca's call listening AI makes me more confident in our conversions and the easy integration to marketing platforms makes attributing conversions to specific tactics painless.
What do you dislike about the product?
The reporting features could be a little more intuitive. The account I work in has two profiles and sometimes it is difficult to decipher what call data is coming from which profile. The filtering tool is also a little confusing.
What problems is the product solving and how is that benefiting you?
Invoca is helping me be more confident that I am optimizing towards actual conversions that will more likely lead to sales down the line, rather than phone calls that are a dead end.
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