Audiense Insights
AudienseReviews from AWS customer
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Marketing Manager
What do you like best about the product?
I like the quick ability to create multiple reports and the insights that those reports provide. Particularlly, I appreciate the IMB Watson integration.
What do you dislike about the product?
I wish there was an easier way to compar one report to another to see where there is overlap and where there are outliers
What problems is the product solving and how is that benefiting you?
Audiense is providing more insifht into who are consumers are, how we can best reach them, and how to most effectively target our marketing efforts
Easily and quickly pulls Twitter/X demographics
What do you like best about the product?
Fast, easy to use, offers several different Twitter/X functionalities. The reports are polished and easy to digest. Authentication of accounts not required to study them. Audiense customer support is very responsive and helpfil.
What do you dislike about the product?
No pain points found yet. I am loving this tool!
What problems is the product solving and how is that benefiting you?
Audiense is solving my organization's need to understand Twitter audiences better (their demographics, top influencers in specific locations).
So far so good, but looking for more robust reports
What do you like best about the product?
Great visualizations, thorough info. Like ability to compare segments to other audiences.
What do you dislike about the product?
Wish it was based on more than just Twitter/X info. Would like to see the downloaded reports include media and content insights + social channel usage.
What problems is the product solving and how is that benefiting you?
Deeper insight into specific audiences
Best analysis
What do you like best about the product?
The way the information is structure. The information is not based on data sets but they have a framework of analysis.
What do you dislike about the product?
Works very well. I like Audiense. All good,
What problems is the product solving and how is that benefiting you?
To understand some consumer segments and details about their touchpoints.
Detailed information for analyzing audiences
What do you like best about the product?
All the information is very detailed and highly useful for analyzing the potential audience of a social media profile. As a basis for more detailed studies, it is extraordinary.
What do you dislike about the product?
The information is so exhaustive that it's difficult to truly benefit from it. For an individual user, the cost of the platform is somewhat excessive, and I only use it for educational purposes to create reports with my students.
What problems is the product solving and how is that benefiting you?
It helps me analyze the potential audience of a profile, political in this case, and relate the content that profile publishes with the possible audience it targets.
I am thankful with Audiense
What do you like best about the product?
The key point of the analysis about the people wo interates in social media.
Psicographic data is very good to take advance in strategy
There is not any competitor with this key points
Psicographic data is very good to take advance in strategy
There is not any competitor with this key points
What do you dislike about the product?
Nothing at all
It is a very powerfull tool
It is a very powerfull tool
What problems is the product solving and how is that benefiting you?
The beginning of audiences analysis
Pioneering Audience Research
What do you like best about the product?
The segmentation feature is extremely valuable for tailoring our marketing efforts to specific customer segments. We've been testing its robustness using edge cases and it never stops to amaze us
What do you dislike about the product?
I would prioritise expanding Audiense's database so it covers additional countries. But then again, that would require way more resources from their end, potentially harming the overall product growth.
What problems is the product solving and how is that benefiting you?
Audiense's interconnectivity feature allows users to identify patterns in audience behaviour, leading to more effective tailoring of marketing campaigns.
The platform's ability to highlight top brands, influencers, and content sources within our target audience makes it easier to design strategic partnerships, collaborations, and content that genuinely resonates with the intended consumers.
The platform's ability to highlight top brands, influencers, and content sources within our target audience makes it easier to design strategic partnerships, collaborations, and content that genuinely resonates with the intended consumers.
Best tool for audience
What do you like best about the product?
I love the tool, I have always recommended it to my colleagues.
What do you dislike about the product?
I would like audiences to be taken from various platforms such as YouTube or Instagram.
What problems is the product solving and how is that benefiting you?
You can see which are the best audiences for my campaigns.
Audiense is the best tool for know about the emotions of ours consumers
What do you like best about the product?
It is straightforward to use and provides much data that helps us reinforce our proposals more strategically. It also allows us to know our consumers' personalities, enabling us to create a more accurate brand persona.
What do you dislike about the product?
What I dislike about the tool is that it can only be used through Twitter. This is a problem because if there is a brand or industry that does not exist there, then the tool would not work for me.
What problems is the product solving and how is that benefiting you?
It helps us to have a numerical base to justify our strategic proposals, it also allows us to know what media our user is interested in and what type of influencers and content creators are most suitable for their personality and interests.
Excelent
What do you like best about the product?
The information from Audiense complete my digital strategies. The platform gives a lot of functional information.
What do you dislike about the product?
I like everything about the information on Audiense
What problems is the product solving and how is that benefiting you?
It's help me to understand the audiences and to set the digital strategies for my brands
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