Sold by: AudienseÂ
Put consumer segmentation and cultural insights at the centre of your strategy. With Audiense Insights identify and understand any audience, no matter how specific or unique it is. Effortlessly create reports using filter options such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Long description
Overview
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You are able to create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.
What are we trying to solve?
Tackling traditional consumer research: it's time-consuming, static and very expensive. Incorporation of social data into organisational strategies: Making use of audience-based data rather than just conversational keyword-based data Brand strategy & personalisation have become very tactical at the expense of performance marketing The benefits of using Audiense:
Data based audience identification Our unique social consumer segmentation provides a great data foundation for persona development, understanding the audiences that matter to your business, or finding new audience opportunities. Determining effective interest & affinities: Audiense uses segmentation to deliver actionable insights, and targeted information. Our classic method of segmentation, interconnectivity, is available for use. Clustering individuals based on interconnections among them helps to identify niche segments, or 'odd ones out'.
Strategy Personalisation: Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:
Influencer and Sponsorship selection Content/creative development PR & Comms strategy Media planning in the cookie-less world (e.g. contextual advertising strategy) Complement your techstack: Audiense goes hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping we act as the "bridge for intelligence" to stack sources of insights:
Existing Social Listening Third-party audience Survey Platforms 1st party data
Highlights
- Analysis: Identify and gain insight into your audience by looking at their demographics, interests, engaging content, online habits and purchasing behaviour. Optimise your advertising campaign targeting.
- Segmentation: Find out who the smaller communities are that contribute to the full audience, and pinpoint new niches.
- Activation: Uncover and activate the most relevant online/offline channels, media outlets and social networks to reach your audience.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Audiense Insights 60 | 60 Audience Insights Reports | $8,352.00 |
Audiense Insights 120 | 120 Audience Insights Reports | $14,000.00 |
Unlimited 10 seats | Unlimited Audiense Insights Reports 10 seats | $25,000.00 |
Unlimited 20 seats | Unlimited Audiense Insights Reports 20 seats | $39,000.00 |
Unlimited 35 seats | Unlimited Audiense Insights Reports 35 seats | $55,000.00 |
Unlimited 50 seats | Unlimited Audiense Insights Reports 50 seats | $60,000.00 |
Unlimited 100 seats | Unlimited Audiense Insights Reports 100 seats | $120,000.00 |
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Customer reviews
0 ratings
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7 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Thomas Z.
Powerful tool and very ergonomic interface
Reviewed on Sep 29, 2023
Review provided by G2
What do you like best about the product?
The ease of use, the quality of results and data interpretations. The quality of customer support and teams.
What do you dislike about the product?
Analysis profiling conditioned by platform policies
What problems is the product solving and how is that benefiting you?
Understanding audiences and persona definitions.
Extremely detailed information to analyze audiences
Reviewed on Jun 18, 2023
Review provided by G2
What do you like best about the product?
All the information is very detailed and extremely useful for analyzing the potential audience of a social media profile. As a basis for more detailed studies, it is extraordinary.
What do you dislike about the product?
The information is so exhaustive that it's hard to truly take advantage of it. For an individual user, the cost of the platform is somewhat excessive, and I only use it for educational purposes to create reports with my students.
What problems is the product solving and how is that benefiting you?
It helps me analyze the potential audience of a profile, political in this case, and relate the content that profile publishes with the possible audience it is targeting.
Marketing and Advertising
Audience for new segments
Reviewed on May 22, 2023
Review provided by G2
What do you like best about the product?
Being able to differentiate between the different types of consumers that exist.
What do you dislike about the product?
That sometimes profiles look very similar
What problems is the product solving and how is that benefiting you?
Find new audiences to whom we speak or sell something
Too much info
Reviewed on May 02, 2023
Review provided by G2
What do you like best about the product?
Direct and intuitive geographic data for segmentation
What do you dislike about the product?
Understanding the report is too broad and you get confused
What problems is the product solving and how is that benefiting you?
Access the information because it takes time to generate
Emilio S.
Excellent tool for creating digital archetypes and better understanding audiences
Reviewed on Mar 10, 2021
Review provided by G2
What do you like best about the product?
Since its design and conceptualization, the Interactive Museum of Economics (MIDE) has been characterized by establishing a permanent dialogue with its audiences, allowing it to place them at the center of its decisions. To this end, it has a dedicated full-time area to better understand its visitors and users through audience studies, research, and evaluation.
Each new development of the museum starts from a deep exploration of its audiences aimed at satisfying their expectations and needs. In this sense, Audiense Insights has been a pleasant surprise and a very valuable tool that has allowed us to explore the characteristics of our audiences in digital ecosystems.
Through more than 175 variables, it is possible to define user archetypes, both current and potential, from a perspective not only demographic but also through their affinities, interests, and online habits.
Without a doubt, the Interactive Museum of Economics will continue to use the Audiense Insights platform as an important part of its range of tools to better understand its audiences and provide them with excellent service.
Each new development of the museum starts from a deep exploration of its audiences aimed at satisfying their expectations and needs. In this sense, Audiense Insights has been a pleasant surprise and a very valuable tool that has allowed us to explore the characteristics of our audiences in digital ecosystems.
Through more than 175 variables, it is possible to define user archetypes, both current and potential, from a perspective not only demographic but also through their affinities, interests, and online habits.
Without a doubt, the Interactive Museum of Economics will continue to use the Audiense Insights platform as an important part of its range of tools to better understand its audiences and provide them with excellent service.
What do you dislike about the product?
So far, we have liked everything about Audiense Insights.
What problems is the product solving and how is that benefiting you?
Audiense Insights allows us to better understand our current and potential audiences in digital ecosystems.