Sold by: Audiense
Put consumer segmentation and cultural insights at the centre of your strategy. With Audiense Insights identify and understand any audience, no matter how specific or unique it is. Effortlessly create reports using filter options such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Long description
Overview
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You are able to create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.
What are we trying to solve?
Tackling traditional consumer research: it's time-consuming, static and very expensive. Incorporation of social data into organisational strategies: Making use of audience-based data rather than just conversational keyword-based data Brand strategy & personalisation have become very tactical at the expense of performance marketing The benefits of using Audiense:
Data based audience identification Our unique social consumer segmentation provides a great data foundation for persona development, understanding the audiences that matter to your business, or finding new audience opportunities. Determining effective interest & affinities: Audiense uses segmentation to deliver actionable insights, and targeted information. Our classic method of segmentation, interconnectivity, is available for use. Clustering individuals based on interconnections among them helps to identify niche segments, or 'odd ones out'.
Strategy Personalisation: Combined with affinity analysis, it gives you the ability to tap into ever-evolving culture and trends allowing for effective personalisation and relevance in:
Influencer and Sponsorship selection Content/creative development PR & Comms strategy Media planning in the cookie-less world (e.g. contextual advertising strategy) Complement your techstack: Audiense goes hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping we act as the "bridge for intelligence" to stack sources of insights:
Existing Social Listening Third-party audience Survey Platforms 1st party data
Highlights
- Analysis: Identify and gain insight into your audience by looking at their demographics, interests, engaging content, online habits and purchasing behaviour. Optimise your advertising campaign targeting.
- Segmentation: Find out who the smaller communities are that contribute to the full audience, and pinpoint new niches.
- Activation: Uncover and activate the most relevant online/offline channels, media outlets and social networks to reach your audience.
Details
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Pricing
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Dimension | Description | Cost/12 months |
|---|---|---|
Audiense Insights 60 | 60 Audience Insights Reports | $8,352.00 |
Audiense Insights 120 | 120 Audience Insights Reports | $14,000.00 |
Unlimited 10 seats | Unlimited Audiense Insights Reports 10 seats | $25,000.00 |
Unlimited 20 seats | Unlimited Audiense Insights Reports 20 seats | $39,000.00 |
Unlimited 35 seats | Unlimited Audiense Insights Reports 35 seats | $55,000.00 |
Unlimited 50 seats | Unlimited Audiense Insights Reports 50 seats | $60,000.00 |
Unlimited 100 seats | Unlimited Audiense Insights Reports 100 seats | $120,000.00 |
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Customer reviews
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222 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Nicolas S.
great performances and attention to detail in exploring audience insights
Reviewed on May 02, 2025
Review provided by G2
What do you like best about the product?
I like how flexible the software is and how deep you can explore audiences
What do you dislike about the product?
maybe that you are solely focused on Twitter
What problems is the product solving and how is that benefiting you?
I explore early adopters, and explore audience analysis for TV series
Entertainment
Comprehensive Audience Insights
Reviewed on May 02, 2025
Review provided by G2
What do you like best about the product?
The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an easily digestible way. The Audiense team has also been receptive to our feedback and has added features we requested.
What do you dislike about the product?
Nothing significant comes to mind. It would just be nice to have this platform linked with a social listening tool to be able to instantly pull insights without having to export comments/users and import them into Audiense.
What problems is the product solving and how is that benefiting you?
Through Brandwatch, we're able to easily track social conversation and social volume. However, Brandwatch is not particularly useful when analyzing the composition of audiences talking about something online. Audiense helps us deep dive into WHO is talking about a movie and more closely analyze opportunity audiences or problematic audiences.
Food & Beverages
Audiense is a great tool, but some improvements can be done.
Reviewed on Mar 28, 2025
Review provided by G2
What do you like best about the product?
Being able to undersrand where does the conversation sits in terms of who is part of and what are tha affinities they have.
What do you dislike about the product?
Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater and refine the search there. Also the posibility of editing the results whenever the results are not matching an analyst pov.
What problems is the product solving and how is that benefiting you?
Understanding the audiense behind a crisis issue for the client.
Sports
Audiense is a reliable and innovative tool
Reviewed on Feb 17, 2025
Review provided by G2
What do you like best about the product?
Audiense provides detailed information about social following at the touch of your fingers, it is an easy to use tool and provides valuable insights that we can share with our clients
What do you dislike about the product?
since they are constantly innovating and improving there are always new ways of working to learn
What problems is the product solving and how is that benefiting you?
Detailed information about influencer social marketing
Market Research
Great tool for understanding the characteristics of your target audience on social
Reviewed on Feb 14, 2025
Review provided by G2
What do you like best about the product?
We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...)
I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.
The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly.
The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential.
Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy.
I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.
The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly.
The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential.
Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy.
What do you dislike about the product?
I would love to see additional social data sources integrated into Audiense.
What problems is the product solving and how is that benefiting you?
It enabled us to gather thorough and detailed information about the characteristics of our target audiences, insights that would have been impossible to obtain through the traditional web listening tools we typically use.