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222 reviews
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    Broadcast Media

great audience analysis tool

  • April 24, 2018
  • Review provided by G2

What do you like best about the product?
Be able to see the audience of a specific analysis influencer by category.
It's great to do a more detailed analysis of the influencer in its category.
in general, it seems a very good tool for analyzing audiences and influencers
What do you dislike about the product?
It is not very clear because there are accounts that are influential in something that have no relation.
What problems is the product solving and how is that benefiting you?
Know influencers of specific categories in my country.
For me personally it is to verify if I am an influential part in some category
Recommendations to others considering the product:
Analyze by categories and then to each influencer.
See in detail each topic of the audience of an account


    Marketing and Advertising

Don't sign up on the annual plan

  • March 12, 2018
  • Review provided by G2

What do you like best about the product?
some features such as data mining in Twitter but features such as direct messaging or auto messaging were taken away during the subscription.
What do you dislike about the product?
Predominantly just Twitter. Customer service truly sucks. They said they would get back within a timeframe and didn't. They put me on auto renew and when I requested to cancel they refused to. To cancel the auto renew you have to follow a link that is not available easily and that just submits a request to cancel.

Very unethical sales practice.
What problems is the product solving and how is that benefiting you?
Prefer not to say


    Marketing and Advertising

Audience Intel

  • February 20, 2018
  • Review provided by G2

What do you like best about the product?
I like how it auto-segments your audience based on commonalities in demographics and interests.
What do you dislike about the product?
I wish it dove more into the psychographic commonalities and often feel like there are large clusters of foreign users for domestic products but it doesn't help me monetize or drive definite conclusions from that.
What problems is the product solving and how is that benefiting you?
discovering audience intelligence data to inform social content affinities and uncover competitive data as well.


    Public Relations and Communications

Unique Audience Segmentation

  • January 11, 2018
  • Review provided by G2

What do you like best about the product?
This tool allows speedy segmentation of an online audience. This is really useful for quick and dirty research or in depth research projects. Due to API access, this tool works best for Twitter accounts but also features other platforms like LinkedIn and Reddit.
What do you dislike about the product?
The tool is (relatively) expensive and only allows a single user within the cheapest subscription.
What problems is the product solving and how is that benefiting you?
This helped us fulfil an audience research project. It also helps on new business pitches.
Recommendations to others considering the product:
Take a trial of the product and see if you would use it enough to justify the costs. The software is fairly unique and that's why it is so expensive.


    Market Research

Affinio for Social Listening

  • January 04, 2018
  • Review provided by G2

What do you like best about the product?
Affino allows us to create segments of consumers based solely on the topics they discuss socially.
What do you dislike about the product?
I cant think of anything I dislike about Affinio
What problems is the product solving and how is that benefiting you?
Social Listening analyses. We not only use NetBase to understand what is being talked about but we then team it up with Affinio to understand more about the segments of consumers that are saying them.
Recommendations to others considering the product:
none


    Ellen G.

A must have twitter marketing tool : Audiense

  • January 04, 2018
  • Review provided by G2

What do you like best about the product?
Easy to follow and unfollow users, and very simple to filter followers and following based on criteria such as date of last tweet, time since you followed. It is very easy to use solution for monitoring client Twitter profiles . Receiving analytic reports, these are detailed and the social community management is nice and so easy here.
What do you dislike about the product?
The free version's function is very limited. I do wish that the free version had a few more features other than basic reporting. It was complicated at first and I'm not sure that I ever got the full benefit from it.
What problems is the product solving and how is that benefiting you?
We have almost 4-5 company twitter accounts. These are useful for branding, customer listening and marketing promotion . We are effectively managing our twitter accounts using socialbro.
Recommendations to others considering the product:
If you want to manage your twitter targetting, engagement in a very professional manner, you should try this twitter management software . It will give you in-depth twitter account analytics report.


    Sonali Y.

Powerful way to manage your twitter account

  • January 02, 2018
  • Review provided by G2

What do you like best about the product?
At G2Crowd Platform , I am happy to see Audiense at the top as it deserves the same. It has a Very clear way to view engagement and target the most effective influencers. The Dashboard is also excellent and useful, and especially for larger accounts.The interface is so easy navigated and easy to receive analytics.

What do you dislike about the product?
Being honest, nothing is wrong here. Nothing really jumps to mind, so far all is well. It can be a little slow gathering information for reports - I often want the data immediately.
What problems is the product solving and how is that benefiting you?
I am saving a lot of time and concentrating on the analysis part of the job. I am managing my multiple business twitter accounts here . It allows me to get a better idea of where they are, their gender, as well as their interests
Recommendations to others considering the product:
If you want to manage your twitter professionally , this is a must have software.


    Marketing and Advertising

Decent Network Analysis Software

  • October 30, 2017
  • Review provided by G2

What do you like best about the product?
Quick cluster/demographic info with interesting insights on Cluster Interests and Behaviors
What do you dislike about the product?
Limited to Twitter; not accurate representation of a social network
What problems is the product solving and how is that benefiting you?
Social media clustering; tribe analysis


    Himanshu J.

Best tool to manage multiple twitter accounts.

  • September 19, 2017
  • Review provided by G2

What do you like best about the product?
Audiense is my best tool for managing twitter It helps me to search people to follow and unfollow those who don't follows me back. I can set a welcome message and also It helps me to send and track automated direct message campaigns so that I can tell a bunch of people about my product. Also I can analyzes my followers and generate a ‘best time to tweet’. Can easily integrate with buffer and schedule post at best time that suites my twitter community.
What do you dislike about the product?
Can't schedule a post from this tool will have to look other software for scheduling.
What problems is the product solving and how is that benefiting you?
Understand competitors' followers and twitter strategy. Help me to copy competitors followers and engage them. It also help me to find influencer's I follow and who follows me.
Recommendations to others considering the product:
Audiense is a good platform to start with twitter marketing with advanced reports and analytics


    Deanna M.

Useful tool for large data sets!

  • September 14, 2017
  • Review provided by G2

What do you like best about the product?
the cluster graphs are great - they look great for presentations and reveal useful insights that would take much longer to do manually.
What do you dislike about the product?
The groupings are not always the most accurate, but they do a pretty solid job.
What problems is the product solving and how is that benefiting you?
Use it to sort through social listening for clients