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222 reviews
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External reviews are not included in the AWS star rating for the product.


    Design

If you base your social media on Twitter, then audiense is a nice-to-have app

  • May 31, 2020
  • Review provided by G2

What do you like best about the product?
I like to see when a follower joins or leaves my account
What do you dislike about the product?
I use the free version, so there isn't anything that I dislike, really.
What problems is the product solving and how is that benefiting you?
Audiense helps me weed out my following habits. Sometimes you will follow someone reciprocally. Audiense helps you discover if the person you reciprocally followed has a genuine interest in you or only in the fact that they gained a follower. It shows you when they unfollow you.


    JAVIER G.

THE BEST tool to obtain Business Intelligence from Social Networks data

  • May 28, 2020
  • Review provided by G2

What do you like best about the product?
The ability to obtain truly useful information for different areas of the company in 4 clicks.

For example:
From my group of followers, I would like to know which ones are also followers of these other brands and from that subgroup, I would like to know what they are talking about at this moment and where in the world they are located. And once I know that, I would like to send them a paid media campaign to show them what we are doing. And I want all this to happen in a few clicks and in less than an hour.
What do you dislike about the product?
I would like you to offer the same service based on LinkedIn data :-)
What problems is the product solving and how is that benefiting you?
We have not solved any problems. What we have achieved is many benefits, especially in improving the quality of our audience and the reach of our information.
Recommendations to others considering the product:
LinkedIn


    Kae W.

Audiense gets the job done...

  • May 28, 2020
  • Review provided by G2

What do you like best about the product?
The ability to analyze my Twitter account on a very granular level.
What do you dislike about the product?
Not a lot that I don't like about the software.
What problems is the product solving and how is that benefiting you?
I'm able to see what's missing on my Twitter account and finding audiences that I can target better.
Recommendations to others considering the product:
NA


    Chris B.

Great way to follow or unfollow Twitter users

  • May 28, 2020
  • Review provided by G2

What do you like best about the product?
The Audiense user interface is very easy to use and makes it simple and quick to unfollow users
What do you dislike about the product?
Not really sure what else Audiense offers
What problems is the product solving and how is that benefiting you?
Unfollowing a large number of users or being able to see who doesn’t follow you back is difficult without Audiense


Audiense has become an indispensable tool to identify all possible market audiences for my products.

  • May 28, 2020
  • Review provided by G2

What do you like best about the product?
The "Interests" analysis and the AI capabilities to identify any audience personality, highly valuable to build a powerful buyer persona. I tried many tools but there is no match for this incredible platform, very valuable for any digital marketing strategy.
What do you dislike about the product?
May have a little uncertain data within very small segments in small countries or geographies.
What problems is the product solving and how is that benefiting you?
-Certainty on my digital strategies
-Accurate Buyer Persona profiles.
-Highly accurate content marketing strategies.
-identify "lookalike" audiences for my marketing strategies.
-Identify potential new customer segments.
-Insights for paid media, influencers and platforms to deliver content.
Recommendations to others considering the product:
This is a unique platform to identify and propose audiences, very important for every marketing plan, easier than using expensive market research techniques.


    Andrew J.

Robust audience insights to tailor your marketing efforts and grow you following.

  • May 27, 2020
  • Review provided by G2

What do you like best about the product?
The depth of insights and affinities you can learn about your audience and the various segments that are revealed.
What do you dislike about the product?
Occasionally needing help to interpret the data.
What problems is the product solving and how is that benefiting you?
Improving our marketing targeting, extracting audience data, and leveraging the data to building audiences on several channels.
Recommendations to others considering the product:
It is Twitter-centric but insights can apply to advertising on Facebook and Instagram


    Civic & Social Organization

Helpful

  • May 27, 2020
  • Review provided by G2

What do you like best about the product?
Helps with social media and followers !!
What do you dislike about the product?
If you want extra actions you have to pay
What problems is the product solving and how is that benefiting you?
Helps me manage twitter followers
Recommendations to others considering the product:
You should use Audiense it helps you organise your social media profiles.


    Public Relations and Communications

A Cornerstone of Our Analytics Practice

  • May 27, 2020
  • Review provided by G2

What do you like best about the product?
The clustering algorithms that they use to naturally segment and identify personas is advanced and delivers intuitively sound results regardless of how complex or nuanced an audience you throw at it.

The insights gained from uploading an audience into their platform are incredible and are always eye-oping for our clients.
What do you dislike about the product?
I always wish that we could predict more attributes about audience members but in most cases it just comes down to a lack of publicly available data from the audience members.
What problems is the product solving and how is that benefiting you?
We use it to better understand the unique attributes and affinities of audiences that our clients care about.
Recommendations to others considering the product:
Definitely worth the investment.


    Phill P.

A fantastic way of understanding audiences.

  • May 27, 2020
  • Review provided by G2

What do you like best about the product?
The speed of being able to pull a huge amount of insight on social audiences at scale is unparalleled by other providers.
What do you dislike about the product?
The exports and process for getting raw data out of the platform could be easier.
What problems is the product solving and how is that benefiting you?
Understanding audiences for clients, whether it's to find out potential new ones or a deeper understanding of existing ones.


    Vasco L.

Audiense Review

  • May 27, 2020
  • Review provided by G2

What do you like best about the product?
User-friendly, with lots of information.
What do you dislike about the product?
At first, it is hard to select what you really want.
What problems is the product solving and how is that benefiting you?
Gather information about crowds and specific groups. It helped us acquire the information faster, and with more rigor.
Recommendations to others considering the product:
Check if it does what you need, like social media information extraction, and what costs it may have.