Audiense Insights
AudienseReviews from AWS customer
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What do you like best about the product?
It helps finding your target audience and segments followers in a useful way
What do you dislike about the product?
Its based on Twitter and that does not give me a secure feeling
What problems is the product solving and how is that benefiting you?
Target audience definition
Moon magic insights
What do you like best about the product?
Matching the personality traits from IBM Watson to actual individual star signs was really interesting. My content and engagement has dramatically increased!!
What do you dislike about the product?
I wish I could compare more then 2 baselines at one time however I’ve been told this is coming soon!!
What problems is the product solving and how is that benefiting you?
I’m understanding my potential new clients before even meeting them!!
exceptional account handling
What do you like best about the product?
the personal service i received from the team
What do you dislike about the product?
nothing, i don't have an issue with any of the services they provide me
What problems is the product solving and how is that benefiting you?
we have been able to look deeper into the markets and organisations we were looking to penetrate, giving us valuable insights and information to be able to launch a detailed engagement programme
Recommendations to others considering the product:
use it
Audience Making the difference
What do you like best about the product?
I love the depth of the information you get and how it can be applied. For me I was blown away how much information was available
What do you dislike about the product?
Nothing much is ace! Before this I was stuck guessing
What problems is the product solving and how is that benefiting you?
It stops you having to guess when creating a customer avitar
On demand, actionable insights contributing towards our targeting and pitch work :-D
What do you like best about the product?
As Audiense segment by connectivity it allows us to isolate audiences with a reasonably high degree of like mindedness. This is perfect for advising our clients on personalised content. Reports typically take around an hour to generate so perfect for a last minute pitch.
What do you dislike about the product?
Whats there to dislike?? I am continually learning new ways to maximise this tool. Perhaps ask for a demo from the team to ensure you see everything early doors!!
What problems is the product solving and how is that benefiting you?
Quicker access to interesting insights for client presentations.
Insight Delights
What do you like best about the product?
I have been so impressed by this platform and the insights available (in lightening speed). I've been exposed to many platforms in the industry but I found the insights to be truly unique and helpful. This deeper understanding of audiences is an absolute delight for create engaging content.
What do you dislike about the product?
I am yet to discover something I don't like about this platform.
What problems is the product solving and how is that benefiting you?
Sometimes it is difficult to understand niche or emerging audiences, I feel like the insights available on this platform have helped me to understand audiences in new ways and shaped how I produce content. The data is quantified and qualified in a user friendly way so that we don't have to work too hard to dig out compelling insights.
Powerful audience segmentation tool
What do you like best about the product?
Level of detail in the audience insights reports.
Depth of options for creating reports.
Visualisations and quality of exported reports.
Depth of options for creating reports.
Visualisations and quality of exported reports.
What do you dislike about the product?
Nothing that I have used within Audiense has been an issue.
What problems is the product solving and how is that benefiting you?
Understanding our audience.
Developing focused targeting
developing better campaigns based off of our audiences interests.
Developing focused targeting
developing better campaigns based off of our audiences interests.
Excellent tool to analyze social networks
What do you like best about the product?
It is a very easy solution to monitor Twitter profiles, it is very effective and provides information on the influence of others, it also offers intuitively solid results, the ability to segment audiences is extremely powerful, it is also very useful to have several social links next to each influencer, the Dashboard is also excellent and useful, it is also one of the most efficient search tools, it is a very powerful platform.
What do you dislike about the product?
Until today I have not had any problems with this platform, it seems to me that it provides an excellent service, I hope it continues to grow even more.
What problems is the product solving and how is that benefiting you?
It is a powerful tool to report data on the creation of content, also offer a great product adapted to the needs of its users, we have obtained many benefits with this tool, it also helps us increase the quality of the content, it is much better than any other social media tool, it also allows us to analyze a Twitter account, also the ability to perform analysis is very productive.
Recommendations to others considering the product:
I recommend that you use Audiense, with this powerful software you can grow your social network accounts in a very effective way, you can also reach the most suitable users, it works very well I can guarantee it.
Actionable Insights in an actionable format
What do you like best about the product?
A lot of stuff actually.
For starters the Segmentation available up front is very insightful, especially combined with social listening.
I also am a big fan of the personality insights available on the tool. its a great conversation starter
lastly, buying mindset helps a lot in determining purchase influences
For starters the Segmentation available up front is very insightful, especially combined with social listening.
I also am a big fan of the personality insights available on the tool. its a great conversation starter
lastly, buying mindset helps a lot in determining purchase influences
What do you dislike about the product?
The platform downloads a ppt as an image making it harder to customize. some of the metrics are cut out as well.
Searching for a keyword in a specific market within the tool is also a feature that is missed. However, our SL tool is now linked which helps overcome this problem.
If i was nitpicking, a 2-3 runtime. Although the report is well worth the wait. We usually plan around this for now but it would be great to get this quicker.
Searching for a keyword in a specific market within the tool is also a feature that is missed. However, our SL tool is now linked which helps overcome this problem.
If i was nitpicking, a 2-3 runtime. Although the report is well worth the wait. We usually plan around this for now but it would be great to get this quicker.
What problems is the product solving and how is that benefiting you?
There is so much to learn about an audience, which typically took weeks of analysis. Even then you still don't get the same output as with Audiense. The tool is really good for content creation, personalization and tone.
These reports always get the marketing team to notice :)
These reports always get the marketing team to notice :)
At the cutting edge, their approach is one which will become industry standard in the years to come
What do you like best about the product?
The methodology is by far the best to develop segments, utilising Machine Learning to the best of its abilities to generate genuine audience insight that helps our global clients to truly understand who and what their consumers and adjacent consumers are.
What do you dislike about the product?
There isn't really a downslide, we just want more functionality using similar methodology and for the service to continue to grow
What problems is the product solving and how is that benefiting you?
Consumer behaviour, Category analysis, Driver development, Audience segmentation - all of these have benefitted with better insights than any tool I know of - and I have have used them all
Recommendations to others considering the product:
If you want cutting edge segmentation nothing beats Audiense
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