Audiense Insights
AudienseReviews from AWS customer
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Powerful tool and very ergonomic interface
What do you like best about the product?
The ease of use, the quality of results and data interpretations. The quality of customer support and teams.
What do you dislike about the product?
Analysis profiling conditioned by platform policies
What problems is the product solving and how is that benefiting you?
Understanding audiences and persona definitions.
Extremely detailed information to analyze audiences
What do you like best about the product?
All the information is very detailed and extremely useful for analyzing the potential audience of a social media profile. As a basis for more detailed studies, it is extraordinary.
What do you dislike about the product?
The information is so exhaustive that it's hard to truly take advantage of it. For an individual user, the cost of the platform is somewhat excessive, and I only use it for educational purposes to create reports with my students.
What problems is the product solving and how is that benefiting you?
It helps me analyze the potential audience of a profile, political in this case, and relate the content that profile publishes with the possible audience it is targeting.
Audience for new segments
What do you like best about the product?
Being able to differentiate between the different types of consumers that exist.
What do you dislike about the product?
That sometimes profiles look very similar
What problems is the product solving and how is that benefiting you?
Find new audiences to whom we speak or sell something
Too much info
What do you like best about the product?
Direct and intuitive geographic data for segmentation
What do you dislike about the product?
Understanding the report is too broad and you get confused
What problems is the product solving and how is that benefiting you?
Access the information because it takes time to generate
Excellent tool for creating digital archetypes and better understanding audiences
What do you like best about the product?
Since its design and conceptualization, the Interactive Museum of Economics (MIDE) has been characterized by establishing a permanent dialogue with its audiences, allowing it to place them at the center of its decisions. To this end, it has a dedicated full-time area to better understand its visitors and users through audience studies, research, and evaluation.
Each new development of the museum starts from a deep exploration of its audiences aimed at satisfying their expectations and needs. In this sense, Audiense Insights has been a pleasant surprise and a very valuable tool that has allowed us to explore the characteristics of our audiences in digital ecosystems.
Through more than 175 variables, it is possible to define user archetypes, both current and potential, from a perspective not only demographic but also through their affinities, interests, and online habits.
Without a doubt, the Interactive Museum of Economics will continue to use the Audiense Insights platform as an important part of its range of tools to better understand its audiences and provide them with excellent service.
Each new development of the museum starts from a deep exploration of its audiences aimed at satisfying their expectations and needs. In this sense, Audiense Insights has been a pleasant surprise and a very valuable tool that has allowed us to explore the characteristics of our audiences in digital ecosystems.
Through more than 175 variables, it is possible to define user archetypes, both current and potential, from a perspective not only demographic but also through their affinities, interests, and online habits.
Without a doubt, the Interactive Museum of Economics will continue to use the Audiense Insights platform as an important part of its range of tools to better understand its audiences and provide them with excellent service.
What do you dislike about the product?
So far, we have liked everything about Audiense Insights.
What problems is the product solving and how is that benefiting you?
Audiense Insights allows us to better understand our current and potential audiences in digital ecosystems.
THE BEST tool to obtain Business Intelligence from Social Networks data
What do you like best about the product?
The ability to obtain truly useful information for different areas of the company in 4 clicks.
For example:
From my group of followers, I would like to know which ones are also followers of these other brands and from that subgroup, I would like to know what they are talking about at this moment and where in the world they are located. And once I know that, I would like to send them a paid media campaign to show them what we are doing. And I want all this to happen in a few clicks and in less than an hour.
For example:
From my group of followers, I would like to know which ones are also followers of these other brands and from that subgroup, I would like to know what they are talking about at this moment and where in the world they are located. And once I know that, I would like to send them a paid media campaign to show them what we are doing. And I want all this to happen in a few clicks and in less than an hour.
What do you dislike about the product?
I would like you to offer the same service based on LinkedIn data :-)
What problems is the product solving and how is that benefiting you?
We have not solved any problems. What we have achieved is many benefits, especially in improving the quality of our audience and the reach of our information.
Recommendations to others considering the product:
LinkedIn
Very good experience, both in the way of using the tool and in the analyses it provides.
What do you like best about the product?
The details it provides about Twitter communities, geolocation, and the ability to run micro-segmented campaigns.
What do you dislike about the product?
Sometimes when we have wanted to do an analysis of a day, there has been some inconvenience due to time zone differences.
What problems is the product solving and how is that benefiting you?
We have always been given personalized attention that has allowed us to resolve any possible issues that may have arisen. It has allowed us to analyze our clients' Twitter communities in depth, so that by better understanding the community, we can define much more effective tactics.
Recommendations to others considering the product:
As a tool for analyzing the Twitter community, it is exceptional for deeply understanding the customer community and carrying out more effective micro-segmented actions.
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