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External reviews

154 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Andrew M.

Tray.io makes us more dynamic!

  • February 08, 2024
  • Review provided by G2

What do you like best about the product?
I love that it allows teams to maximize their API's, expanding the dynamacism and relevance of a core product without extensive dev work. In my experience, it's made products more adaptable, and allowed us to focus valuable engineering resources on more frutiful products.
What do you dislike about the product?
You are passing data through a third party, which can create some security issues in certain instances. However, because of the work Tray has done with partnerships, that concern is often mitigated.
What problems is the product solving and how is that benefiting you?
Tray.io is allowing us to easily yet comprehensively connect to integration partners, and to also put our customers in a position to fully utilize our API. This puts our product in a better position within the customer's tech stack while also allowing us to provide better ROI by solving for more use cases.


    Dan P.

Tray makes it easy to automate workflows between technologies in a scalable way

  • February 01, 2024
  • Review verified by G2

What do you like best about the product?
I like using Tray. I've been a user since the beginning! The UI has received many updates and they've all been really helpful. I like that you can create a workflow, easily copy it and repurpose it for other services. It because of the powerful template capabilities and nodes that we were able to scale our data sync service to our own customers!

The success of implementing Tray in our business has enabled us to increase customer satisfaction, rentention, and close deals without the need of high effort and expensive code creation. It's a great low/no-code platform.

Their support has also been instrumental in our success. It's much appreciated!
What do you dislike about the product?
Currently I'm not experiencing any downsides; however, I've only ever used Tray.io, with some minor experience using Zapier, Workato, and MS Logic Apps. With my limited experience of similar platforms, I don't know if I'm missing out on something but Tray suits our needs and is reasonably priced so I haven't had any reason to dive into other platforms so far.
What problems is the product solving and how is that benefiting you?
- Data sync between various CRM platforms and UserVoice
- Scalable, repatable processes no matter the volume
- Integration testing
- R&D


    Enrico S.

End to end automation and integration solution

  • November 23, 2023
  • Review verified by G2

What do you like best about the product?
* Intuitive and easy to use (especially as a technical person, it comes naturally)
* Comprehensive logging and log search capabilities
* Flexibility in any situation
What do you dislike about the product?
I'd like to see more pre-built tools for common business scenarios.
Two specific ones that come to mind: parallel execution which waits for all threads to complete before proceeding further and request trickle for APIs that allow low throughput
What problems is the product solving and how is that benefiting you?
Tray.io helps bridge the gap between software applications through automation and integration.
It helps build businesses based on composable enterprise patterns where you choose the best SaaS tools for the job and then orchestrate them together with the use of Tray.io to obtain a unique business advantage.


    Gareth L.

Powerflow integration workflows

  • November 15, 2023
  • Review verified by G2

What do you like best about the product?
We receieved great support from Jash, an architect who helped us build out initial workflows. There are a lot of different connectors that will allow you to integrate with lots of different services.
What do you dislike about the product?
Customer support with the support team via email was not instant and it was some times dragging on for days due to timezone differences sending 1 message per day back and forth. This may have changed now as this was based on experiences a couple of years ago.
What problems is the product solving and how is that benefiting you?
Tray.io allowed us to automate sending messages into Slack off the back of webhook events. It also enabled us to sync employee data from a HR system into our system.


    Information Technology and Services

Worst vendor experience

  • November 09, 2023
  • Review verified by G2

What do you like best about the product?
It did allow us to go to market faster with two integrations. But the cost of maintenance has already severely eaten into that advantage.
What do you dislike about the product?
In the last few months, Tray has managed to delete our users, attempt to recover them, and fail -> certain customers could not access the Tray embedded integrations that are available to them due to Tray errors.
Tray's inability to change the timeout of the embedded layout to more than 5 minutes, meant that we had to add over a month of work to our timeline in order to build the UI ourselves for a very common use case: mapping CRM fields.
Tray's inability to allow us to edit the 'Finish' button for authentication means that our customers STILL see this awkward first step in the integration for authentication saying 'Finish' even though it's only the first step of the integration.
For its Salesforce connector, Tray requires FAR more permissions to the customer's Salesforce instance than we require in the integration itself: we only need read access to the specific objects that the customer maps, but Tray asks the customer for a lot more data access, to the point of 'View All Data' within Salesforce. Tray also asks for permissions to manage flows, which is ridiculous for an integration that only requires read access. Tray has made it a lot harder for us to build and ship integrations for customers, instead of easier. Our engineering team is exhausted at having to deal with Tray, and regret the decision to proceed with them as a vendor. They have changed our CSM several times and recently the only reliable person we've encountered at Tray (he was technical and answered our engineers' questions) has left the company. They keep trying to upsell us professional services in order to help 'guide us' to use the embedded app properly - but we have not learned anything in interacting with them that we did not know before from the documentation.
Further, their documentation has been incorrect, leading us to believe that more customer-side permissions are required than they actually are. Please spend some time ensuring your documentation is up-to-date, instead of trying to sell clients more professional service hours.
What problems is the product solving and how is that benefiting you?
Tray embedded's value proposition is to make integrations easier + faster to build and launch, with low code.


    Computer Software

Great tool for rapid development and agility

  • November 08, 2023
  • Review verified by G2

What do you like best about the product?
The pre-built connectors make authenticating and using APIs a snap. It is very easy to make quick changes, test them, and get value immediatly.
What do you dislike about the product?
As with any product there are sometimes things I think can be better, but overall it is easy to find workarounds for things if needed.
What problems is the product solving and how is that benefiting you?
Integrating with a variety of platforms in a common way.


    Kian Z.

Automation Made Easy

  • November 07, 2023
  • Review verified by G2

What do you like best about the product?
-So many connectors, very easy to get connected and setup
-So much flexibility with branching and looping
-No-Code/Low-Code/Lotta-Code all in one place.
-Far more flexible than Zapier while also not being as easily accesible to those outside Operations.
-Mandatory Foldering
-Incredibly helpful Support Community
-Daily/weekly/monthly tasks become one time builds
What do you dislike about the product?
-Things that feel like out of the box stuff isn't there. Delay nodes longer than ten minutes and the like, easily done in Zapier but not here.
-Usage Based Pricing Model (but everyone uses that nowadays)
What problems is the product solving and how is that benefiting you?
Tray solves lead routing/alerting/data manippulation and cleanup process for us with ease.


    Aaron G.

Enables IT systems to automate without the overhead of code management.

  • August 03, 2023
  • Review provided by G2

What do you like best about the product?
Tray provides the ability to create advanced automation (usually within the ETL sphere, at least for us) without the need for a huge staff to provide upkeep in addition. As opposed to something like cron jobs writing out to an external logging service, Tray takes care of all of this by putting it all into one workspace.
What do you dislike about the product?
As a senior engineer with some dev experience, Tray does some things a bit more "complex" than they need to be. I understand the need occasionally, as it's made for non developers to get their hands dirty - however there's some room for improvement around the ability to do certain tasks. A small example would be APIs payload returns sometimes don't play nice with Tray, where Tray will want to make something "static" or "fixed" yet the live data says otherwise, etc.
What problems is the product solving and how is that benefiting you?
- Takes workload off of code lifecycle management
- Simplifies deployment processes
- Removes the need for code / package standardization
- Simplifies work ingress and execution through user logs.


    Juan M.

Great partner for Risk, Vulnerability, and Incident Management automations

  • July 25, 2023
  • Review verified by G2

What do you like best about the product?
We primarily utilize Tray.io for our Risk, Vulnerability, and Incident Management automations. The platform offers an array of tools and integrations that enable us to swiftly respond to various situations. While it provides valuable functionalities, there are instances where developing the right solution can be a bit complex. However, we appreciate that the Tray.io team is actively working on improving user-friendliness, and regular updates are helping to address this concern.
What do you dislike about the product?
Some integrations can be less intuitive, demanding a more in-depth understanding of the tools to effectively implement them. Despite this, Tray.io remains a reliable and powerful automation platform for streamlining our processes in Risk, Vulnerability, and Incident Management.
What problems is the product solving and how is that benefiting you?
Tray.io helps us with the integration of tools and the automation of repetitive steps that require more attention when scaling or resolving an incident. It's causing a great improvement on the resolution times.


    Computer Software

Ease of use and variety of app connectors supported

  • July 21, 2023
  • Review verified by G2

What do you like best about the product?
Drag, drop and configure. It's as simple as that.
What do you dislike about the product?
We have experienced some failures in certain connectors.
What problems is the product solving and how is that benefiting you?
Quick integration of over hundreds of apps. Being a startup, completing PoCs quickly for various apps is crucial to us (Read as releasing an app's integration in a week's time)