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Tray is an extremely powerful tool for connecting platforms
What do you like best about the product?
The platform is incredibly flexible, and their customer service is top notch. I requested a new connector for a platform we were using that wasn't currently supported by tray, and they added it quickly and then helped me set up everything I needed for my integration.
What do you dislike about the product?
The learning curve can be steep; this is especially true if you have no prior coding or logic flow experience.
What problems is the product solving and how is that benefiting you?
Integrating our development tracking (Jira) with our project management platform and our CRM. I just started working on a new integration today to sync data from our cloud data lake into Airtable.
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From Marketer to API builder in less than a month with automation critical to business growth.
What do you like best about the product?
Tray's user interface made it easy for me to build my first API integration to automate data flow between different systems in our martech stack. Some competitors provide out of the box integrations, but often those are rigid and don't allow for modifications based upon your unique business processes and needs. Tray let's you build the way you NEED to build. Having never built an API integration before, the idea of out of the box, no thinking required sounded nice. But I'm glad I chose Tray! As the use case evolved, I had to adjust the integration to capture and process different kinds of data to achieve our goals. Another out-of-the-box player wouldn't have been able to do this without buying more product.
They're also security and compliance forward as a business and technology - which several others I evaluated were NOT. Only 17% of martech is SOC 2, Type II certified and that's a critical factor in technology we choose to use to protect the security of our clients, our data and our business.
They're also security and compliance forward as a business and technology - which several others I evaluated were NOT. Only 17% of martech is SOC 2, Type II certified and that's a critical factor in technology we choose to use to protect the security of our clients, our data and our business.
What do you dislike about the product?
Being a laymen to API integrations (knowing the lingo but not the actual minutia of how they work) I had a bit of a learning curve. I had some help, but it was somewhat limited and had to learn on my own. BUT, that was also a factor of the deal I negotiated - I opted to learn on my own vs a fee-based support engagement.
What problems is the product solving and how is that benefiting you?
We've integrated systems in our martech stack to automate data flows. Doing so has freed up various marketers' time to avoid manual list processing so they can focus on other higher value functions. It has also allowed us to automate communications based upon the data being transferred, which couldn't be done reliable when lists were manually ported.
Recommendations to others considering the product:
If you're looking for a tool which is flexible to meet your business process and provides the compliance and security your organization requires, Tray is the right choice.
Very pleasing experience working alongside Tray.io support team.
What do you like best about the product?
The close support and the platforms ease of use
What do you dislike about the product?
There are still some issues working collaboratively, although progress has been made to reduce this pain point.
What problems is the product solving and how is that benefiting you?
We rely on Tray.io to integrate various services that need to share and react to data across different workflows of the company.
Tray.io
What do you like best about the product?
The ease of use for the platform is great. you can pick up the platform and easily understand how to implement a solution.
What do you dislike about the product?
I haven't had any dislike so far . The team has been very supportive with any question that came up.
What problems is the product solving and how is that benefiting you?
Used to the system for cleansing of data . This is easily accomplished with the different nodes which are available within the platform.
Recommendations to others considering the product:
Great platform to utilize for the automation of business processes.
Tray.io has been an incredible partner in the past year....
What do you like best about the product?
There platform is very user friendly and the data tools and connectors are outstanding
What do you dislike about the product?
Having to fill out a box I did not want to
What problems is the product solving and how is that benefiting you?
Tray was the connector we were looking for to tie together multiple systems and share data or send data in any direction, the automated triggers waiting to run workflows are a great feature if you dont want to run things on a schedule.
Tray.io helps our process
What do you like best about the product?
how easy it is to sync with salesforce and fill out forms
What do you dislike about the product?
sometimes that tray will go down and not let us uplaod
What problems is the product solving and how is that benefiting you?
projects working hand in hand with salesforce
Recommendations to others considering the product:
it works and it helps
An auto-magic, easy to use joy to work with
What do you like best about the product?
I find Tray extremely intuitive and, perhaps more importantly, more powerful to use relative to other automation tools. That's not to say there isn't a learning curve, however I think that's worth it given that once you get a base understanding of its various utilities, you can really begin to see a multitude of interesting automation use cases that can help many different teams across an organization.
What do you dislike about the product?
I wish it was easier to take component parts from other workflows and copy them over, this would make the build process much faster I believe.
What problems is the product solving and how is that benefiting you?
ETL'ing customer attributes from our data warehouse to marketing automation systems, automating GDPR deletion requests, powering simple chat bot responses with Intercom, pulling data from SaaS solution and putting it in data warehouse, sending customer lifecycle messages using data in our warehouse (which we can't/don't wan't to put in our marketing automation systems)
Recommendations to others considering the product:
Make sure that you have a semi-technical end user to administer it. That doesn't need to be an engineer per-see, just someone who is comfortable with technical concepts.
Flexible, powerful and easy to use
What do you like best about the product?
I've used other integration/automation tools in the past, and Tray is more powerful, easier to use and more flexible than the rest. The tool gives you a visual workflow format to plan and create your integrations and automation workflows. Not only does it give you out of the box connectors for common connections between tools like Salesforce, Intercom, Mode Analytics, AWS, and Segment, it gives you connectors for common functions like HTTP clients, scripts, booleans, loops, csv readers and more. These combined have allowed me to create custom workflows and integrations that perfectly match our tech stack and automation needs.
I'm a visual learner and planner, and I'm not a full fledged developer, so Tray's visual, drag and drop workflow builder makes it easy to keep track of complex functions and flows. They also have some of the best support to work with.
Overall, I highly recommend Tray for any company or team in need of a flexible automation and integration tool. It's a great platform in particular for people in technical marketing, marketing ops, growth, marketing automation and other tech adjacent roles to learn and get hands-on experience with more technical concepts and skills in order to power their work in ways that previously only developers and engineers could facilitate.
I'm a visual learner and planner, and I'm not a full fledged developer, so Tray's visual, drag and drop workflow builder makes it easy to keep track of complex functions and flows. They also have some of the best support to work with.
Overall, I highly recommend Tray for any company or team in need of a flexible automation and integration tool. It's a great platform in particular for people in technical marketing, marketing ops, growth, marketing automation and other tech adjacent roles to learn and get hands-on experience with more technical concepts and skills in order to power their work in ways that previously only developers and engineers could facilitate.
What do you dislike about the product?
They are scaling and adding features quickly, so I'm sure it's in the works, but sharing workflows that have user-level authentication steps with teammates can be tricky. It's more secure, and I prefer secure workflows over faster sharing, it's just a little quirk.
What problems is the product solving and how is that benefiting you?
We've been able to automate much of our manual data processes -- Intercom for example doesn't have a programmatic way to get message and conversation data out of the product for further investigation -- and some GDPR processes, which has saved us a ton of time.
We've also been able to automate our segmentation and audience building on the marketing automation side, so we can automatically enroll users in the most relevant communications based on current data and preferences.
We've also been able to automate our segmentation and audience building on the marketing automation side, so we can automatically enroll users in the most relevant communications based on current data and preferences.
Tray has allowed us to build out a full scale email marketing campaign
What do you like best about the product?
The ability to tap into our database and utilize any event to trigger an event with no engineering resources needed.
What do you dislike about the product?
No multi user accounts (yet), need to know basic SQL to get the most use out of the product, starter plan comes with limited CSM support however they have been EXTREMELY accommodating.
What problems is the product solving and how is that benefiting you?
With no engineering resources we have not been able to utilize any of marketing automation software that exists. This allows us to integrate with any of these platforms as well as keep our app lightweight because we no longer have to integrate an SDK. Within 1 week you can be up and running with pretty much any connector of your choosing.
Recommendations to others considering the product:
Most tech companies prefer to stay lean and not employ lots of people. But with this comes a lack of engineering resources. If you can't afford to dedicate an engineer to your marketing team, Tray can be a great replacement. They can operate at a large or small scale and will be cheaper than a full time hire.
Automation for the self servers
What do you like best about the product?
Great custom integrations, really easy to use and reduces bottleneck for getting biz done
What do you dislike about the product?
Small learning curve but great support!
What problems is the product solving and how is that benefiting you?
Connecting disperate systems at global organizations, solving very hairy problems
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