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From data to actions
What do you like best about the product?
ContentSquare helps the company and me to improve our platforms and share valuable insights with the stakeholders.
I love the explanations for each metric or dimension.
I love the explanations for each metric or dimension.
What do you dislike about the product?
Probably there's a lot of manual effort before seeing the results and making the tool show the data. Sometimes we skip working with CS because we don't have the time to properly set a specific mapping or any definition.
What problems is the product solving and how is that benefiting you?
It gives us qualitative insights and is very helpful when numbers are not enough to understand behavior.
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Great Value - consistent data, easy to onboard, great support
What do you like best about the product?
Data consistency, quick implementation. Great Customer Success Team, very proactive and italian speaking. Benchmarks are very relevant for fashion and luxury industries.
What do you dislike about the product?
The cost is relatively high compared to competitors, which may represent a barrier to entry. The platform requires dedicated people with good analytical skills and mindsets, but if a proper team structure it is worth the money.
What problems is the product solving and how is that benefiting you?
The platform is complementary to Google Analytics by giving additional metrics and insights. Sessions' replays usually are very helpful in confirming hypotheses. Website content's engagement and fruition is immediately easy to understand, as well as main paths (i.e. checkout steps) and users' frustrations.
A go-to tool to understand your customer behavior on your website!
What do you like best about the product?
The features including zoning analysis, journey analysis, and session replay, cover all the analytics needs to understand how users interact with the pages and navigate themselves through the pages. Using the features, page comparator and site overview, is also efficient for monitoring the site and page performance.
What do you dislike about the product?
Noting I can think of - it is a very user-friendly tool.
What problems is the product solving and how is that benefiting you?
It is time-consuming to wrangle the data that needs a lot of bandwidth from the engineering/data analytics team. Contentsquare is accessible to users from different backgrounds, making site optimization more manageable and efficient.
Great tool to form data-driven hypotheses and recommendations for site experimentation
What do you like best about the product?
Contentsquare allows marketers to analyze pages at a high level and granular level. You can see how a page performs in its entirety and from a component perspective (e.g., CTA button). Marketers can analyze and compare specific elements on a page to understand how users interact. This level of detail provides marketers with test ideas backed by data. The breadth of metrics that can be measured also provides beneficial insights. Contentsquare is our go-to tool for site optimization. The Contentsquare team is very supportive and enables our team to take full advantage of the tool to achieve our KPIs.
What do you dislike about the product?
I have noticed some inconsistencies when comparing Contentsquare data to other data sources like Google Analytics.
What problems is the product solving and how is that benefiting you?
Contentsquare allows us to understand consumer behavior and how to provide a better user experience.
Supporting our optimizations more than ever
What do you like best about the product?
A few things, CSQ allows us to nail down where customers are coming from and where they are going within our brochureware pages through the journey mapping tool.
This means we can identify different ways they interact with certain products and content within our website, thus enabling us to look at specific optimization content tailored around the customer journey.
I also particularly enjoy using the features which show us which specific areas of the pages customers are most engaged with vs. what they are least engaged with, as this gives us a real insight into how we can future iterate the website.
This means we can identify different ways they interact with certain products and content within our website, thus enabling us to look at specific optimization content tailored around the customer journey.
I also particularly enjoy using the features which show us which specific areas of the pages customers are most engaged with vs. what they are least engaged with, as this gives us a real insight into how we can future iterate the website.
What do you dislike about the product?
I don't think there is anything I particularly dislike. Still, CSQ can be pretty daunting for somebody who has recently joined the team. Therefore, having the team available for any questions through regular bi-weekly catch-ups is super helpful to bring things to life along with the bitesize learning.
What problems is the product solving and how is that benefiting you?
N.A
Makes Journey and Page Element analysis easy
What do you like best about the product?
The Journey Analysis tool simplifies journey analytics vs a program like Google Analytics, and is very visual - this is great for explaining to stakeholders.
Zoning Analysis allows me to easily analyse elements of a page and make informed decisions about how to optimise the page for both user experience and revenue return. I also love that I can export this data into Excel for further analysis.
Impact Quantification is great for putting revenue figures to site defects or Customer Journey frustration points.
Zoning Analysis allows me to easily analyse elements of a page and make informed decisions about how to optimise the page for both user experience and revenue return. I also love that I can export this data into Excel for further analysis.
Impact Quantification is great for putting revenue figures to site defects or Customer Journey frustration points.
What do you dislike about the product?
Journey Analysis results are not exportable as a table.
Though the Mappings function has been improved, the system does not logically add rules when you split pages - it repeats the entire ruleset and adds an extra criterion, which quickly fills up rules in Page Groupings (and then requires you to manually go through and delete them when it is overloaded).
I have to create separate mappings for Desktop and Mobile versions of the same page in Zoning Analysis, which wastes time (and is also at odds with CS Live which allows me to select 'all devices' rather than having to do each analysis separately).
I can't upload a CSV/XLSX list of Mapping Criteria to create a mapping/page group - if I exported a set of pages from another tool and could upload them to ContentSquare, this would save me so much time over manually inputting the criteria.
Some metric criteria/calculations are not well-explained - I need detailed information about how metrics are calculated so that I can explain this to stakeholders. The account managers are always helpful with finding this information for me, but it would be great to have a repository of this information somewhere on-site.
Though the Mappings function has been improved, the system does not logically add rules when you split pages - it repeats the entire ruleset and adds an extra criterion, which quickly fills up rules in Page Groupings (and then requires you to manually go through and delete them when it is overloaded).
I have to create separate mappings for Desktop and Mobile versions of the same page in Zoning Analysis, which wastes time (and is also at odds with CS Live which allows me to select 'all devices' rather than having to do each analysis separately).
I can't upload a CSV/XLSX list of Mapping Criteria to create a mapping/page group - if I exported a set of pages from another tool and could upload them to ContentSquare, this would save me so much time over manually inputting the criteria.
Some metric criteria/calculations are not well-explained - I need detailed information about how metrics are calculated so that I can explain this to stakeholders. The account managers are always helpful with finding this information for me, but it would be great to have a repository of this information somewhere on-site.
What problems is the product solving and how is that benefiting you?
ContentSquare helps me to identify and solve frustration points in the customer journey, and optimise pages in order to receive the best outcome for both the user and for my company.
Great onboarding experience, a great product providing amazing insights.
What do you like best about the product?
It's very easy to use and very powerful.
What do you dislike about the product?
though easy to use the number of options can be daunting.
What problems is the product solving and how is that benefiting you?
It's helped us provide a better experience for our users and increase revenue.
Incredibly helpful tool for CRO and CX/UX
What do you like best about the product?
I use Content Square extensively in my role at Sky and gain valuable insights about how our customers interact with our site.
The zoning analysis, impact quantification feature and CS Live are standouts for me when I need to quickly understand what's happening.
The zoning analysis, impact quantification feature and CS Live are standouts for me when I need to quickly understand what's happening.
What do you dislike about the product?
Whilst Content Square has many valuable features, it can take some time to upskill and to understand and appreciate their use cases fully.
What problems is the product solving and how is that benefiting you?
Content Square allows us to quickly understand customer behaviour and navigation onsite, as well as quickly identify errors and usability issues.
A great customer insights tool to add to your reporting toolbox
What do you like best about the product?
We have been using Contentsuare for over a year.
The Journay analysis helped up understand the friction points and areas that need impvoments.
The ablity to tie our custmers feedback via our survey tool to a session recrding made finding and fixing defects easier.
Greate onboarding and business support team, very respponsive.
The Journay analysis helped up understand the friction points and areas that need impvoments.
The ablity to tie our custmers feedback via our survey tool to a session recrding made finding and fixing defects easier.
Greate onboarding and business support team, very respponsive.
What do you dislike about the product?
Great tool for users but can be hard to export the data points to share with stkaeholders.
Mapping can be hard to modify when new pages are added to the website.
Mapping can be hard to modify when new pages are added to the website.
What problems is the product solving and how is that benefiting you?
Simple to use use and the zonning analysis is a time saver since we are able to track clicks and hovers on our pages and CTA with adding any tracking to the CTA.
Concise and visually appealing customer analysis is much easier now, thanks to Contentsquare.
What do you like best about the product?
Contentsquare makes sharing insights about customer journeys and behaviour easy and quick. Also, it is easy to use for colleagues without extensive quantitative backgrounds.
What do you dislike about the product?
As a quantitative research myself, I can find the range of possibilities of analysis limiting. This is expected, however, given that Contentsquare is based on producing visual output pre=-defined by the software itself.
What problems is the product solving and how is that benefiting you?
It's helping us understand user flows across several (and partially very nuanced) parts of our eCommerce. Also, it helps us track the performance of features of our platform over time.
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