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Visually stunning to understand customer journeys
What do you like best about the product?
There seems to be a tool available in the platform to cover almost any ask from our business about customer journeys. Also the way results are presented visually makes it easy to tailor your findings for different audiences.
What do you dislike about the product?
The mapping can get a bit messy, especially if your company regularly changes URL's so keeping on top of changes can become a challenge. The team helped us massively though with our initial set-up and are always on hand if needed.
What problems is the product solving and how is that benefiting you?
It helps us understand our customer's wants and needs to deliver a digital platform that is easy to navigate and has CX at its core. This in turn allows us to encourage customers to self serve easier and free up agents' time for complex enquires.
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Amazing tool for user insights!
What do you like best about the product?
Content Square is a fantastic tool for analysing customer behaviour and user journeys. The data insight received helps us drive change through the power of statistics. I find content square very easy to use and understand the data received. The zoning analysis feature is handy for pinpointing customer behaviour in a particular area of the journey, which helps with future optimisations. I also find the support received from the Content Square team is always super helpful and very prompt.
What do you dislike about the product?
No downsides for me, I think it's one of the best CX analysis tools on the market!
What problems is the product solving and how is that benefiting you?
None
Contentsquare is my not-so-secret superpower!
What do you like best about the product?
The thing I like best about Contentsqaure is the variety in evaluation tools while remaining simple and quick to use!
What do you dislike about the product?
I wish there was a better/ easier way to compare App Vs mobile Vs desktop!
What problems is the product solving and how is that benefiting you?
CS empowers us designers with data at our fingertips. Helping us to understand the actual customer issues and confirm our hypothesis confidently.
Powerful insight tool with easy to digest data and endless possibilities to improve CX!
What do you like best about the product?
Contentsquare allows digital teams to easily turn customer behaviour observations into actionable and valuable insights which make a real difference to customer experience. The tool has all of the customer insights you could want in one place. The visualisation elements make it perfect for sharing with stakeholders and helping others understand. If we ever have a problem or question, the support from the team at Contentsquare is excellent and extremely helpful! I use Contentsquare daily in my role and cannot fault the insights we take from it.
What do you dislike about the product?
There is quite a lot of manual set up at the beginning to get going in the tool.
What problems is the product solving and how is that benefiting you?
Identifying pain points in the customer experience and quantifying these focus areas.
Great experience using the platform and support from the representatives.
What do you like best about the product?
Contentsquare allows you to analyze data in a truly granular way. Considering these highly specific metrics enables you to optimize the user experience and achieve great results in terms of conversion rate. Another great advantage is the attention and availability of Contentsquare representatives, always available to clarify doubts and provide analysis insights.
What do you dislike about the product?
As the only suggestion for improvement, I would point out the development of the cs university section with even more examples of analysis and insights on the tool, perhaps also in Italian (but I see that you are already working on it).
What problems is the product solving and how is that benefiting you?
identify pain points, optimize pages that already perform well based on other indicators, and estimate the benefit of the evolutions we constantly bring to the corporate site or the subscription funnel
Helps us to identify and resolve our key customer frustrations
What do you like best about the product?
I love how easy it is to dig deeper into the data via the shortcuts, and how we can segment the data in all sorts of different ways. The visualisations bring the data to life so brilliantly, and the different metrics available in zoning analysis have given us a new level of insight we've never had before. The frustration score has also helped us identify customer frustrations that we weren't previously aware of, and the session replays are invaluable.
What do you dislike about the product?
I find creating and updating mappings a bit painful, especially as we're constantly adding new pages to our site. The recent updates have made things a bit easier though.
We've also had a few issues with our testing and analytics tool integrations. Sometimes they work brilliantly, and are so useful, but we've struggled with getting the data we need at other times.
We've also had a few issues with our testing and analytics tool integrations. Sometimes they work brilliantly, and are so useful, but we've struggled with getting the data we need at other times.
What problems is the product solving and how is that benefiting you?
Our main analytics tool helps us answer the 'whats', but not all of the 'whys'. The insight we get from Contentsquare has helped us answer a lot of those 'whys' by showing us what customers are actually doing, and what the key pain points are.
Contentsquare is also helping us to analyse page performance quickly and easily (where it may have taken a lot longer in other tools) meaning we can see what's working and what isn't, and act on those insights.
Contentsquare is also helping us to analyse page performance quickly and easily (where it may have taken a lot longer in other tools) meaning we can see what's working and what isn't, and act on those insights.
Fantastic tool for digital insights
What do you like best about the product?
I love using journey and the new funnel analysis to look at customer journeys online. Zoning analysis and CS Live are also amazing for seeing what customers are interested in on the page (or not!). CS Live is so quick and easy to use, providing immediate insights.
What do you dislike about the product?
The workspace/dashboard option could be better - i find the current functionality quite limited. I would love to be able to set up a workspace showing key metrics alongside zoning analysis, journey analysis and links to session replays with high frustration scores for crucial pages on the website.
What problems is the product solving and how is that benefiting you?
Contentsquare allows us to see how customers are interacting with the website and draw data-driven conclusions to inform experiments which aim to optimise customer experience alongside other KPIs.
Digital Merchandising Insights
What do you like best about the product?
Implementing ContentSquare, has given the team the ability to be reactive within the business and leverage these insights to make more informed business decisions regarding the customer journey across key touchpoints within the experience.
CS Live, Zonings, journey analysis and session replay would be the favourites as this allows you to understand customer behaviour and identify opportunities for your business.
CS Live, Zonings, journey analysis and session replay would be the favourites as this allows you to understand customer behaviour and identify opportunities for your business.
What do you dislike about the product?
It would be great if Contentsquare could be more user-friendly regarding mappings. It would be good for the team to have folders so that our team can easily find their mappings. As the whole business uses Contentsquare, finding the correct mappings that the team has created and are needed for the day-to-day business can be difficult and time-consuming.
What problems is the product solving and how is that benefiting you?
Understand customer behaviour and identify opportunities for the business.
10/10
What do you like best about the product?
The most helpful thing about CS is CS Live; you can measure changes in the Homepage, PDPs, PLPs, and also in the Checkout of our websites in less than 15 seconds.
What do you dislike about the product?
The main pain point about this platform is the look and feel of the page comparator feature. The numbers are tiny and when reporting, you have to copy and paste the data into an excel file.
What problems is the product solving and how is that benefiting you?
CS helps us in many actions, mainly in optimize the conversion in our websites, avoiding extra clicks, optimizing spaces and giving feedback from models to different filters
Data made easy
What do you like best about the product?
How much more interactive the data is to use and digest.
What do you dislike about the product?
It doesn't automatically know what I want to do and create things for me ahead of wanting/needing them. So it doesn't monitor my behaviours to see what I may want/need.
What problems is the product solving and how is that benefiting you?
Allowing the business to understand data at all levels.
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