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Great visual tool for data insights
What do you like best about the product?
Contentsquare has been a valuable tool for really digging deeper into our customer behvaiour. The support from the team has been great during the onboarding process and the networking events and insights have also been a great addition.
What do you dislike about the product?
It takes a little while to become fully comfortable with the tool and have the team get into a rhythm of using it day-to-day. There's so many insights to be discovered it's just knowing where to start!
What problems is the product solving and how is that benefiting you?
Contentsquare is more visually intuitive than other analytics software I've used - especially with features like heatmaps.
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Without data it is just another opinion!
What do you like best about the product?
Contentsquare plays a large role in shaping our UX and CRO roadmap.
What do you dislike about the product?
It is hard to criticise such a poweful tool, I believe the only issue with Contentsquare is they offer so much it can be overwhelming when you first start using it.
What problems is the product solving and how is that benefiting you?
The platform provides invaluable insights into customer behaviour on site.
Great Product & Partnership
What do you like best about the product?
The tool is continously growing and getting better, the ContentSquare team is very open to suggestions and they take them very seriously.
What do you dislike about the product?
The tool is so comprenhensive that sometimes is difficult to keep up with the full capability, which might be a drawback in my side only.
What problems is the product solving and how is that benefiting you?
Contentsquare help us to have full visibility of the user's behaviour when navigating our pages.
Super helpful in identifying detailed insights and pain points
What do you like best about the product?
I love playing with Zoning analysis and session replay modules to compare metrics and filter the data to focus on specific areas of interest.
I found out that the visualization of ContentSquare's data is clear and easy to understand; it allowed our team to see how users interact with the website.
I found out that the visualization of ContentSquare's data is clear and easy to understand; it allowed our team to see how users interact with the website.
What do you dislike about the product?
It is time-consuming to fully understand and utilize the platform, especially the mapping setup. (but their team provides excellent training sessions as well as their documentary on the site)
The workspace is slightly limited in visualization graphs, mostly line charts and summary numbers (recently updated funnel visualization); it is pretty hard to export to PDF files or schedule to send reports regularly to email.
Integration is still quite challenging, as ContentSquare on our side couldn't capture 100% imported segments from Adobe Target, the only way we are doing now is to create a segment on Adobe Analytics and import through that.
The workspace is slightly limited in visualization graphs, mostly line charts and summary numbers (recently updated funnel visualization); it is pretty hard to export to PDF files or schedule to send reports regularly to email.
Integration is still quite challenging, as ContentSquare on our side couldn't capture 100% imported segments from Adobe Target, the only way we are doing now is to create a segment on Adobe Analytics and import through that.
What problems is the product solving and how is that benefiting you?
The product helps identify user pain points and provides visual explanations for why users visit the site but do not make purchases. Content Square insights gave us many test ideas, increasing our overall revenue and optimizing user behaviour on the site.
Excellent tool and partnership
What do you like best about the product?
Contentsquare is a powerful tool with excellent journey visualisation and on-page analysis that we use extensively to assist decision-making, particularly in UX design and creative performance. It has also been instrumental in helping to locate and prove user pain points, assisting the development teams with session replays where they can see the issue and with data to help prioritise accordingly.
I'm also very pleased with the relationship we have. The CS team are always willing and quick to assist when needed, often going above and beyond.
I'm also very pleased with the relationship we have. The CS team are always willing and quick to assist when needed, often going above and beyond.
What do you dislike about the product?
With the power of the tool can come complexity. Taking full advantage of the tool can involve quite a steep learning curve, which can be challenging to build into the team's week. Ensure you have time to invest in learning and using the tool to get the most out of it.
What problems is the product solving and how is that benefiting you?
We're currently using the API to extract data into a holistic 'Campaign' dashboard, providing a view on creative and banner performance to assist in optimising our campaigns. In addition, we're using CS to identify and understand user pain points, to understand the impact on the business and the user and prioritise in the backlog. The tool is also fundamental to making improvements to UX, bringing data to corroborate a theory.
Great tool with user-friendly interface and actionable insights
What do you like best about the product?
Contentsquare is an excellent tool for UX analysis; it can give you insights into how users interact with your web pages, where they find eventual points of frustration, from what they are more attracted to or what they use more. Many useful features can help you conduct a more thorough analysis, such as the workspaces or the session replays. It can be used easily by various teams in a company, Designers, Analysts, Product Owners etc, since it has a very user-friendly and visual interface. Overall I think that the tool's real value is that it can give you quickly (in most cases also with less effort compared to traditional web analytic tools) actionable and easily interpreted insights. Moreover, an important asset is the great customer care, which helps you organize the work and leverage the value of the analyses.
What do you dislike about the product?
Overall there are not many negative things; there are some technological limits, especially on pages with many interactive elements, but with the support team it is possible to find alternative solutions. In the beginning, you need to dedicate time to the initial setup of the tool for mapping the pages, but once done, the maintenance doesn't require so much time.
What problems is the product solving and how is that benefiting you?
The main problem that Contentsquare is solving is whether our web experience meets the users' needs. With the use of Contentsquare, we can find UX solutions for elements that may not work for the users, change the order of the web elements according to the interest of our users, solve eventual problems that cause frustration to our clients and prevent them in the future.
Invaluable tool and partnership.
What do you like best about the product?
Our organization leverages ContentSquare to provide data-driven insights into the user behaviors of our intranet users hidden behind our firewall. We've leveraged the tool to guide governance decisions about optimizing our homepage, search page, global navigation, and many of our prioritized department web pages. ContentSquare data, insights and recommendations continually guide our user experience journey and have proven their worth tenfold.
What do you dislike about the product?
I wish I could say more constructively, but I honestly don't have any criticism to add. The ContentSquare tool and team members we've worked with have all been wonderful beyond words.
What problems is the product solving and how is that benefiting you?
ContentSquare has successfully identified friction points within our intranet experience and has provided specific and detailed recommendations on how to address them. One example would be the insights and offers that led to a complete redesign of our search results page. A comparative analysis of the year before the search redesign indicated that search refinements increased 51%, search depth increased 21%, and search exits decreased by 38%.
A high-performance tool and great personalized support !
What do you like best about the product?
Contentsquare help us to improve the customer journey, only with this tool can we track pass rates as well ! We can go into the details.
The support provided by Pierre and Elise is top notch !
The support provided by Pierre and Elise is top notch !
What do you dislike about the product?
Some features are difficult to use but it's a detail
What problems is the product solving and how is that benefiting you?
CS allows us to study new template implementation and make optimizations and fixes
Our intial experience was rocky, but overall the team has started to deliver our expectations
What do you like best about the product?
Madeline, our onboarding manager was most helpful at making content square useful and impactful for our business. After weeks of discussions, the analysis team also provided very helpful insights to feed into our website update.
What do you dislike about the product?
It was very difficult (and took months) to get alignment from content square on our onboarding plan and case study. Due to this delay, we missed the opportunity to update our website prior to the peak season. Each team member of the content square team works to deliver their section of the onboarding experience, but there is little account management and cohesion across the teams.
What problems is the product solving and how is that benefiting you?
We are working to update our website and Content square is providing the facts/data behind how those updates should be made. Between the qualitative and quantitative reviews that content square conducted, we now have the information to move forward albeit several months late.
A hands on experience!
What do you like best about the product?
The onboarding process has been beneficial and hands-on with our onboarding manager. They provide real examples of data you would be interested in for your website, and make sure you have all the tools and knowledge before letting you on your own.
What do you dislike about the product?
There is a ton of different analysis and data available, so it can be difficult or overwhelming to know where to start. However, if you learn the appropriate steps, you will be able to take it one analysis at a time!
What problems is the product solving and how is that benefiting you?
Understanding our consumers and segmenting them into product users, new vs returning, etc has been extremely helpful as we personalize the website experience for each of them.
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