ZoomInfo
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Spot on Information
What do you like best about the product?
It's easy to drill down into the exact set of companies and contacts I need to get my message out. Once chosen, the capability set up email feeds based on activities has allowed me to capture valuable and actionable intelligence, and act on that data.
What do you dislike about the product?
Like any other database, every once in a while the data gets out of date. The CSM team is great in addressing those issues when they arise.
What problems is the product solving and how is that benefiting you?
Marketing to a defined territory and set of clients based on perceived need, and setting up automated feeds for activities that may be pertinent to my offerings. The data allows me to focus efforts on areas which were not originally evident, and uncover insights into organizational and buyer behavior that were not originally evident on first pass.
Great Source of Data for Sales Teams
What do you like best about the product?
Having direct contact info(email and phone) for most of my target accounts and contacts helps me focus my time on higher quality outreach and conversations.
What do you dislike about the product?
Some company and individual data is not updated very often requiring additional research at times. Would also be nice if there were a way to see which contacts are already in your CRM through the integration. This may already exist but I am not aware of it if it does.
What problems is the product solving and how is that benefiting you?
Providing clean and accurate data for myself and my sales team to use for outreach towards targeted accounts and contacts
Recommendations to others considering the product:
The data you will receive from ZI is as good as you will find from anywhere. No software is going to be perfect 100% of the time. ZI has been the most consistent source that I have tried compared to some of their competitors. Compare a few different solutions and see what is best for your organization based on quality, price, terms, etc.
Zoominfo - accurate and wide
What do you like best about the product?
The verification standards were top notch for this this type of product. I believe this is due to the fact that they do not rely on the "points" model that many other vendors utilize to build and maintain their database.
What do you dislike about the product?
Search was ok, but it did not seem that every parameter was possible. For example, technology usage was not an indexable item
What problems is the product solving and how is that benefiting you?
We needed to build out a database of prospective contacts/accounts
Recommendations to others considering the product:
good tool for broad firmographic data, utile the export to CSV functionaliy for bulk Salesforce uploads
Solid Prospecting Tool
What do you like best about the product?
Out of all the prospecting tools my team employs, I use D.O. about 1/3 of the time, which is definitely high usage. Great resource for extremely accurate phone #s and email addresses.
What do you dislike about the product?
Occasionally emails bounce, even though they are "verified", but still..this happens very very rarely and not enough to be a huge nuisance.
What problems is the product solving and how is that benefiting you?
Prospecting across an organizations. Getting a clear picture of organization structure across all different departments.
Great tool - needs more focus on installed tech though
What do you like best about the product?
Easy to search, and a clearly comprehensive database
What do you dislike about the product?
It's definitely lacking in the installed technology data. Just showing by company with no context as to which teams / individuals are involved makes using it for prospecting innefficient
What problems is the product solving and how is that benefiting you?
Lead gen!
Best way to keep your data accurate
What do you like best about the product?
That I can trust the information in it, you know it has been check and that when there is an issue, it will be fixed quickly
What do you dislike about the product?
They are missing a few companies that we have tried to target as an organization
What problems is the product solving and how is that benefiting you?
Keeping our information accurate and up to date. as well as giving us access to information we didn't have before
Recommendations to others considering the product:
More accounts, more groups in the accounts including the OT side of a business.
Quick and easy way to find contact information
What do you like best about the product?
Very easy to look up contact information (phone/email) for those missed connections
What do you dislike about the product?
Rarely occurs, but sometimes the only phone number provided for a contact is their company's headquarters line, otherwise it's most often available and correct
What problems is the product solving and how is that benefiting you?
Being able to connect with prospects, correcting an incorrect email address when the email bounces back
Great platform!
What do you like best about the product?
Our department uses DiscoverOrg to help us identify leads, contacts, and if they are the right fit to contact by our SDRs/SMs. They always verify all of their information. I also like the trigger alerts that can be set up per team member to focus on one particular item at a time.
What do you dislike about the product?
Sometimes it can be hard to find an address or certain person, you might have to do some digging. Other than that, everything is great!
What problems is the product solving and how is that benefiting you?
I use it when I am trying to verify a chunk of leads to see if they are still with the current company they are working at. It has really helped us see who is a right fit to reach out to.
Great tool for outbound sales efforts
What do you like best about the product?
It gives you the ability to search for certain triggers that are relevant to what you're selling so you can use those as outbound taglines.
What do you dislike about the product?
If they don't have any contacts for the department set you bought you get no information about that company besides the address and main line number. Would be helpful if they let you access technologies, triggers, and email cadence.
What problems is the product solving and how is that benefiting you?
Getting access to more details about the company and any contacts, you are able to personalize your messages more and find low-hanging fruit to go after.
Recommendations to others considering the product:
Definitely get a trial to validate the contacts for your buyer but definitely worth giving a shot to see if the information helps your outbound efforts
DiscoverOrg automated 90% of my list building!
What do you like best about the product?
My favorite features for DiscoverOrg are: updated contact information, real time trigger events, and great customer success team that is there for you.
What do you dislike about the product?
DiscoverOrg can improve the functionality of its Google Chrome extension and their Outreach integration better
What problems is the product solving and how is that benefiting you?
Identifying data points in our target companies that can accelerate the top of the funnel for us.
Recommendations to others considering the product:
Take advantage of our customer success team!
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