ZoomInfo
ZoomInfoExternal reviews
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Useful
What do you like best about the product?
DiscoverOrg is really useful when it comes to trying to find contacts at companies. It's easy to access an I'm able to find the information that I need...most of the time but not always.
What do you dislike about the product?
Sometimes the information is either wrong or outdated and that becomes a problem when reaching out to the incorrect prospects who aren't in the location that Discover says they are.
What problems is the product solving and how is that benefiting you?
Trying to find correct contacts to have a conversation with. The benefits are that the contact information such as email and phone numbers are easily accessible so that it's less time consuming when trying to guess.
Great Info, easy to use
What do you like best about the product?
Can do large over view searches and you can drill down to specific searches. Great for sales teams
What do you dislike about the product?
Sometimes it’s hard to extract large amounts of data
What problems is the product solving and how is that benefiting you?
Prospecting. Have really been able to hone in on specific verticals and companies
Solid Tool
What do you like best about the product?
Discover is easy to use and it syncs with my CRM.
What do you dislike about the product?
Content is not always up to date and I end up researching people no longer with the company.
What problems is the product solving and how is that benefiting you?
Solves my need for prospects to connect with. Time savings, and number of people I can connect with help are benfefits
Great tool for org charts
What do you like best about the product?
Org charts are better than Zoom, although Zoom has the volume.
What do you dislike about the product?
Not as many contacts total like zoominfo
What problems is the product solving and how is that benefiting you?
Account mapping.
DiscOrg Review
What do you like best about the product?
Provides insight into tech capabilities and company heirarchy
What do you dislike about the product?
Does not provide cell phones
Can be dated at times
Larger the account, slower the application
Can be dated at times
Larger the account, slower the application
What problems is the product solving and how is that benefiting you?
Prospect contact understanding and attainment
Great sales intelligence tool
What do you like best about the product?
Provides great information for sales organizations. I've worked with several industries and ZoomInfo typically had good intelligence on health care, restaurant, finance, and retail companies.
What do you dislike about the product?
This is not a great tool for SMB - that's where the information is mostly lacking unless you're looking to have conversations with business owners. Have had some issues with international prospect data due to GDPR but that problem isn't exclusive to ZoomInfo.
What problems is the product solving and how is that benefiting you?
Able to easily prospect into new territories at scale.
Lowest bounced emails. So-so UX.
What do you like best about the product?
I ran a test between Zoominfo, DiscoverOrg, and Datanyze. Zoominfo brought back the highest number of Contacts. Additionally, ZI's bounce rate between the three was the lowest: about 75% of the emails went through.
If you are doing an Account-Based approach, you can open each Account in SFDC and manually find the contacts you want in the SFDC integration.
There's also a feature called "Build" that allows you to run a list of Accounts via CSV and have it build specific contacts - so if you have a list of Accounts assigned, then you can get a CSV back with all the Contacts you were looking for. This is also a "Dislike" - see below.
Customer Service is good, not great. The Support Staff is a bit slow to respond - but there's a phone number that you can call to get immediate-ish help (they'll call you back if you leave a message). I found that talking to my Account Manager was the best way to get good help.
If you are doing an Account-Based approach, you can open each Account in SFDC and manually find the contacts you want in the SFDC integration.
There's also a feature called "Build" that allows you to run a list of Accounts via CSV and have it build specific contacts - so if you have a list of Accounts assigned, then you can get a CSV back with all the Contacts you were looking for. This is also a "Dislike" - see below.
Customer Service is good, not great. The Support Staff is a bit slow to respond - but there's a phone number that you can call to get immediate-ish help (they'll call you back if you leave a message). I found that talking to my Account Manager was the best way to get good help.
What do you dislike about the product?
Their product is fulfilling probably 80% of their vision - but certainly misses the mark at times.
For example, using the Build Tool would save my reps a ton of time - IN THEORY. But the reality is, there's no substitute for the accuracy you get when building accounts one at a time. For example: when I load a CSV with 100 accounts with the intention to get 3 contacts per account, I'll end up with 200 contacts. Upon further inspection, I'll find that only 60 of the accounts pulled in contacts, and then some of the accounts pulled in like 12 "CEO's". There's ways to restrict what's pulled, but ZI doesn't have a way to guarantee that the ONE CEO it pulled is the one that you need. So then the rep uses up time to double-check the Build Tool results... and then it uses as much time as it would have if they built the Contacts one account at a time.
Another issue with the product is trying to deal with companies that have generic-sounding names. For example, if you pull up an account with a name like "Bridge Group", you might end up pulling in the CEO for "Bridge Consulting", the CFO for "The Bridge Group", and the COO for "Bridge Investments". This is the same with organizations with multiple subsidiaries with similar names... try sorting out "YMCA" or "Goodwill Industries", for example. They have multiple Account names, website URLs, and email domains. It's a mess with ZoomInfo.
The biggest complaint for me is that there hasn't really been much innovation since buying ZI over 3 years ago. They have a new UI (v2.0), which is nice, but a lot of it is still a little buggy.
I end up keeping Zoominfo thought because of the end product, which is accurate Contact information.
For example, using the Build Tool would save my reps a ton of time - IN THEORY. But the reality is, there's no substitute for the accuracy you get when building accounts one at a time. For example: when I load a CSV with 100 accounts with the intention to get 3 contacts per account, I'll end up with 200 contacts. Upon further inspection, I'll find that only 60 of the accounts pulled in contacts, and then some of the accounts pulled in like 12 "CEO's". There's ways to restrict what's pulled, but ZI doesn't have a way to guarantee that the ONE CEO it pulled is the one that you need. So then the rep uses up time to double-check the Build Tool results... and then it uses as much time as it would have if they built the Contacts one account at a time.
Another issue with the product is trying to deal with companies that have generic-sounding names. For example, if you pull up an account with a name like "Bridge Group", you might end up pulling in the CEO for "Bridge Consulting", the CFO for "The Bridge Group", and the COO for "Bridge Investments". This is the same with organizations with multiple subsidiaries with similar names... try sorting out "YMCA" or "Goodwill Industries", for example. They have multiple Account names, website URLs, and email domains. It's a mess with ZoomInfo.
The biggest complaint for me is that there hasn't really been much innovation since buying ZI over 3 years ago. They have a new UI (v2.0), which is nice, but a lot of it is still a little buggy.
I end up keeping Zoominfo thought because of the end product, which is accurate Contact information.
What problems is the product solving and how is that benefiting you?
Building Contacts for existing named Accounts within Salesforce. Updating Account information and keeping Contacts up to date.
Because of ZI, we have been able to prospect into accounts at scale. We have also been able to get the majority of an Account's Contact information and in theory cut down on the busy work for my team.
Because of ZI, we have been able to prospect into accounts at scale. We have also been able to get the majority of an Account's Contact information and in theory cut down on the busy work for my team.
Recommendations to others considering the product:
Learn how to use the Build Tool. It takes a few times to get it right. In theory, it's a time saver (but you may need to fine tune how you use it).
Sales prospecting resource
What do you like best about the product?
I liked that it was very well laid out and that it was easy to use. The layout made it easy to prospect and find new data.
What do you dislike about the product?
I didn't like that they updated every few months without explaining all the updates thoroughly.
What problems is the product solving and how is that benefiting you?
It allowed me the ability to reach out to companies and contacts all over the country and provided reliable data and points of contacts whether it was an email or phone number.
Recommendations to others considering the product:
trial the product and stay up to date on changes to their layoout
Great for Lead Contact Info and Account Based Marketing
What do you like best about the product?
The accuracy of this product when gathering contact emails and numbers to be used in marketing and other drip campaigns is very useful. The filters available to narrow the results make it easy to quickly find the people you're looking for. The support and training provided by the staff is very helpful and makes using the product easier.
What do you dislike about the product?
While great for contact info at small to large corporations. Even smaller startup contacts are lacking, but understandable for how they acquire the info. Even with the use of Chrome which it is optimized for, the in browser platform can sometimes be a bit sluggish.
What problems is the product solving and how is that benefiting you?
Appending, but also finding new leads in similar targeted business verticals. ZoomInfo has streamlined some of our processes by making work that used to take hours achievable in minutes depending on list size. We have received less bounces from our email campaigns. An example is 1 hard bounce from a list of 1000 contacts. The results speak for themselves.
Recommendations to others considering the product:
Can be a bit pricey, but you truly get what you pay for in user satisfaction and quality leads.
Vast database, regularly updated
What do you like best about the product?
ZoomInfo has one of the largest database for you to find emails and phone numbers and pull those lists for your prospecting. The data is regularly updated, although of course sometimes you’ll run into some older data. It was an invaluable tool in sales, especially if you’re not using other robust or enterprise platforms.
What do you dislike about the product?
While the interface is getting better, it could still use some work. Creating and downloading lists can be confusing at first. Sometimes older contact data gets accidentally mixed up with the wrong contact.
What problems is the product solving and how is that benefiting you?
We were able to find many numbers for cold calling and improve our email deliverability with correct information.
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