ZoomInfo
ZoomInfoExternal reviews
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Good, sometimes great, but lacking in one area for prospecting
What do you like best about the product?
The most helpful aspect of ZoomInfo is the sheer volume of information available. There are hundreds of thousands of companies and contacts, the accuracy of HQ and direct work numbers is very strong, I'd say 80%+. Email address accuracy is also strong and is almost always a work email. At certain pricepoints there are also additional features like org charts which can prove helpful, especially in large enterprise sales.
What do you dislike about the product?
There are very few, if any, direct mobile numbers. We have since subscribed to a secondary tool that provides us with cell phone numbers, though at a lower accuracy rate. With people increasingly reliant on mobile devices, the lack of these numbers can make it challenging to use Zoom as a standalone tool, especially if your primary market is sales or operations people who are glued to a mobile phone.
What problems is the product solving and how is that benefiting you?
Recently there have been some issues with the plug in occasionally not displaying individual data, though a search still reveals information. This has been spotty and intermittent and appears to be resolved as I write this review. We have been able to seamlessly migrate thousands of accounts directly to hubspot, as well as many thousands more contacts. The integration with hubspot and linkedin is excellent and allows us to quickly enter new accounts to be prospected. We have also been able to do much larger scale searches for prospective clients and accounts to prospect.
Recommendations to others considering the product:
Make sure that you truly evaluate how the types of contact numbers you need and who you wish to call upon. Our need for mobile numbers and our target prospects necessitate an additional tool, the expense adds up. Also, the move to join with Discovery has increased the price, especially per credit dramatically.
SDR
What do you like best about the product?
Overview of VC backed companies and their investors
What do you dislike about the product?
Not all the information accurate but you get a good overview
What problems is the product solving and how is that benefiting you?
Big picture of how to prospect into an account for tailoring emails
Very useful; some optimizations still need to be implemented
What do you like best about the product?
I can often find people who are not on LinkedIn on ZoomInfo, the database is vast and helpful. Even if I can't find the right person, I'm able to find the email cadence and guess.
What do you dislike about the product?
Adding multiple contacts that are in an account named something *slightly* different (i.e. Acme Inc vs. Acme) in SalesForce requires searching for the account and connecting the contact to the account for every single contact individually, you can't group it. You can only export 25 contacts or accounts to SalesForce at a time.
What problems is the product solving and how is that benefiting you?
I'm able to add so many people at a time it has been absolutely vital to expanding a large ammount of accounts and contacts at a time.
Recommendations to others considering the product:
If you need want to add accounts or contacts quickly and easily, ZoomInfo is for you.
Wouldnt be able to prospect new contacts without it
What do you like best about the product?
Volume of data is great, ZI is usually pretty accurate too.
What do you dislike about the product?
Some of the position/title data is often inaccurate or not there. While this can be supplemented by is discover org as well, having them all together on one screen would be nice. Also if there was some way they could all connect to linkedin in some way that would be great.
What problems is the product solving and how is that benefiting you?
Getting accurate emails, more direct dials, and mailing addresses is awesome. Being able to distinguish between corporate Head Quarters vs. local mailing address is critical since we do many direct mail campaigns.
Recommendations to others considering the product:
Use in tangent with other software like DiscoverOrg for most effectiveness. This will provide more context to the data ZI provides. In addition, make sure everything is integrated properly to prevent data silos. By do this you get the data to where in needs to live.
ZoomInfo is the Bible
What do you like best about the product?
Getting cell phone numbers, seeing imessage is huge
What do you dislike about the product?
The API with Salesforce, the linkedin button next to the name takes to all of that name, so if it were John Smith, it would not be very helpful
What problems is the product solving and how is that benefiting you?
Finding leads. Benefits are finding a ton of contacts
Recommendations to others considering the product:
Use Zoom, it has everyone you need
An Absolute Necessity for Any Salesperson
What do you like best about the product?
Zoominfo has most people's contact info, and makes it easy to port over to prospecting tools like Outreach
What do you dislike about the product?
Sometimes Zoominfo doesn't have people's contact info. Or sometimes it doesn't show up in the ReachOut Chrome extention, but if you manually enter it into the Zoominfo web app, then the contact info does show up
What problems is the product solving and how is that benefiting you?
It increases my prospecting effectiveness significantly and allows me to focus on revenue-generating activities (e.g. outreach) vs. spending time finding contact information
Recommendations to others considering the product:
It's worth the purchase because it allows your reps to focus less time on finding contact information and more time prospecting
The go to company for getting account and lead info.
What do you like best about the product?
It's easy to find people and information.
What do you dislike about the product?
High cost for corporate-level account. We are trying to save money right now. So it might not be the right timing to use for all of our salespeople.
What problems is the product solving and how is that benefiting you?
Trying to do account and lead research for ABM campaigns. This information isn't listed anywhere else.
Easy to use platform, but with a lot of add-on modules
What do you like best about the product?
It's very easy to use Zoominfo and search for new contacts in the platform. The interface is intuitive and we can almost always find what we are looking for on the screen.
What do you dislike about the product?
It can be frustrating sometimes to learn that many of the features promoted in Zoominfo webinars are not available as part of the core package. A lot of the email promotions and articles are about the product capabilities that always cost extra money and not something we can afford at this time.
What problems is the product solving and how is that benefiting you?
Zoominfo is our go-to solution for contact information. Any time we are looking to get in front of a new prospect or find a better point of contact at an organization, my team unanimously says "check out Zoominfo". The speed that we can find an answer is hugely beneficial.
Recommendations to others considering the product:
Now that Zoominfo and DiscoverOrg have merged to be one company, there really is no other vendor on their level in the market. They have the breadth of information as well as database details that organizations can benefit from.
Great source of leads
What do you like best about the product?
Powerful way to search for leads by technology and company type
Can enhance existing CRM data very well with our current platform of record.
Can identify phone numbers and email addresses very well.
Can enhance existing CRM data very well with our current platform of record.
Can identify phone numbers and email addresses very well.
What do you dislike about the product?
There isn't a great way to search for one lead at a time, at least not that I've seen.
Sometimes the lead quality isn't great.
Sometimes the lead quality isn't great.
What problems is the product solving and how is that benefiting you?
Lead generation for how to identify companies and targets in a particular demopgrahic.
Strong platform, good data, many product features
What do you like best about the product?
The data accuracy of ZoomInfo appears to be quite good.
What do you dislike about the product?
The scoops functionality is not as accurate/good as it was when we used DiscoverOrg. This provides insights into potential opportunities at companies. Phone numbers are often corporate numbers. Account insights are often inaccurate or conflict with reported information on LinkedIn.
What problems is the product solving and how is that benefiting you?
We use it for data enrichment, ABM, prospecting, etc.
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