Common Room - Customer Intelligence Platform
Common RoomReviews from AWS customer
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Common Room is a helpful tool that definitely helps me do my job.
What do you like best about the product?
I like being able to identify prospects that have recently started using Notion, as well as those who are "power users" or have recently taken certain actions that would make them a priority to connect with. It can also be the quickest way to get a sense of who / what teams within a company are active in Notion, which informs strategy and outreach plans.
What do you dislike about the product?
Common Room can be difficult to use from an UI perspective. Filters, segments, and tabs are not the most intuitive, so for those that don't use the tool a lot it can be hard to navigate. I would consider myself a power user and I still get frustrated sometimes when filters don't work as expected. There are also discrepancies in data (such as total users versus members) that can make it a less trustworthy source of truth, especially when trying to pull data to give to customers.
What problems is the product solving and how is that benefiting you?
Common Room is the only way we are able to efficiently understand Notion users in our accounts. This is a huge piece of our current sales and prospecting motion. We use Common Room to identify power users or new users, and those become some of our top prospects or help identify which accounts we should prioritize. Having this information helps us reach out at the right time.
Finally, Contact Level Visibility
What do you like best about the product?
Common Room is able to provide contact level intent/social/web activity, which was a large gap for us before. I am now able to tell the sales teams who from their top accounts visited the website, exactly what pages they saw, and how they got there. Common Room also provides great account-based views, pulling in all known activity from mapped contacts, in addition to account assumptions from public information (strategic priorities, SWOT Analysis, earnings calls, open roles etc).
What do you dislike about the product?
Still some bugs being worked out, but support team has been extremely reactive, flexible, and helpful with workarounds and real-time updates. Would also be great to have additional tools to choose from in the "Tech Stack" filter for our specific use case (emphasis on competitive tooling).
What problems is the product solving and how is that benefiting you?
Main use case is mapping web traffic to contacts vs accounts. This give us a much better signal and better information to be able to help the sellers do more informed follow-up/warmer outbound.
How Common Room helped us grow our community and sales efforts
What do you like best about the product?
We started using Common Room as a way to manage our growing open source community and customer base, not as a full CRM replacement, but as a helpful addition. The best part for us was how quickly we could get up and running. The interface is straightforward, and we didn’t have to spend much time training our team. The automation features really stood out, making it easy to scale our outreach and save time.
We also found the customer intelligence tools to be a game-changer, giving us a clear view of who was engaging with our community and highlighting potential prospects. Common Room helps us manage our sales funnel by pulling in signals from all over, so we always know who’s interested and when to reach out. It’s made our communications smoother and keeps everyone on the same page. Plus, prospecting is a lot easier now that we can spot high-value opportunities quickly and automate many of our workflows. The “set and go” features mean we don’t have to babysit every process, and we really appreciate how easily it connects with our other tools through its API.
We also found the customer intelligence tools to be a game-changer, giving us a clear view of who was engaging with our community and highlighting potential prospects. Common Room helps us manage our sales funnel by pulling in signals from all over, so we always know who’s interested and when to reach out. It’s made our communications smoother and keeps everyone on the same page. Plus, prospecting is a lot easier now that we can spot high-value opportunities quickly and automate many of our workflows. The “set and go” features mean we don’t have to babysit every process, and we really appreciate how easily it connects with our other tools through its API.
What do you dislike about the product?
Sometimes, we notice that company information is missing or not quite right, and there can be duplicates in our data. The platform works really well overall, but it does require us to do some regular maintenance to keep our community and user data clean. These are small issues, but worth mentioning for anyone who wants their data to be as accurate as possible.
What problems is the product solving and how is that benefiting you?
Common Room solves the challenge of managing our growing open source community and sales pipeline by bringing all our user and customer data together in one place. It automates outreach and helps us quickly spot buying signals and high-value prospects. This saves us time, keeps our team aligned, and makes it easier to scale both our community and sales efforts. The platform also integrates smoothly with our other tools, so everything works together seamlessly.
The future of outbound prospecting
What do you like best about the product?
Common Room is at the forefront of a new movement within outbound sales development. Prospecting is no longer about casting a wide net and hoping to catch something. Cold prospecting has been replaced by warm outbound, which requires the capture of intent signals from your ICP.
Common Room is the best tool on the market for capturing said intent signals so that SDRs & AEs can leverage warm context to drive outbound efforts.
Common Room is the best tool on the market for capturing said intent signals so that SDRs & AEs can leverage warm context to drive outbound efforts.
What do you dislike about the product?
Honestly nothing. I'm excited to see where Common Room continues to invest in their product.
What problems is the product solving and how is that benefiting you?
Allows for the capture of warm signals to inform outbound prospecting.
Common Room is the way
What do you like best about the product?
CommonRoom enables me to focus my attention in ways that save time and make a true difference in strategy, prospecting and sales workflow. It is easy to use and can be a one-stop-shop for account research and prospecting.
What do you dislike about the product?
I haven't experienced any large downsides.
What problems is the product solving and how is that benefiting you?
Common room solves the problem of aligning sales development with account executives and saves time that it takes to choose prospects and add them into aligning sequences.
Sales Development
What do you like best about the product?
Website Visitors and seeing live updates.
What do you dislike about the product?
Sometimes it doesn't have good enough tracking to find who the person really is. Lot of missing phone numbers and emails.
What problems is the product solving and how is that benefiting you?
Finding who is on the website and who is the ideal person to target
Good tool for capturing all the intent signals
What do you like best about the product?
1. Most of the intent signal channels are there i.e. Linkedin, Twitter, Job change, website deanonymization et al. They have got plenty in the pipeline too.
2. The UI is super neat and it has never hanged for as long as I have used it. The UX feels intuitive and I am glad it doesn't feel as cluttered as other SaaS tools.
3. Integration with SF is good and syncing data with it is truly seamless. You can easily map the fields and sync just takes 15 mins which is practically realtime.
4. The deanonymization is pretty accurate. However, to ensure higher accuracy they manage to deanonymize pretty small percentage of your traffic.
2. The UI is super neat and it has never hanged for as long as I have used it. The UX feels intuitive and I am glad it doesn't feel as cluttered as other SaaS tools.
3. Integration with SF is good and syncing data with it is truly seamless. You can easily map the fields and sync just takes 15 mins which is practically realtime.
4. The deanonymization is pretty accurate. However, to ensure higher accuracy they manage to deanonymize pretty small percentage of your traffic.
What do you dislike about the product?
1. Alerts are not customizable. Organization alerts contain nothing more than the organization name which kind of renders the alert useless for our reps.
2. Email digest feature is pretty rigid. If you like to create email digest for your team you won't be able to do it. The rep would have to individually create their own digest alert.
2. Email digest feature is pretty rigid. If you like to create email digest for your team you won't be able to do it. The rep would have to individually create their own digest alert.
What problems is the product solving and how is that benefiting you?
Common room is helping us aggregate the intent signals and allowing us to mix and match them to surface the right contacts and orgs. We expect it to work as our CDP of intent signals, a role which it has been able to perform to a decent extent.
Makes my life easier as an SDR
What do you like best about the product?
Ability to find qualified leads with less manual work. Love being able to see who has checked out our website recently, who's hiring, who has existing users in my platform so I have a leg up when reaching out to someone to prospect.
What do you dislike about the product?
The UI could be a little better - sometimes it's not the most intuitive. I have to sift for a little while to find the perfect leads, but granted they're still there.
What problems is the product solving and how is that benefiting you?
I can see very easily who has visited our company website and who at the user's company is already an existing user in my platform. This helps me to have a lot of background info when calling up a prospect.
Expanded our reach drastically!
What do you like best about the product?
Common Room has been a great addition to our marketing and sales toolkit. It’s helped us uncover new contacts, surface leads signals we didn’t have access to before, and ultimately run more targeted campaigns. We’ve been able to expand our outreach in ways that just weren’t possible before due to limited visibility.
The integrations with Outreach and Salesforce have been key. We’re able to route high-intent leads directly to the right reps. It has helped us prioritize faster and pass over more qualified leads to sales.
The integrations with Outreach and Salesforce have been key. We’re able to route high-intent leads directly to the right reps. It has helped us prioritize faster and pass over more qualified leads to sales.
What do you dislike about the product?
There’s a bit of a learning curve when you’re first getting started. The platform is powerful, but it takes a little time to understand all the features and get everything set up the way you want. That said, customer success is super helpful at getting you started and once it clicks, it’s easy to use and super impactful.
What problems is the product solving and how is that benefiting you?
We’re using Common Room to enrich our contact data, identify new buying signals, and act on intent we weren’t tracking before. It’s given us better insight into who’s engaging and where, which has improved both our campaign targeting and our sales handoff process.
Powerful and intuitive platform for tracking and engaging your community
What do you like best about the product?
Common Room makes it incredibly easy to identify and engage with the people who matter most across all of our digital touchpoints. The interface is intuitive, the insights are actionable, and the way it pulls together data from different channels gives a full picture of our community. I’ve especially appreciated how easy it is to set up workflows to track engagement, tag users by segment, and take action quickly. The sales and support team has also been great any time I’ve had a question.
What do you dislike about the product?
Honestly, there’s not much to dislike. If I had to name something, I’d say reporting and analytics could go a bit deeper for power users. While the current dashboards are clean and helpful, having more customizable metrics or advanced filtering options would make it even more powerful—especially for larger-scale campaigns or stakeholder reporting.
What problems is the product solving and how is that benefiting you?
Common Room helps us centralize and make sense of all the conversations, mentions, and engagements happening across platforms. Before using it, we had no easy way to identify high-value contributors, track sentiment, or engage with users in a meaningful and timely way. Now, we’re able to prioritize outreach, segment our community based on activity or influence, and act on real-time insights. It’s saved countless hours we used to spend manually monitoring channels and has directly improved how we support users, nurture advocates, and spot opportunities early.
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