Common Room - Customer Intelligence Platform
Common RoomReviews from AWS customer
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Fred @ Builder - Common Room Review
What do you like best about the product?
The ease of being able to interact with prospects quickly and efficiently.
Ability to integrate directly with CRM.
The ability to interface with customer support through Slack and get real-time feedback.
Ability to integrate directly with CRM.
The ability to interface with customer support through Slack and get real-time feedback.
What do you dislike about the product?
There are sometimes some slow response times that are difficult to track. I would like the ability to get feedback from my actions immediately,, rather than things just happening.
What problems is the product solving and how is that benefiting you?
The time it takes to actually be able to go through contacts.
Common room gives a quick glance, when a CRM asks you to parse through every contact before actioning it.
Common room gives a quick glance, when a CRM asks you to parse through every contact before actioning it.
Great tool for signal stacking.
What do you like best about the product?
The most useful aspect of the solution is the ability to stack prospect signals. Such as recent job changes, linked in comments/ likes and funding rounds.
What do you dislike about the product?
The only real gripe I have with the toll is the lack of mobile/ DD data. Although CM is not primary a data enrichment tool, there is a need to enrich with a different provider.
What problems is the product solving and how is that benefiting you?
One problem that common room solves id the ability to automate account research. Before the tool, this would take hours and be very manual. Now this is automated through their AI feature, which you can set parameters of.
User Friendly, Customizable, AI powered
What do you like best about the product?
Common Room is very easy to learn and use. You can build custom fields and ai-prompts directly into the product that allow you to research accounts and provide true relevance at scale. There are endless plays you can create, the power of signals from 1st, 3rd, and the product are at your finger-tips. The integrations have been simple to set up, and the integration and product support team have also been very responsive.
What do you dislike about the product?
The email and phone enrichment could be stronger. Also it would be amazing if the custom ai-generated prompts could be sequenced rather than generated as snippets so there was less need for manual intervention in the overall orchestration.
What problems is the product solving and how is that benefiting you?
Opening up the power of combining account research and signals to prioritize and reach prospects/users in a relevant way.
Saves us time and sharpens our focus on outreach
What do you like best about the product?
Common Room allows us to combine signals across multiple sources, from website traffic to specific organization-level triggers, into one unified view. Providing our team with a clear picture of who we should target and why. Ultimately, it's helped us streamline our process and spend more time on meaningful outreach.
What do you dislike about the product?
There's a learning curve when first using Common Room; it takes some time to get fully set up and understand how to properly use it. The support team has been very responsive and helpful.
What problems is the product solving and how is that benefiting you?
Common Room has helped us become much more efficient and effective in identifying which accounts we should be prioritizing for outbound. It saves our team a ton of time on manual research, tracking website traffic, and lets us focus more on actual outreach.
Great tool, awesome signals
What do you like best about the product?
I really like how you are able to see account level signal through the channels we value most. I also really appreciate how accurate the data is on a personal level. If it shows me at a contact level, I am confident its someone I should prioritize.
I'm in enterprise sales development, so it's great for multithreading opportunities and finding other business units to tackle
I'm in enterprise sales development, so it's great for multithreading opportunities and finding other business units to tackle
What do you dislike about the product?
I don't have much to hate on the product to be honest. Sometimes when you disqualify a contact, it can take a second to refresh (not very important)
What problems is the product solving and how is that benefiting you?
Common Room is solving my "who do I reach and why" predicament. In my role, I like to be laser specific on who I reach and why. I want to reach warmer contacts who are low hanging fruit. I always start with "pricing page" and then I see who is on our technical blogs. This helps me with a more consultative sell.
Makes managing my book easier
What do you like best about the product?
I like that I can see all my accounts very easily as well as what people from those accounts are doing. My favorite is the ability to put multiple people in sequence very quickly. It has streamlined my workflow for sure.
What do you dislike about the product?
I wish it used notes from the CRM to feed into information about the accounts. AI like.
What problems is the product solving and how is that benefiting you?
I can't think of any
Powerful tool but data mapping issues
What do you like best about the product?
The ability to personalize messaging at scale to the right prospect at the right time.
What do you dislike about the product?
Our CRM doesn't map to their database, making it difficult to use all features and understand which company in our CRM their insights are applicable to. Because of this, implementation took about 6 months and we still have obstacles to work around.
What problems is the product solving and how is that benefiting you?
Account, lead, and territory prioritization.
Head of Sales Development
What do you like best about the product?
Common Room has become a critical part of how we identify and prioritize top-of-funnel opportunities. It brings together signals from multiple sources like Slack, GitHub, and web activity, then enriches that data to highlight which accounts are showing meaningful engagement. This gives us a much clearer picture of who we should be targeting and when. The member and account-level insights help us connect the dots across the customer journey, and we’ve been able to act on intent earlier and more confidently. It’s also a huge plus that we can tailor lead scoring based on the specific actions we care about. This saves time, helps us focus on the right people, and improves the quality of outreach across the board.
What do you dislike about the product?
While the platform is strong overall, there are a few areas where it could improve. The Prospector tool would benefit from more advanced filtering so we can segment and drill into the data more precisely. I’d also like to see more flexibility around user permissions. For example, I want to allow someone to enroll a contact in a sequence without giving them access to create or edit workflows. Right now, the permission levels feel too broad. Lastly, the HubSpot integration works but could be deeper and more reliable when it comes to syncing contact data and triggering automated actions. These are not dealbreakers, but improvements here would take the experience to the next level.
What problems is the product solving and how is that benefiting you?
Common Room helps us solve a core challenge in outbound: knowing which accounts are actually showing intent before they ever raise their hand. It gives us visibility into engagement across Slack, GitHub, our docs, and other channels, and brings all of that activity into one place.
This has made a big difference in how we prioritize outreach. Instead of relying on gut instinct or waiting for inbound leads, we can proactively target accounts that are already active and meet our ICP criteria. We use those signals to fine-tune lead scoring and focus our time where it matters most.
The biggest benefit has been higher-quality conversations earlier in the funnel. We are no longer guessing who to reach out to. We are starting with accounts that are already leaning in, which makes outreach more relevant and effective.
This has made a big difference in how we prioritize outreach. Instead of relying on gut instinct or waiting for inbound leads, we can proactively target accounts that are already active and meet our ICP criteria. We use those signals to fine-tune lead scoring and focus our time where it matters most.
The biggest benefit has been higher-quality conversations earlier in the funnel. We are no longer guessing who to reach out to. We are starting with accounts that are already leaning in, which makes outreach more relevant and effective.
Game-changing platform!
What do you like best about the product?
Top 2 would be the signal-stacking capabilities and RoomieAI research prompts. Signal-stacking is a really smart way to get to the high-intent accounts have not been on the business's website. Calculated fields have been critical to this, but being able to stack internal ICP criteria and external (2nd and 3rd party) signals has been a game-changer.
I don't go a day without Roomie AI search prompts. It's a big time-saver and I appreciate how it goes into the details and provides the sources. The fact that it can also become a filter/signal also helps me identify relevant accounts.
Both have been easy to use and implement (for me), and our solutions architect's expertise have been critical for this so I appreciate his continuous support.
I don't go a day without Roomie AI search prompts. It's a big time-saver and I appreciate how it goes into the details and provides the sources. The fact that it can also become a filter/signal also helps me identify relevant accounts.
Both have been easy to use and implement (for me), and our solutions architect's expertise have been critical for this so I appreciate his continuous support.
What do you dislike about the product?
The extension doesn't work on linkedin sales nav so I have to open the prospect's normal linkedin. If I'm working off of a lead or account list on sales nav, this will take up more time.
It's not the hardest to integrate, but depending on your team, it might be difficult to implement. Particularly if your team prefers the 'old school or spray-and-pray' selling method.
It's not the hardest to integrate, but depending on your team, it might be difficult to implement. Particularly if your team prefers the 'old school or spray-and-pray' selling method.
What problems is the product solving and how is that benefiting you?
Automating the prospecting process by adding all relevant people as a contact saves so much time. Same goes for RoomieAI as it automates the account research process.
Missing Link Between Data Signals and Pipeline Generation
What do you like best about the product?
What I like best about Common Room is how it brings together signals from across our stack including website visits, community activity, and more into one unified view. As someone in Revenue Operations, it’s incredibly valuable to be able to customize how we surface and prioritize these insights based on our GTM motion. The flexibility of the platform means we can tailor it to our workflow rather than adapting to rigid tooling.
What do you dislike about the product?
What can be challenging about Common Room is that there’s a learning curve. It’s not fully plug-and-play. You need to understand how to navigate the platform and know what outcomes you’re driving toward to get real value. Once you’re up and running, it’s powerful, but initial ramp requires intention and a bit of upfront investment.
What problems is the product solving and how is that benefiting you?
Website Visitor Tracking and Deanonymization: Identifying and enriching visitor information to improve lead quality.
Product Sign-up Deanonymization and Enrichment: Gaining deeper insights into potential customers who have signed up for a trial.
Salesforce Integration: Seamlessly synchronizing enriched customer data and insights directly into Salesforce.
Integration with X, LinkedIn, GitHub: For deeper ICP (Ideal Customer Profile) matching and improved prospect identification.
Slack, Intercom, and Gong.io Integrations: Streamlining internal communications and leveraging recorded conversations for further insights.
Custom Workflow Creation: Facilitating tailored alerts, notifications, and sales plays.
Job Change Tracking: Identifying timely opportunities based on prospect career moves.
Dark Funnel Prospecting: Capturing potential opportunities that are not visible through conventional analytics.
Product Sign-up Deanonymization and Enrichment: Gaining deeper insights into potential customers who have signed up for a trial.
Salesforce Integration: Seamlessly synchronizing enriched customer data and insights directly into Salesforce.
Integration with X, LinkedIn, GitHub: For deeper ICP (Ideal Customer Profile) matching and improved prospect identification.
Slack, Intercom, and Gong.io Integrations: Streamlining internal communications and leveraging recorded conversations for further insights.
Custom Workflow Creation: Facilitating tailored alerts, notifications, and sales plays.
Job Change Tracking: Identifying timely opportunities based on prospect career moves.
Dark Funnel Prospecting: Capturing potential opportunities that are not visible through conventional analytics.
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